Enablement Program Manager Jobs in Virginia (NOW HIRING)

Summary

The Lead, Sales Enablement role serves as a strategic partner between the Linkage Sales team and the Performance Marketing team, turning marketing momentum into measurable sales impact. This role operationalizes the connection between Demand Generation, Sales, and Analytics, ensuring that insights, content, and tools flow seamlessly to drive pipeline velocity, conversion, and customer growth.

The Lead, in close partnership with the Manager, Revenue Enablement, oversees the creation, organization, and performance of sales enablement programs and assets that align with buyer needs and Linkage’s go-to-market strategy. Working closely with Linkage Sales leadership, this role ensures every qualified lead is equipped, nurtured, and converted through data-driven enablement programs that enhance both customer acquisition and retention.

Responsibilities

• Serve as the connective bridge between Performance Marketing and Linkage Sales teams, co-owning revenue outcomes and ensuring that insights, content, and processes enable both teams to perform at their highest level.
• Collaborate directly with Linkage Sales leadership to identify barriers to conversion and co-develop solutions that improve conversion rates, deal velocity, and retention.
• Operationalize the Performance Marketing strategy by integrating marketing, sales, and analytics insights into a continuous feedback loops that drive performance optimization.
• Design and lead strategic enablement initiatives such as campaign playbooks, training, and readiness programs that align Sales priorities with marketing campaigns and buyer insights.
• Partner with Demand Generation to ensure all campaigns and materials are informed by real-time sales feedback and market intelligence.
• Collaborate with the Marketing Analytics & Optimization team to interpret performance data, identify opportunities, and adjust strategies collaboratively with Sales.
• Champion a culture of collaboration and learning by facilitating regular cross-functional syncs to share insights, best practices, and voice-of-customer learnings.
• Oversee the creation, adoption, and optimization of enablement assets, ensuring they’re not only accessible and current but also tailored to real-world selling scenarios.
• Contribute to go-to-market strategy discussions, bringing frontline feedback from Sales and customers to inform messaging, targeting, and offer design.
• Use AI and automation tools to deliver timely, data-informed recommendations to Sales teams—helping them act on buyer intent, engagement signals, and opportunity insights.

Education & Experience Requirements

Education

• Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.

Experience

• Six+ (6) or more years of marketing sales enablement experience. 

Certifications

• Certifications in the Adobe Experience tools a plus.

Knowledge, Skills & Abilities

• Strategic collaborator with proven ability to build trust and influence across Marketing, Sales, and Product organizations.
• Deep understanding of sales processes, pipeline management, and revenue acceleration strategies, with a focus on partnership and shared accountability.
• Skilled in translating data and insights into actionable strategies that improve both marketing performance and sales execution.
• Expertise in orchestrating cross-functional feedback loops between marketing, analytics, and sales to drive continuous improvement.
• Strong communication and facilitation skills to lead working sessions, capture insights, and translate them into strategic actions.
• Adept at change management and stakeholder alignment, ensuring new programs and tools are embraced and adopted across teams.
• Ability to leverage AI, automation, and analytics to surface insights, streamline processes, and enable smarter sales engagement.
• Demonstrated success in influencing without direct authority to align multiple teams around shared revenue outcomes.
• Proven experience leading, mentoring, and inspiring teams in a fast-moving, highly collaborative environment.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.  Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

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The hiring range for this position is $105,000 to $115,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.