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Email Jobs in Massachusetts (NOW HIRING)

Email & Web Specialist

Boston, MA · On-site +1

$90K - $110K/yr

Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment * Schedule and deploy email campaigns, including managing send times ...

Email Marketing Lead

Burlington, MA · On-site

$75K - $85K/yr

The Email Marketing Lead will own all email marketing functions, from strategy and automation to deployment and performance optimization. In this role, you'll be responsible for managing and ...

Improve email and SMS/MMS deliverability performance through optimized processes, monitoring, and proactive issue resolution * Establish and scale standardized deliverability practices, including ...

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See Massachusetts salary details

$16

$42

$62

How much do email jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for email in Massachusetts is $42.25, according to ZipRecruiter salary data. Most workers in this role earn between $37.02 and $47.79 per hour, depending on experience, location, and employer.

What is an email marketing specialist?

Email marketing specialists are professionals who design, implement, and manage email campaigns to promote products, services, or brands. They use specialized tools to create engaging email content, segment audiences, and analyze campaign performance. Their goal is to increase customer engagement, drive sales, and build brand loyalty through targeted email communications.

What is an email job?

An email job typically involves managing, composing, and sending emails as part of communication or marketing efforts. Common roles include email marketing specialist, customer support representative, or administrative assistant, often requiring skills in written communication and familiarity with email platforms like Outlook or Gmail.

What is the difference between Email vs Customer Support Specialist?

AspectEmailCustomer Support Specialist
Required CredentialsBasic computer skills, communication skillsCustomer service training, communication skills
Work EnvironmentPrimarily remote, computer-basedOffice or remote, interactive
Industry UsageUsed across various industries for communicationCustomer service roles in retail, tech, etc.

While Email involves written communication via electronic mail, a Customer Support Specialist handles direct customer interactions, often using email as one of many channels. Both roles require strong communication skills, but Customer Support Specialists typically have additional training in customer service and problem-solving. Email is a communication tool, whereas Customer Support is a role that may utilize email among other methods to assist customers effectively.

What are common challenges faced by email marketing specialists, and how can they be addressed?

Email marketing professionals often encounter challenges such as maintaining high deliverability rates, keeping subscribers engaged, and adapting to evolving privacy regulations. To address these, it’s important to regularly clean email lists, create relevant and personalized content, and stay updated on compliance requirements like GDPR or CAN-SPAM. Collaborating closely with design, content, and analytics teams also helps ensure campaigns are optimized for both engagement and compliance, making the role dynamic and collaborative.

What skills and qualifications are needed to thrive as an email marketing specialist?

To thrive as an Email Marketing Specialist, you need expertise in digital marketing principles, copywriting, and campaign analysis, usually backed by a degree in marketing or related experience. Familiarity with email marketing platforms like Mailchimp or HubSpot, proficiency in analytics tools, and knowledge of GDPR or CAN-SPAM regulations are commonly required. Strong attention to detail, creativity, and effective communication skills help create engaging content and optimize campaign results. These abilities are crucial for building customer relationships, driving conversions, and ensuring compliance in a fast-paced digital landscape.
What are the most commonly searched types of Email jobs in Massachusetts? The most popular types of Email jobs in Massachusetts are:
What cities in Massachusetts are hiring for Email jobs? Cities in Massachusetts with the most Email job openings:
Infographic showing various Email job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 19% Part Time, and 5% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $87,872 per year, or $42.2 per hour.

$122K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago


Plymouth Rock Assurance rating

8.5

Company rating: 8.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

105th of 301 rated insurance


Job description

We're looking for an Email Campaign Managerto lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You'll be at the intersection of technology, marketing, and innovation-helping us elevate our digital experience and drive measurable results.

Essential Functions and Responsibilities:

Platform Ownership

  • Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
  • Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
  • Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
  • Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).

Drive Strategy

  • Serve as the Product Owner for SFMC-manage the vision, roadmap, and backlog to align with broader marketing and business goals.
  • Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.

Lead and Collaborate

  • Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence.
  • Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.

Execute High-Impact Campaigns

  • Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
  • Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.

Measure and Optimize

  • Build dashboards and reports to track KPIs-such as open rates, click-through rates, and conversion performance.
  • Use insights and root cause analysis to drive continuous improvement and marketing efficiency.

Innovate

  • Stay ahead of industry trends, emerging technologies, and platform enhancements.
  • Identify new opportunities to enhance customer experience and improve ROI.
  • Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.

Qualifications and Education:

  • 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
  • Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
  • Proven success managing end-to-end marketing automation strategy and execution.
  • Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
  • Strong project management skills and ability to lead in a fast-paced environment.
  • Experience using Jira to manage backlogs and organize work.
  • Ability to communicate complex technical topics to business stakeholders.
  • Experience with Salesforce Data Cloud and Agentforce is a plus.
  • Salesforce Marketing Cloud Certifications are preferred.

Perks and Benefits

  • 4 weeks accrued paid time off + 9 paid national holidays per year
  • Free onsite gym at our Boston Location
  • Tuition Reimbursement
  • Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
  • Robust health and wellness program and fitness reimbursements
  • Auto and home insurance discounts
  • Matching gift opportunities
  • Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
  • Various Paid Family leave options including Paid Parental Leave
  • Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
  • Convenient location directly across from South Station and Pre-Tax Commuter Benefits

Salary Range: $122,000-$170,000 a year.Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".

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