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Email Marketing Program Manager Jobs in Washington

MaxCyte, Inc

Director, Global Marketing

Rockville, MD · On-site

$175K/yr

Demonstrated success developing integrated marketing programs that generate measurable business results. * Experience managing digital marketing, content marketing, website strategy, SEO, email ...

Join Our Team

Director, Global Marketing

Rockville, MD · On-site

$175K - $200K/yr

Demonstrated success developing integrated marketing programs that generate measurable business results. * Experience managing digital marketing, content marketing, website strategy, SEO, email ...

AdventHealth

Manager, Integrated Marketing

Reston, VA · On-site

... programs. * Experience planning and executing integrated marketing campaigns across digital, content, events, email, social media, and sales enablement. * Experience supporting product launches or go ...

Advantia Health

Marketing Manager

Arlington, VA · Remote

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

APTA

Specialist, Marketing

Alexandria, VA

$65K - $72K/yr

Coordinate and QA email campaign production in Informz, managing send calendars, testing, and ... programs, gain efficiency, improve service, or scale impact. * Adhere to legal, ethical, and ...

New

Advantia Health

Marketing Manager (Remote)

Arlington, VA · Remote

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

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Showing results 21-40

All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Washington

Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Washington? For Email Marketing Program Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Washington look for? The top searched job categories for Email Marketing Program Manager jobs in Washington are:
Email Marketing Program Manager jobs near you
Infographic showing various Email Marketing Program Manager job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Director, Global Marketing

MaxCyte, Inc

Rockville, MD • On-site

$175K/yr

Full-time

Medical, Dental, Vision, Life

Posted 28 days ago

Job description

Job Type
Full-time
Description
The Director, Global Marketing is responsible for developing and executing MaxCyte's global marketing strategy to support commercial growth, strengthen the Company's brand, and generate qualified demand across its cell engineering platform, products and services. Reporting to the General Manager, Americas, this role partners closely with Sales, Product Management, Business Development, and Scientific teams, to deliver integrated marketing programs that increase customer engagement, support revenue growth, and enhance brand awareness.
This is a highly collaborative, hands-on leadership role responsible for leading a small, high-performing marketing team while also contributing directly to strategy development and execution.
Marketing Strategy & Planning
  • Develop and execute global marketing plans aligned with the Company's commercial objectives.
  • Translate business priorities into integrated marketing programs that support revenue growth and market expansion.
  • Partner closely with Sales to develop campaigns that generate qualified leads and accelerate pipeline growth.
  • Monitor market trends, competitive activity, and customer insights to identify new marketing opportunities.

Brand & Communications
  • Own the Company's global brand strategy and ensure consistent messaging across all customer-facing channels.
  • Direct development of marketing collateral, sales enablement materials, scientific content, digital assets, technical documentation, and customer communications.
  • Manage the corporate website and continuously improve customer experience, SEO performance, and digital engagement.
  • Lead public relations activities that strengthen MaxCyte's visibility with customers, partners, industry organizations, and scientific media.
  • Support corporate communications initiatives, including announcements related to scientific, commercial, and business milestones.

Demand Generation & Digital Marketing
  • Develop integrated demand generation campaigns using digital marketing, email marketing, paid media, social media, events, webinars, and content marketing.
  • Measure campaign performance using defined KPIs and continuously optimize marketing effectiveness.
  • Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to pipeline.
  • Leverage marketing technologies and analytics to improve customer engagement and marketing efficiency.

Events & Customer Engagement
  • Develop and execute the Company's global conference, trade show, and event strategy.
  • Identify opportunities to expand customer engagement through scientific meetings, customer education programs, webinars, and thought leadership initiatives.
  • Oversee development of customer presentations, product literature, and promotional materials.

Team Leadership
  • Lead, mentor, and develop a small, high-performing marketing team.
  • Manage external agencies, designers, writers, and other marketing vendors to maximize quality and cost efficiency.
  • Establish processes, priorities, and workflows that improve team effectiveness and execution.

Budget & Performance
  • Develop and manage the annual marketing budget.
  • Track marketing performance using metrics including lead generation, website engagement, campaign ROI, digital performance, and brand awareness.
  • Recommend improvements based on performance data and changing business priorities.
  • Comply with all applicable Company policies regarding health, safety, and the environment.

Requirements
Required:
  • Bachelor's degree in Marketing, Life Sciences, Business, or a related scientific discipline.
  • 10+ years of progressive B2B marketing experience, preferably within biotechnology, life sciences, medical devices, or related healthcare industries.
  • Demonstrated success developing integrated marketing programs that generate measurable business results.
  • Experience managing digital marketing, content marketing, website strategy, SEO, email marketing, and social media.
  • Experience using CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot.
  • Strong project management skills with the ability to balance strategic planning and hands-on execution.
  • Proven ability to hire, unify, lead, mentor and motivate individuals and teams
  • Experience managing marketing budgets and external agencies.
  • Excellent written, verbal, and presentation communication skills.
  • Proven ability to collaborate effectively across Sales, Product Management, Scientific Affairs, and Executive Leadership.
  • Ability to travel approximately 30%, including international travel.

Preferred:
  • Experience marketing products or services supporting cell therapy, gene editing, biologics, or advanced research technologies.
  • Experience supporting global commercial organizations.
  • Familiarity with scientific conferences, KOL engagement, and life science purchasing processes.

Depending on experience the annual salary for this role is $175,000-$200,000, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off.
MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Salary Description
Depending on exp. $175,000-$200,00 base salary

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