DR Copywriter
Williamsburg, MI · Remote
Remote Reports to: Director of Marketing Company: Truly Free Home Salary: $80,000 - 100,000 * we ... You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while ...
DR Copywriter
Williamsburg, MI · Remote
Remote Reports to: Director of Marketing Company: Truly Free Home Salary: $80,000 - 100,000 * we ... You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while ...
Manager, Field Marketing and Communications
Southfield, MI · On-site +1
$60K - $70K/yr
... copywriting, scheduling, posting, and monitoring performance across email, web, and social ... Ability to work both independently and collaboratively in a remote environment. * Creative ...
Manager, Field Marketing and Communications
Southfield, MI · On-site +1
$60K - $70K/yr
... copywriting, scheduling, posting, and monitoring performance across email, web, and social ... Ability to work both independently and collaboratively in a remote environment. * Creative ...
Email Copywriting Remote information
What is the difference between Email Copywriting Remote vs Content Writer Remote?
| Aspect | Email Copywriting Remote | Content Writer Remote |
|---|---|---|
| Required Skills | Persuasive writing, email marketing, segmentation | Research, storytelling, SEO optimization |
| Work Environment | Remote, marketing teams, digital agencies | Remote, media companies, content agencies |
| Common Certifications | Copywriting certifications, email marketing courses | Content marketing, SEO certifications |
| Industry Usage | Marketing, advertising, e-commerce | Publishing, blogging, corporate communications |
While both roles involve writing remotely, Email Copywriting Remote focuses on crafting persuasive emails for marketing campaigns, requiring skills in email strategy and segmentation. Content Writer Remote covers a broader range of content types, emphasizing research and storytelling. Understanding these differences helps employers and job seekers target the right skills and industries for each role.
What are the key skills and qualifications needed to thrive as a Remote Email Copywriter, and why are they important?
To thrive as a Remote Email Copywriter, you need strong writing and editing skills, a solid grasp of marketing concepts, and experience crafting persuasive emails for target audiences. Familiarity with email marketing platforms like Mailchimp or HubSpot, as well as knowledge of A/B testing and analytics tools, is commonly required. Creativity, attention to detail, and excellent time management are standout soft skills for this position. These capabilities ensure email campaigns are engaging, effective, and aligned with business goals in a flexible remote environment.
What is email copywriting and how does remote email copywriting work?
Email copywriting involves crafting persuasive and engaging written content for emails, typically used in marketing campaigns, newsletters, and customer communications. Remote email copywriting means performing these tasks from any location outside of a traditional office, often collaborating with clients or teams via digital tools. Remote email copywriters are responsible for understanding the target audience, creating compelling subject lines and body content, and driving recipients to take desired actions, such as making a purchase or signing up for a service. Strong communication, writing skills, and familiarity with email marketing platforms are essential for this role.
What are some common challenges faced by remote email copywriters, and how can they be overcome?
Remote email copywriters often encounter challenges like limited direct communication with clients or team members, which can lead to misunderstandings about campaign goals or brand voice. To overcome this, it's important to establish clear communication channels, use collaborative tools for feedback, and schedule regular check-ins to align on expectations. Additionally, staying organized and managing deadlines independently is crucial for success. Building strong relationships with marketing teams and staying updated on email marketing trends can also help enhance your effectiveness in the role.
What are the most commonly searched types of Email Copywriting jobs in Michigan? The most popular types of Email Copywriting jobs in Michigan are:
What are popular job titles related to Email Copywriting Remote jobs in Michigan? For Email Copywriting Remote jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Email Copywriting Remote jobs in Michigan look for? The top searched job categories for Email Copywriting Remote jobs in Michigan are:
What cities in Michigan are hiring for Email Copywriting Remote jobs? Cities in Michigan with the most Email Copywriting Remote job openings:
Full-time
Posted 10 days ago
Job description
Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000
* we will also consider W-2 and/or part time candidates
Role Overview
We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.
This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.
For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.
If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.
What You'll Own
Direct Response Copy (Core Focus)
- Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
- Email & SMS campaigns and flows
- Landing pages and product detail pages
- Advertorials and funnels
- Develop high-performing hooks, angles, and messaging frameworks
- Partner with creative and media teams to concept and iterate ad creative
- Continuously test variations (headlines, offers, positioning) to improve KPIs
- Analyze performance data and translate insights into new copy directions
Testing & Optimization
- Own copy testing roadmap and iteration cycles
- Identify winning messaging and scale it across channels
- Balance speed and quality-shipping frequently while improving performance
Temporary Blog & SEO Support (5-6 months)
- Write or support blog content aligned with SEO and brand goals
- Translate product and customer insights into educational, conversion-aware content
- Collaborate with SEO or content teams to maintain consistency in voice and messaging
What Success Looks Like
Your copy directly improves conversion rates, CTR, and CAC efficiency
- You consistently generate new winning angles and hooks
- You contribute to scalable creative that drives measurable revenue growth
- You operate with a test learn iterate mindset, not "one-and-done" writing
What You Bring
- 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
- Proven track record of writing copy that drives measurable results
- Deep understanding of:
- Customer psychology and buyer intent
- Offers, hooks, and urgency
- Paid social and lifecycle marketing ecosystems
- Experience working closely with paid media, creative, or growth teams
- Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)
Bonus Points
- Experience in DTC, CPG, or subscription businesses
- Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
- Exposure to SEO or long-form content strategy
How You Work
- You think like a marketer, not just a writer
- You move fast and iterate faster
- You care about performance over opinions
- You're constantly studying what's working in the market-and applying it
Why This Role is Different
This isn't a traditional copywriting role. You won't be writing in a vacuum-you'll be:
- Directly tied to revenue and growth
- Collaborating with a performance-driven team
- Shipping work that gets tested, measured, and scaled