ABOUT DR. BERG NUTRITIONALSDr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. With nearly 15 million YouTube subscribers, 7,000+ educational videos, and one of the most-trafficked health education websites in the world, Dr. Berg has built a massive audience - but that authority is underrepresented in the AI search platforms that increasingly shape how people discover health information.
We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.
ROLE SUMMARYWe're hiring a part-time SEO Strategist to lead an authority-first AI search strategy for DrBerg.com and Shop.DrBerg.com.
The central challenge: Dr. Berg has massive authority in video and traditional search but is underrepresented - and sometimes actively displaced by competitors - in AI search answers on health topics he should own. This role will architect the strategy to make Dr. Berg the most defensible, retrievable, and commercially relevant voice on high-value health questions across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
You'll design topic authority clusters, build an entity trust framework, create a citation magnet strategy, coordinate with an AI content pipeline and medical review system, and guide how millions of people find Dr. Berg's content and products - with traditional SEO as the foundation, not the ceiling.
This is not a maintenance role. You'll be building something new - a 12-month phased program that sequences topic authority, entity trust repair, and buyer-intent capture in the right order.
WHY JOIN DR. BERG NUTRITIONALS- Lead AI search strategy for one of the most-trafficked health education websites in the world
- Own a high-visibility, greenfield program with direct executive and founder support
- Shape how AI platforms understand, cite, and recommend a major health brand
- Collaborative, mission-driven team focused on helping people live healthier lives
- Competitive compensation and opportunities for expanded scope as the program grows
WHAT YOU'LL DOAI Authority & Entity Trust Strategy This is the primary focus of the role.
- Audit Dr. Berg's current presence across AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) - identify where he's cited, where he's ignored, where competitors fill the gap, and how his entity frame is characterized
- Design and prioritize topic authority clusters ("battleground clusters") based on existing Berg authority, search and query demand, commercial value, practical translation gaps, and citation defensibility
- Architect the entity trust layer - credential framing, methodology pages, medical review visibility, and strategic "where Berg agrees and differs from mainstream guidance" positioning
- Develop citation magnet concepts - symptom maps, root-cause frameworks, diagnostic tools, calculators, and evidence tables designed to be cited by both humans and AI retrieval systems
- Build the strategic sequencing: topic authority first, entity trust in parallel, buyer-intent capture last - and hold the team to that order
- Define the publishing architecture: what lives on the main domain vs. a reference subdomain vs. third-party surfaces, and why
AI Content Pipeline & Search Optimization - Drive topic selection for the AI content pipeline by identifying high-value clusters, AI citation gaps, and content opportunities - organized by authority clusters, not just keyword volume
- Classify every content asset by governance tier (consensus-friendly, Berg extension, or contested) before it enters the pipeline
- Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for LLM retrievability - direct answers first, mechanism layers, structured FAQ blocks, proper citation formatting, and schema markup
- Coordinate with the medical review system to ensure credentialed co-authorship signals (MD/PhD bylines, reviewer markup, lastReviewed dates) are visible to both users and AI retrieval systems
- Design content architecture for each cluster: canonical authority pages, FAQ cluster pages, mechanism explainers, symptom/pattern pages, and action/decision pages
- Track per-article organic traffic and AI citation performance; feed data back into topic selection and cluster prioritization
Technical SEO & Site Health - Conduct monthly technical SEO audits and maintain site health at or above target thresholds
- Monitor and resolve crawl errors, broken links (404s), redirect issues, mixed content, and indexability problems
- Own robots.txt, XML sitemap, and canonical tag configuration
- Track and improve Core Web Vitals (LCP, CLS, INP), page speed, and mobile usability
- Own schema markup strategy - including MedicalWebPage type, author/reviewer structured data, and lastReviewed fields
- Log, triage, and track technical fixes in project management tools; escalate development issues and ensure resolution before the next audit cycle
Measurement, AI Citation Tracking & Reporting - Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking
- Build and maintain an AI citation measurement system tracking: share of mention, recommendation rate, citation quality, entity framing, buyer-intent appearance, competitor substitution, and topic-cluster ownership
- Run target prompt audits: top 25 prompts monthly, full 100 quarterly, across all major AI platforms
- Judge every asset by movement - did mentions rise, did recommendations rise, did citations improve, did critics define the frame less - not just "did we publish"
- Deliver reports on a consistent cadence:
Weekly - Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions)
Weekly - Keyword Ranking & Visibility Report
Monthly - Technical SEO & Site Health Report
Monthly - AI Citation Audit (share of mention, entity framing, competitive displacement)
Monthly - Backlink Report (active backlinks, acquired/lost, domain authority)
Backlink Building & Authority - Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets aligned with the cluster strategy
- Execute outreach campaigns (digital PR, earned media, strategic partnerships) to acquire high-quality backlinks from authoritative health and wellness publications
- Support selective third-party trust transfer - podcast appearances with transcript pages, guest explainers on aligned sites, and syndication of citation magnets
- Coordinate with the medical reviewer bench and credentialed co-authorship system to build organic authority signals
- Document, track, and report on backlink placements and domain authority gains
WHAT YOU'LL BRINGRequired - 5+ years of hands-on SEO experience with demonstrated strategic thinking - not just tactical execution. You should be able to design a 12-month phased authority program, not just run monthly audits
- Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs) in a YMYL vertical
- Demonstrated understanding of how large language models retrieve, weight, summarize, and cite health content - not just awareness that AI search exists, but hands-on experience or a clear framework for engineering content to improve AI citation outcomes
- Experience designing topic authority cluster architectures - canonical pages, FAQ clusters, mechanism explainers, symptom pages, and decision pages organized around core topics, not just flat keyword lists
- Understanding of E-E-A-T as it applies to YMYL content in AI retrieval - specifically how credentialed authorship, medical review signals, and schema markup influence citation probability
- Experience with or strong conceptual understanding of entity optimization - how AI systems build entity profiles, what signals strengthen them, and how to repair a "known but not default-authoritative" trust frame
- Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope
- Strong working knowledge of Core Web Vitals, schema markup (including medical content types), redirects, canonicalization, and mobile optimization
- Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
- Ability to translate complex strategy into clear, actionable recommendations for both technical and non-technical stakeholders
- Strong written communication and reporting skills
Preferred - Experience in health, wellness, nutrition, or supplement industry - particularly with FDA/FTC content compliance considerations
- Familiarity with WordPress and publishing workflows
- Experience with structured data markup for medical content - MedicalWebPage schema, author/reviewer markup, lastReviewed fields
- Experience working with credentialed co-authorship or medical review systems
- Experience with AI citation tracking tools (Searchable.ai, Profound, or similar)
- Experience with content optimization platforms (Surfer SEO, Clearscope)
- Experience partnering with AI engineers, content teams, and compliance teams in a cross-functional workflow
Tools You'll Use Google Search Console • GA4 • Google Trends • Ahrefs • SEMrush • Screaming Frog • Surfer SEO • Rank Math • PageSpeed Insights • AI citation tracking platforms • Trello • ClickUp • WordPress
Work-from-Home Requirements - Up-to-date Mac or Windows computer with anti-virus protection
- Reliable high-speed internet connection
- Quiet, distraction-free workspace
- Tech-savvy and comfortable learning new tools
- Comfortable using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)
POSITION DETAILSPay Range: $65-$85/hour depending on experience
Hours: 15-20 hours per week
Location: Fully Remote within the US
HOW TO APPLYSubmit your resume along with:
- Pick one health topic (e.g., insulin resistance, intermittent fasting, electrolyte supplementation). Search for it in ChatGPT and Google AI Overviews. In 1-2 paragraphs, describe what you observe about which sources get cited, why, and what a health brand would need to do to become the default-cited authority on that topic.
- Examples of organic growth or AI citation results you've driven
- Your availability and hourly rate expectations
Dr. Berg Nutritionals is an equal-opportunity employer. We welcome applicants from all backgrounds. We are not currently hiring international contractors.