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Dna Marketing Manager Jobs (NOW HIRING)

Cvent

Event Marketing Manager

Tysons, VA · On-site

... DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to ... The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end ...

Extreme Networks, Inc

$69K - $85K/yr

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive ... Strategic Partner Marketing Manager - Americas Resellers Location: Remote (US Eastern or Central ...

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Dna Marketing Manager information

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$33K

$83.5K

$145.5K

How much do dna marketing manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for dna marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Dna Marketing Manager vs Digital Marketing Manager?

AspectDna Marketing ManagerDigital Marketing Manager
Required CredentialsBachelor's in Marketing, Communications, or related field; certifications like Google Analytics or HubSpotBachelor's in Marketing, Business, or related; certifications like Google Ads, HubSpot, or Facebook Blueprint
Work EnvironmentMarketing agencies, healthcare, or biotech firms focusing on DNA-related productsVarious industries including retail, tech, healthcare, focusing on online campaigns
Employer & Industry UsagePrimarily in biotech, healthcare, or research sectorsAcross multiple industries with a focus on online marketing strategies

The Dna Marketing Manager specializes in marketing strategies related to DNA and biotech products, often within healthcare or research sectors. In contrast, the Digital Marketing Manager oversees online marketing campaigns across diverse industries. While both roles require digital marketing skills and certifications, their industry focus and target audiences differ significantly.

Is a Dna Marketing Manager in high demand?

A DNA Marketing Manager is a specialized role that combines marketing expertise with knowledge of genetic or biotech industries. While demand varies by industry growth and technological advancements, marketing managers with expertise in biotech or healthcare sectors are generally in steady demand due to ongoing industry expansion and the need for targeted marketing strategies.

What are popular job titles related to Dna Marketing Manager jobs?

For Dna Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Dna Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Event Marketing Manager

Tysons, VA • On-site

Cvent
1 - 5K employees
Learn more about Cventexternal

Full-time

Re-posted 23 days ago

Job description

Overview:
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.
The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end lifecycle of event-led marketing programs - with primary focus on Cvent's flagship hosted events: Cvent CONNECT US and Cvent CONNECT Europe; as well as our top tier North America trade shows, and top tier brand programs. This is a high-impact, cross-functional role responsible for translating brand strategy and event programming into pipeline-driving campaigns that span pre-event, on-site, and post-event promotion, nurture, and sales enablement.
The ideal candidate brings a marketer's mindset and an operator's discipline - equally comfortable crafting audience segmentation strategies as they are analyzing MQL conversion data. You will partner closely with Event Design, Brand, and Sales to ensure every event becomes a demand generation engine.
In This Role, You Will:
WHAT YOU'LL OWN
Hosted and Attended Event Campaign Strategy
  • Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
  • Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
  • Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
  • Define and maintain campaign themes for Cvent's hosted and attended events that map to Cvent's brand and content pillars

End-to-End Campaign Execution
  • Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
  • Enable sales to set appointments and engage with attendees pre-event
  • Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
  • Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks

AI-Powered Content & Personalization
  • Leverage Cvent's AI content strategy to create, repurpose, and scale marketing assets - including agentic workflows and AI-driven personalization
  • Integrate AI tools (Glean, Claude, and others) into standard campaign workflows and share best practices with the broader M&E team
  • Lead production of AI-assisted assets in support of expansion and NRR programs

Performance Analytics & Funnel Ownership
  • Build and maintain tracking of MQLs, conversion rates, pipeline attribution, and campaign ROI across all programs
  • Establish and evolve attribution models that connect event investment to revenue outcomes
  • Report pipeline impact to M&E leadership quarterly; use data to optimize campaigns mid-flight

HOW SUCCESS IS MEASURED
  • Pipeline influenced by owned campaigns ($ attributed)
  • MAL to MQL and MQL to SQL conversion rates from post-event nurture sequences
  • Funnel conversion rates: registration • MQL • opportunity
  • Number of integrated campaigns launched connecting brand pillars to TEP
  • Improved performance across integrated marketing campaigns
  • Efficiency and measurable lift from AI-powered workflows
  • QoQ improvement in marketing campaign performance across programs

STRATEGIC ALIGNMENT
This role directly supports Cvent's three corporate strategy pillars:
Pillar 1 - Growth & Performance Culture: Revenue-generating events, new logo growth, enterprise GANE account expansion, and NRR/GRR through customer retention.
Pillar 2 - AI Innovation for Customers: Agentic content creation, AI-driven personalization, and next-gen attendee and planner experiences.
Pillar 3 - Scaling Operations Efficiently: Automation, AI adoption across the workflow, and scalable campaign frameworks that reduce time-to-launch.
Here's What You Need:
Required
  • 7+ years in B2B event marketing, demand generation, or integrated marketing
  • Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
  • Strong command of marketing funnel mechanics - from top-of-funnel awareness through MQL qualification and pipeline conversion
  • Familiarity with AI content tools and agentic workflows for content creation and repurposing
  • Data-driven mindset with experience building attribution models and campaign dashboards
  • Excellent cross-functional collaboration and stakeholder communication skills

Preferred
  • Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
  • Experience marketing event technology, SaaS, or adjacent B2B platforms
  • Wrike (or similar project management tool) and Cvent experience
  • Background in audience segmentation strategy for enterprise and mid-market accounts
  • Experience presenting performance insights to senior leadership

WHY THIS ROLE, WHY NOW
Cvent is at an inflection point - our Total Events Program is among the most powerful demand gen assets in our portfolio, and this role is the connective tissue between event experience and revenue outcome. As we formalize our demand generation discipline and expand AI-powered campaign capabilities, this manager will have the opportunity to define what world-class event-led demand gen looks like for Cvent - and to build a model that scales across programs, verticals, and geographies.
If you thrive at the intersection of creative strategy and analytical rigor, and you want to own something that matters from end to end, this is the role.

Apply