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Director Public Relations Jobs in Silver Spring, MD

Planit Advertising, Inc.

Director, PR

Baltimore, MD · On-site

Job Type Full-time Description SUMMARY The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term ...

Planit

Director, PR

Baltimore, MD · Hybrid

Description SUMMARY The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term business goals and ...

Planit

PR Supervisor

Baltimore, MD · Hybrid

Leads the development of PR strategies that support the client's business, with support of the client's assigned account Director-demonstrating an understanding of their key issues, goals ...

Planit Inc.

PR Supervisor

Baltimore, MD · On-site

$90 - $120/hr

Leads the development of PR strategies that support the client's business, with support of the client's assigned account Director--demonstrating an understanding of their key issues, goals ...

Planit Advertising, Inc.

PR Supervisor

Baltimore, MD · On-site

$70K - $90K/yr

Leads the development of PR strategies that support the client's business, with support of the client's assigned account Director-demonstrating an understanding of their key issues, goals ...

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Director Public Relations information

See Silver Spring, MD salary details

$40.3K

$107.4K

$178.8K

How much do director public relations jobs pay per year?

As of Sep 3, 2026, the average yearly pay for director public relations in Silver Spring, MD is $107,430.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $132,800.00 per year, depending on experience, location, and employer.

What does a director of public relations do?

A Director of Public Relations oversees the creation and implementation of communication strategies that shape and maintain the public image of an organization. They manage media relations, handle crisis communications, and guide a team to ensure consistent messaging across all channels. Their responsibilities often include developing press releases, coordinating public events, and building relationships with journalists and stakeholders. The goal is to enhance the organization’s reputation and effectively communicate its objectives to the public.

What are the key skills and qualifications needed to thrive as a director of public relations, and why are they important?

To thrive as a Director of Public Relations, you need expertise in strategic communication, media relations, and crisis management, often supported by a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with PR management software, media monitoring tools, and social media analytics platforms is typically required. Exceptional leadership, relationship-building, and persuasive communication skills make someone stand out in this high-profile role. These abilities are crucial for safeguarding organizational reputation, effectively managing public perception, and leading successful communication campaigns.

What are some common challenges faced by a director of public relations, and how can they be addressed?

A Director of Public Relations often encounters challenges such as managing crises, maintaining a consistent brand message across diverse channels, and balancing the expectations of multiple stakeholders. Navigating these challenges requires strong communication skills, strategic planning, and the ability to remain calm under pressure. Building a proactive crisis communication plan and fostering collaborative relationships with internal teams can help address these issues effectively. Regular training and staying updated on industry trends also ensure the PR strategy remains agile and effective.

What are the most commonly searched types of Public Relations jobs in Silver Spring, MD?

The most popular types of Public Relations jobs in Silver Spring, MD are:

What are popular job titles related to Director Public Relations jobs in Silver Spring, MD?

For Director Public Relations jobs in Silver Spring, MD, the most frequently searched job titles are:

What job categories do people searching Director Public Relations jobs in Silver Spring, MD look for?

The top searched job categories for Director Public Relations jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Director Public Relations jobs?

Cities near Silver Spring, MD with the most Director Public Relations job openings:

Director Public Relations jobs near you
Infographic showing various Director Public Relations job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $107,430 per year, or $51.6 per hour.

Director, PR

Planit Advertising, Inc.

Baltimore, MD • On-site

Full-time

Posted 7 days ago

Key responsibilities

  • Oversee and develop public relations strategies for assigned client accounts, including handling budgets and implementing campaigns.

  • Create and execute executive visibility programs such as securing speaking engagements, industry awards, and placing articles in trade publications.

  • Collaborate on new business efforts by developing PR strategies for RFPs, identifying growth opportunities, and participating in pitch presentations.

Job description

Job Type
Full-time
Description
SUMMARY
The PR Director leads integrated public relations strategy and execution across Planit's B2B client roster, ensuring campaigns directly support long-term business goals and industry authority. As a consummate thought leader and team mentor, this role champions industry trade positioning, executive visibility, and reputation management. Beyond account performance, the PR Director serves as an essential contributor to team growth, collaborating on new business pitches, writing strategic scopes, and converting agency success into new client acquisitions.
ESSENTIAL FUNCTION
  • Effectively lead and manage the agency's relationships with assigned portfolio of clients
  • Serve as a trusted PR advisor, both internally and externally, proposing strategically-sound recommendations that go beyond industry best practices to achieve client goals and objectives
  • Collaborate with other agency disciplines to ensure we deliver integrated, channel-agnostic programs for clients
  • Consistently mine current best practices, industry trends, and competitive insights to surface new opportunities and new ways of thinking to contribute to overall agency and client success
  • Demonstrate expert knowledge of industry best practices, including the latest advances in media relations strategies, PR tools, analytics and reporting
  • Maintain and grow client relationships while managing expectations and profitability
  • Track client success and help create case studies that help Planit win new business
  • Supervises staff: sets goals, delegates work, and manages performance through ongoing coaching and counseling.

TASKS
  • Responsible for overseeing assigned PR accounts, including developing and implementing PR strategies, and handling budgets for client projects and retainers
  • Develop and execute robust executive visibility programs, including securing speaking engagements, industry awards, and placing bylined articles in key trade publications
  • Actively partner with leadership on new business efforts, including developing speculative PR strategies for RFPs, identifying organic growth opportunities with existing clients, and playing a key role in pitch presentations
  • Ability to estimate projects and retainers, including writing scopes of work for new and existing clients
  • Create and deliver clear, well thought-out, and professional PR strategies and recommendations, POVs, and reports in a variety of formats, including both written and oral presentations to client executive teams
  • Manage the team's usage of PR tools and recommend renewals/upgrades and new tools as appropriate
  • Helps to facilitate hiring, managing, developing, and promoting team members
  • Assist with additional department management tasks as assigned by direct supervisor/ department head
  • Effective and efficient management of workload across account team and with awareness, consideration for impact across departments
  • Keeps department head and senior leadership team apprised of client work status and overall team dynamics/health
  • Responsible for onboarding of new team members (delegating as appropriate)
  • Other duties as assigned

Requirements
QUALIFICATIONS
Required
  • 10+ years of experience in public relations, preferably within an agency setting, with a strong portfolio of B2B, industrial, manufacturing, or commercial clients
  • Experience with B2B influencer management and positioning internal Subject Matter Experts (SMEs) as thought leaders
  • Proven experience in crisis communications, issues management, and corporate reputation management
  • Minimum of a bachelor's degree in public relations, marketing, communications, or related field
  • Able to flexibly manage multiple accounts in a fast-paced environment while keeping a positive attitude
  • Critical thinker with strong problem-solving skills
  • Able to think beyond the strategic discipline and participate as a creative collaborator within an integrated agency
  • Strong interpersonal skills to foster client, industry, and internal relationships; proven media and influencer relationships preferred
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to urgent media requests and/or client needs
  • Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
SALARY REQUIREMENTS
$95k - $115k

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