The main duties of a director of public relations are to develop and execute public relations strategies that help to maintain the public image of a business or client. Other responsibilities include establishing professional relationships with local or national media, creating press releases, coordinating interviews, setting up photo shoots, and engaging in various opportunities to benefit the image of a client. A director of public relations can work in multiple industries; common employers include hospitals, universities, corporations, law firms, talent agencies, and government agencies. Qualifications to become a director of public relations typically include a bachelor’s or master’s degree in public relations, communications, or a related field and significant professional experience.