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Sr. Director of Media and Public Relations

Washington D.C.

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God‑given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Location: Washington, D.C.

Team Overview

As the Sr. Director of Media & Public Relations, you will shape and protect ADF’s public voice. Reporting to the Vice President of Public Relations & Communications, you will lead ADF’s media strategy, oversee the multi‑media news division, manage rapid response and crisis communications, and ensure ADF’s messaging is strategic, consistent, and impactful. This role is both strategic and hands‑on, requiring a leader who can build influential media relationships, craft compelling narratives from complex legal issues, respond quickly to emerging conversations, and position ADF as a trusted and leading voice on the most urgent cultural and legal topics of the day.

Key Responsibilities

Strategic Media Leadership

• Develop and execute a comprehensive media and public relations strategy aligned with ADF’s mission, brand, and legal advocacy objectives.
• Translate complex legal principles into accessible, compelling messaging that resonates with key audiences and advances ADF’s influence.
• Oversee messaging development for internal, external, and alliance audiences across multiple platforms.
• Direct communication efforts across earned, owned, and paid media channels — including press releases, op‑eds, video/audio content, and public events.
• Identify and pursue opportunities to position ADF and its leaders as authoritative voices in national conversations on freedom and advocacy.

Media Relations & Thought Leadership

• Build and maintain high‑impact relationships with top‑tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage.
• Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends.
• Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations.
• Foster surrogate commentary and third‑party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging.

Crisis Communications & Risk Management

• Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation.
• Anticipate potential risks, develop crisis playbooks, and train staff and leadership on effective public response.
• Coordinate with legal teams to ensure all external communications are accurate, compliant, and aligned with legal and ethical standards.
• Direct the creation of high‑impact media content designed to reach and engage target audiences, including articles, commentaries, interviews, videos, podcasts, and web content.
• Ensure all communications are optimized for digital distribution and search discoverability.
• Oversee training, preparation, and deployment of attorneys, spokespeople, and staff for media appearances and public speaking opportunities.

Measurement, Reporting & Continuous Improvement

• Define KPIs, track results, and report on media performance, audience reach, and message effectiveness.
• Use data and insights to inform strategy, optimize campaigns, and ensure agility in responding to opportunities.
• Manage budgets for media initiatives, ensuring resources are used effectively and aligned with strategic priorities.

Minimum Qualifications

• Bachelor’s degree in communications, journalism, public relations, or a related field.
• 10+ years of experience in media relations, public affairs, or strategic communications.
• 5+ years of experience leading a communications or media team.
• Demonstrated success designing and executing impactful media and PR strategies that shape public opinion and advance organizational objectives.
• Exceptional ability to distill complex legal and policy issues into clear, compelling messages for diverse audiences.
• Proven track record of building strong relationships with national and international media outlets and securing high‑impact coverage.
• Skilled in crisis communications, managing sensitive situations under pressure and protecting organizational reputation.
• Experienced in defining KPIs, analyzing performance data, and adapting strategies to maximize impact.
• Deep understanding of emerging media platforms, content optimization, and audience engagement strategies.
• Strong team leader and cross‑functional collaborator who can inspire, coach, and direct others while partnering effectively across departments.
• Commitment to maintaining brand integrity, consistency, and tone across all external communications.

Preferred Qualifications

• Master's degree in communications, journalism, public relations, or related field.
• Prior experience in legal, policy, think‑tank, or faith‑based nonprofit environments.

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well‑being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non‑profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long‑term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work‑life balance with paid time off and 12 paid holidays each year.

Want to Know More About ADF?

This salary range is reflective of a position based in Washington, D.C. This range isa good faithestimate, and the actual salary may vary based on the candidate’s experience, skills, qualifications, and office location.

Washington, D.C. Salary Range

$119,800 - $195,400 USD

Statement of Faith

Based on our adherence to the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess with the Christian Church throughout time and around the world the faith expressed in the Apostles’ Creed:

I believe in God, the Father almighty, creator of heaven and earth.

I believe in Jesus Christ, his only Son, our Lord,

who was conceived by the Holy Spirit,

born of the Virgin Mary,

suffered under Pontius Pilate,

was crucified, died, and was buried;

On the third day he rose again; he ascended into heaven,

he is seated at the right hand of the Father,

and he will come to judge the living and the dead.

I believe in the Holy Spirit,

the holy catholic Church,

the communion of saints,

the forgiveness of sins,

the resurrection of the body,

and the life everlasting.

Amen.

Doctrinal Distinctives

Also, based on this confession, we are committed to honoring God by obeying the two Greatest Commandments, loving God and loving neighbor, and based on that commitment and derived from the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess the following as necessary for living the gospel:

• We believe in the spiritual unity and equality of believers in our Lord Jesus Christ.
• We believe that the Lordship of Christ requires us as disciples to seek to conform our actions, thoughts, and desires in obedience to Him.
• We believe God creates each person with an immutable biological sex — male or female — that reflects the image and likeness of God.
• We believe God designed marriage as a unique conjugal relationship joining one man and one woman in a single, exclusive, life‑long union, and God intends sexual intimacy only to occur within that relationship.
• We believe God endows all human life with inherent dignity, and it must be respected and protected from conception to natural death.
• We believe that God has endowed all humans with the natural, and inalienable right of religious freedom to believe, pursue truth, and live within ordered liberty such that no civil government may justly infringe upon it.
• We believe that God, through His Son, Jesus Christ, calls all of us to deny ourselves, take up our cross, and follow Him, knowing that He promises us abundant and eternal life.