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Director Of Marketing Programs Jobs in Roxbury, MA

Easton Pool & Spa Inc

Director of Marketing

West Bridgewater, MA · On-site

$90K - $110K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Position Summary The Director of Marketing is responsible for driving customer acquisition, revenue ... Create scalable growth marketing programs focused on increasing market share, customer penetration ...

Karen Clark & Company

Director of Marketing

Boston, MA · On-site

$130K - $140K/yr

Director of Marketing KCC is the innovation leader in catastrophe risk modeling, and the KCC team has delivered to the market highly advanced and accurate models. KCC has a well-earned reputation for ...

Karen Clark & Company

Director of Marketing

Boston, MA · On-site

$130K - $140K/yr

Director of Marketing KCC is the innovation leader in catastrophe risk modeling, and the KCC team has delivered to the market highly advanced and accurate models. KCC has a well-earned reputation for ...

Karen Clark & Company

Director of Marketing

Boston, MA

$130K - $140K/yr

Director of Marketing KCC is the innovation leader in catastrophe risk modeling, and the KCC team has delivered to the market highly advanced and accurate models. KCC has a well-earned reputation for ...

Procter & Gamble

Director of Marketing

Newton, MA · On-site

$144K - $190K/yr

The Director of Marketing will lead & develop an inclusive, high-performing team that collaborates ... Understand customer behavior and expectations to anticipate consumer needs and design programs and ...

Waxy's

VP/Director of Marketing & Media

Brookline, MA · On-site

... marketing programs for locations in the corporate and franchise structure. This will require a ... director of operations and other senior management in close coordination with general managers ...

Waxy's

VP/Director of Marketing & Media

Brookline, MA · On-site

... marketing programs for locations in the corporate and franchise structure. This will require a ... director of operations and other senior management in close coordination with general managers ...

JRG Partners

Marketing Program Manager

Boston, MA · On-site

The position of Marketing Programs Manager will report directly to the VP of Marketing and will have responsibility for strategy development and execution of direct to physician and direct to patient ...

AstraZeneca

Director of U.S. Access Marketing

Boston, MA

$194K - $291K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Director of U.S. Access Marketingis responsible fordeveloping and deploying brand and ... Leadingdevelopment of marketing programs, tools and resources,legal,medicaland regulatory review ...

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Director Of Marketing Programs information

See Roxbury, MA salary details

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How much do director of marketing programs jobs pay per year?

As of Aug 16, 2026, the average yearly pay for director of marketing programs in Roxbury, MA is $113,352.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,600.00 and $142,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

How much is a director of marketing programs paid?

The average salary for a Director of Marketing Programs in the United States ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong leadership and strategic planning skills are essential for the role.

Is a director of marketing a high position?

A director of marketing is a senior leadership role responsible for overseeing marketing strategies, campaigns, and teams. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer.

What job categories do people searching Director Of Marketing Programs jobs in Roxbury, MA look for?

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Cities near Roxbury, MA with the most Director Of Marketing Programs job openings:

Director Of Marketing Programs jobs near you

Director of Marketing

Easton Pool & Spa Inc

West Bridgewater, MA • On-site

$90K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Position Summary

The Director of Marketing is responsible for driving customer acquisition, revenue growth, lead generation, customer retention, and market expansion across Easton Select Group and its portfolio of brands. This role serves as the company's senior marketing leader focused on accelerating profitable B2C growth through data-driven marketing strategies, demand generation programs, customer lifecycle marketing, and conversion optimization.

The Director partners closely with executive leadership, operations, sales, customer success, and business unit leaders to develop growth strategies that increase market share, maximize customer lifetime value, improve conversion performance, and drive measurable revenue outcomes across all consumer-facing brands.

About Easton Select Group

Easton Select Group is a leader in pool construction, service, renovation, retail, and backyard leisure solutions. Built on a 50-year legacy as a second-generation family business, Easton Select Group continues to grow through strategic acquisitions while delivering exceptional customer experiences and operational excellence across a diversified portfolio of brands.

Key Responsibilities

Revenue Growth & Customer Acquisition

  • Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands
  • Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue
  • Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand
  • Drive lead generation performance through paid media, search marketing, local marketing, referral programs, partnerships, and customer engagement initiatives
  • Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs
  • Develop customer segmentation strategies to increase marketing effectiveness and improve return on investment

Customer Retention & Lifetime Value

  • Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value
  • Build customer journey strategies across pool construction, service, renovation, retail, and outdoor living divisions
  • Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics
  • Growth Strategy & Market Expansion
  • Identify new market opportunities, customer segments, service offerings, and geographic expansion opportunities
  • Support acquisition growth initiatives through customer transition planning and brand integration strategies
  • Develop localized growth plans for individual markets while maintaining enterprise-wide marketing alignment

Performance Marketing Leadership

  • Lead all performance marketing initiatives including digital advertising, SEO, AEO, paid search, social media advertising, email marketing, website optimization, and marketing automation
  • Establish growth-focused KPIs and dashboards tied directly to revenue, customer acquisition, conversion rates, and profitability
  • Oversee attribution modeling and marketing analytics to ensure investments are optimized for maximum business impact

Leadership & Organizational Development

  • Build and lead a high-performing growth marketing team focused on measurable business outcomes
  • Establish a culture of accountability, testing, optimization, and continuous improvement
  • Manage agency partners, technology vendors, and marketing investments to maximize performance and efficiency

Partnership

  • Serve as a strategic advisor to executive leadership on growth opportunities, customer trends, market dynamics, and revenue strategies
  • Present growth performance, customer acquisition metrics, and revenue forecasts to executive leadership
  • Align marketing initiatives with company growth objectives, acquisition strategy, and long-term business goals

Branding

  • Develop and administer the rollout efforts for the new ESG service brand
  • Lead the development and execution of the organization's brand strategy, ensuring a consistent and compelling brand identity across all channels and touchpoints.
  • Drive brand awareness, reputation, and engagement initiatives that strengthen both employee and customer experiences while supporting business growth and organizational objectives.

Qualifications:

Minimum Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth
  • 5+ years leading marketing teams and growth initiatives
  • Demonstrated success driving measurable B2C revenue growth
  • Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics
  • Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market.
  • Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results.

Preferred Qualifications

  • Experience within home services, construction, retail, outdoor living, consumer services, or multi-location organizations
  • Experience managing a marketing budget
  • Experience with CRM platforms, marketing automation, attribution reporting, and customer data analytics

Details

  • Compensation: $90,000–$110,000
  • Work model: Hybrid (1 remote day per week)
  • Office Location: West Bridgewater, MA

What We Offer

  • Participation in ESG SHARE program
  • 9 paid holidays
  • Paid vacation and sick time
  • Employer-matched 401(k)
  • Employer-paid life insurance
  • Optional supplemental life insurance
  • Medical, dental, and vision insurance plans

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.