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Director Of Loyalty Data Jobs (NOW HIRING)

Ryze, Inc.

Director of Shopper Marketing

The Director of Retail and Shopper Marketing builds the programs that convert awareness into trial ... Comfort using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate ...

Rivian VW Group

Role Summary We are looking for a Director of Data to own our data strategy and platform as we scale toward software-defined vehicles. This is a hands‑on leadership role where you'll set technical ...

Rivian VW Group

Director of Data

Palo Alto, CA · On-site

Role Summary We are looking for a Director of Data to own our data strategy and platform as we scale toward software-defined vehicles. This is a hands‑on leadership role where you'll set technical ...

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How much do director of loyalty data jobs pay per year?

As of Sep 15, 2026, the average yearly pay for director of loyalty data in the United States is $154,873.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $189,500.00 per year, depending on experience, location, and employer.

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Infographic showing various Director Of Loyalty Data job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $154,873 per year, or $74.5 per hour.

Director of Digital Marketing, Loyalty & Personalization

Hialeah, FL • On-site

Sedano's
Retail • 51 - 200 employees
Learn more about Sedano'sexternal

Other

Re-posted 6 days ago

Job description

Overview
The Director of Digital Marketing, Loyalty & Personalization is responsible for developing and executing a comprehensive loyalty and personalization strategy to drive customer engagement, retention, and profitable revenue growth. This role drives competitive advantage by leveraging data-driven insights, strategic partnerships, and innovative solutions to enhance shopper experiences and maximize customer growth opportunities. As the senior leader for the loyalty ecosystem and digital customer journey, the Director translates company growth objectives into actionable marketing, loyalty, and personalization roadmaps, owning performance across the full digital customer lifecycle from acquisition through lifetime value.
Responsibilities
Loyalty & Personalization Strategy
• Develop, own, and continuously refine the enterprise loyalty and personalization roadmap, including program structure, membership tiers, rewards, offers, and earn-and-burn mechanics
• Define the personalization strategy across digital and in-store touchpoints, delivering relevant offers, content, and experiences to the right shopper at the right time
• Establish the vision and business case for loyalty growth, securing executive alignment and prioritizing initiatives based on customer and financial impact
Digital Marketing & Campaign Leadership
• Lead the strategy, planning, and execution of digital marketing across owned and paid channels, including email, SMS, mobile app, web, push notifications, and paid digital media
• Drive measurable improvement in core performance metrics, including ROI, customer acquisition cost, conversion, and retention
• Oversee campaign calendars, creative direction, and A/B and multivariate testing programs to optimize engagement and profitable revenue
Customer Data, Analytics & Insights
• Leverage first-party data, customer data platforms (CDP), and segmentation models to generate actionable insights for marketing, merchandising, and personalization
• Define measurement frameworks, dashboards, and reporting that track loyalty health, program performance, and customer lifetime value
• Champion data governance, privacy, and compliance standards in partnership with Legal and IT to ensure responsible use of customer data
Retail Media & Data Monetization
• Build and grow retail media, shopper marketing, and data monetization programs that generate incremental, high-margin revenue from CPG and vendor partners
• Develop and negotiate strategic partnerships, sponsorships, and co-marketing agreements that expand customer reach and program value
• Package customer insights and audience capabilities into compelling, compliant offerings for brand and agency partners
Cross-Functional Leadership & Stakeholder Management
• Partner with Merchandising, Store Operations, E-Commerce, Finance, and IT to align loyalty and personalization initiatives with broader business objectives
• Serve as the primary liaison with technology vendors, agencies, and platform partners, managing scope, performance, and contracts
• Communicate strategy, results, and recommendations to executive leadership through clear, data-supported reporting and presentations
Team Leadership, Budget & Technology
• Recruit, lead, develop, and retain a high-performing team across digital marketing, loyalty, and analytics functions
• Own and manage the departmental budget, ensuring efficient allocation of resources and accountability for spend against results
• Evaluate, select, and manage the marketing technology stack, ensuring platforms are integrated, scalable, and aligned with the personalization roadmap
Qualifications
Education & Experience
  • Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred
  • Minimum of 8-10 years of progressive experience in digital marketing, loyalty, CRM, or personalization, including at least 3-5 years in a leadership role
  • Demonstrated experience building or scaling a customer loyalty program, ideally within grocery, retail, or a high-frequency consumer business
  • Proven track record managing retail media, shopper marketing, or data monetization partnerships and delivering measurable revenue growth

Knowledge, Skills & Abilities
  • Strong command of marketing technology, including CDPs, CRM and email platforms, personalization engines, and analytics/BI tools
  • Analytical and data-driven, with the ability to translate complex data into clear strategy and measurable action
  • Skilled in financial and commercial management, including budgeting, forecasting, ROI analysis, and partnership negotiation
  • Excellent leadership, communication, and stakeholder-management skills, with the ability to influence at the executive level
  • Working knowledge of data privacy and compliance considerations relevant to customer data and marketing
  • Customer-obsessed mindset with a bias toward innovation, testing, and continuous improvement

Work Environment & Physical Requirements
  • Primarily an office-based, professional environment; periodic travel to stores, partner sites, and corporate functions may be required

Must be able to perform the essential functions of the position with or without reasonable accommodation

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