Director Of Email Marketing information
See Decatur, GA salary details
$36.4K is the 25th percentile. Wages below this are outliers.
$22K - $37.4K
27% of jobs
$37.4K - $52.9K
0% of jobs
$52.9K - $68.3K
0% of jobs
$68.3K - $83.7K
0% of jobs
$83.7K - $99.2K
0% of jobs
$99.2K - $114.6K
0% of jobs
$114.6K - $130.1K
18% of jobs
The median wage is $132.5K / yr.
$130.1K - $145.5K
36% of jobs
$145.5K - $161K
4% of jobs
$161K - $176.4K
7% of jobs
$176.4K - $191.8K
8% of jobs
How much do director of email marketing jobs pay per year?
As of Aug 27, 2026, the average yearly pay for director of email marketing in Decatur, GA is $115,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,200.00 and $152,300.00 per year, depending on experience, location, and employer.
A Director of Email Marketing is responsible for overseeing and strategizing a company's email marketing efforts. This includes creating and managing email campaigns, analyzing performance metrics, and ensuring compliance with regulations like GDPR and CAN-SPAM. They lead a team to segment audiences, personalize messaging, and optimize email funnels to increase engagement and conversions. Collaboration with other departments, such as sales and content, is also common to ensure email marketing aligns with overall business goals.
To excel as a Director of Email Marketing, you need expertise in campaign strategy, audience segmentation, analytics, and a solid background in digital marketing, often supported by a relevant degree or certifications. Mastery of email marketing platforms (like Salesforce Marketing Cloud or HubSpot), A/B testing tools, and CRM systems is typically required. Leadership, strategic thinking, and strong communication skills are crucial for managing teams and aligning email initiatives with broader business goals. These competencies ensure effective, data-driven campaigns that drive engagement, revenue, and customer retention.
A Director of Email Marketing often faces challenges such as maintaining high deliverability rates, ensuring audience segmentation is effective, and adapting to evolving privacy regulations. Staying current with best practices for inbox placement and constantly testing subject lines and content are key to overcoming these hurdles. Additionally, collaboration with data analysts, creative teams, and compliance experts helps ensure that campaigns are both engaging and compliant, driving measurable results.
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