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Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere.

The Senior Director, Brand Management and Engagement is responsible for developing and executing the brand strategy for Good Neighbor Pharmacy (GNP) and Elevate while overseeing customer engagement and onboarding. Reporting to the NVP, Solution Delivery, Practice Management & Advocacy, this role ensures customers experience the value proposition consistently throughout the customer lifecycle – from prospect and new customer onboarding through long‑term engagement and advocacy. The role serves as a strategic bridge between customer needs, brand promise, and business growth, ensuring every customer interaction strengthens loyalty, adoption, and trust. This leader directly oversees the Director of Consumer Marketing & Brand Management and Sr. Manager of Program Membership, ensuring consumer marketing, brand standards, brand stewardship, and membership onboarding activities for GNP and Elevate are integrated into commercialization plans and measured for impact.

• Brand Strategy and Stewardship

  Lead the development and execution of brand strategy for Good Neighbor Pharmacy and Elevate, ensuring each brand remains trusted, differentiated, and aligned to customer needs, market dynamics, and business priorities. Translate brand strategy into clear positioning, messaging, brand standards, and market-facing narratives that reinforce the value proposition across all customer and consumer touchpoints. Ensure brand governance, stewardship, and standards are consistently applied across commercialization, marketing, onboarding, engagement, and customer-facing communications. Guide the evolution of customer-facing brand value statements and messaging frameworks to clearly communicate program benefits, strengthen market perception, and support growth.

• Customer Engagement, Onboarding, and Lifecycle Experience

  Oversee customer engagement and onboarding strategies to ensure customers experience the brand promise consistently from prospect and new customer onboarding through long‑term engagement and advocacy. Partner with cross-functional teams to design and optimize customer journeys that improve satisfaction, retention, and loyalty across the customer lifecycle. Ensure onboarding and engagement approaches effectively connect solution value, brand promise, and customer outcomes.

• Brand Performance Measurement & Competitive Intelligence

  Establish and manage a framework for tracking brand maturity and performance across relevant customer segments; define and monitor brand health KPIs. Oversee marketplace research and customer insight initiatives to understand customer behaviors, perceptions, market trends, and brand engagement drivers; translate findings into actionable recommendations. Lead a competitive intelligence program that monitors competitor activities and informs brand strategy and positioning decisions.

• Team Leadership and Organizational Alignment

  Provide strategic leadership and direction ensuring priorities, execution, and measurement are aligned. Foster strong collaboration across direct and cross-functional teams to create a unified approach to brand management, customer engagement, and market activation. Build a high-performing team culture focused on strategic thinking, executional excellence, accountability, and continuous improvement.

• Bachelor's degree in business administration, marketing, or a related field, or equivalent experience required.
• Master's degree in business administration, marketing, or a related field, or equivalent experience preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or related roles within healthcare/pharmacy services, retail/franchise environments, or technology-enabled services.
• Demonstrated experience launching and scaling offerings under defined brand architectures, with strong command of positioning, messaging, and integrated communications.
• Proven ability to build and operate brand performance measurement and competitive intelligence programs; strong analytical and storytelling capability.
• Strong people leadership and cross-functional influence skills.
• Complies with all appropriate policies, procedures, safety rules and regulations; performs other related duties as assigned.

Nous offrons une rémunération globale concurrentielle. Notre engagement envers nos associés comprend l’offre de programmes d’avantages sociaux complets, diversifiés et conçus pour répondre aux divers besoins de l’ensemble de nos associés. Grâce à notre présence mondiale et nos diverses unités commerciales, nous avons une approche équilibrée des avantages que nous offerts. De nombreux avantages sociaux sont payés par l’entreprise, tandis que d’autres sont offerts par les cotisations des associés. Les offres d’avantages sociaux spécifiques peuvent varier selon l’emplacement, le poste ou l’unité d’affaires.

$141,600 - 283,250 *This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Échelle salariale .

Affiliated Companies: Affiliated Companies: AmerisourceBergen Services Corporation

Cencora is a leading global pharmaceutical solutions company that is committed to improving the lives of people and animals everywhere. We connect manufacturers, providers, and patients to ensure that anyone can get the therapies they need, where and when they need them. We’re a purpose-driven organization, where all of our team members around the world are united in our responsibility to create healthier futures. We work together every day to help our partners bring their innovations to patients worldwide, creating unparalleled access and impact at the center of health.