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Director Innovation Consumer Goods Jobs (NOW HIRING)

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As of Sep 10, 2026, the average yearly pay for director innovation consumer goods in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

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Infographic showing various Director Innovation Consumer Goods job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.

Director, Innovation Product Marketing

Oakland, CA โ€ข Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago


Job description

About the Company
ย 
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.ย 
ย 
Our deep commitment to clean, cruelty free beautyย at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
ย 
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.ย 
ย 
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.ย 
ย 
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

The Director of Innovation Product Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for e.l.f. brands focusing on driving key segments and building the brand. This role will also be responsible for determining new category opportunities to help drive brand growth, increase market share, and help build the global innovation vision and long-term roadmap to accelerate the brand.

Responsibilities:
ย Leadย productย marketingย andย driveย innovationย pipelineย across categories inclusive of color cosmetics, skin, hair etc.ย Throughย buildingย segmentsย and franchises by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends.
ย Assistย inย theย developmentย ofย 3-yearย innovationย strategyย thatย addresses business and retailerย objectives.
ย Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
ย Lead market analysis to determine success factors in productย categoryย (messaging, visuals, claims) for new and existing products.
ย Infuseย compelling storytellingย to new product launches.
Attend quarterly innovation sessions for strategic calendar planning.
ย Lead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teams.
ย Responsibleย forย executingย newย productย innovationย briefsย withย manager support and in partnership with Product Development team outlining strategies, positioning, target claims,ย key ingredients, SRP, packaging detail, formula detail.
ย Responsibleย forย recommendingย andย settingย pricingย structureย forย new product innovation based on positioning and competitive landscape.
ย Partner with Product Development on ingredients, product formats, breakthrough innovation ideas, review and approval of formula submissions, clinical and consumer testing parameters for product claims.
ย Leadย cost of goodsย management; value analysis; implementation of feasibility approval process.
ย Ensureย COGs efficiencyย to meet overall brand financial objectives; including pricing and SKU management.
ย Partner with Education and help guide deeper education opportunities.
ย Partner with Innovation Upstream manager to inform white space opportunitiesbasedย onย consumerย insightsย andย socialย listeningย data.
ย Designย samplingย strategyย forย newย launchesย andย coreย support,ย collaborating with sales and brand marketing.
ย Responsibleย forย workingย withย Copywriterย toย developย allย productย copy.
ย Workย collaborativelyย withย cross-functionalย teams:ย Creative,ย Sales,ย Brand (Goย To Market team), International Marketing, Planning, Education, Regulatory, Sourcing, Visual Merchandising, Legal, Product Development and R&D to ensure flawless execution for all new launches
ย Partnerย withย Chinaย R&Dย onย newย programย developmentย andย execution.
ย Attendย weeklyย Chinaย callsย toย inform and support product marketing programs.
ย Attend monthly China QA calls to be informed of product challenges.
ย Interfaceย withย qualityย areasย forย improvementย ofย newย andย existingย products.
ย Championย developmentย andย executionย meetingsย forย Innovationย withย key cross functional partners to achieve on time launches.
ย Responsibleย forย preparationย andย facilitation ofย Stageย Gateย meetingsย that involve President and CEO.
ย Manageย andย developย (1)ย directย report.
Requirements:
ย Bachelor'sย degree,ย MBAย orย advancedย degreeย preferred.
ย 10+ย yearsย of work experience inย innovationย productย marketingย (5+ years specific to beauty categories with a deep understanding of ingredients and market dynamics)
ย Provenย consumerย productย marketingย experience,ย havingย ledย entireย product development cycle from concept to market introduction.
ย Demonstratedย abilityย toย thinkย strategicallyย andย toย translateย conceptual initiatives into detailed marketing plans with the support of multiple internal teams.
Strong understanding of beauty category and mass market landscape is desired with expertise of customer-driven marketing strategies.
ย Thrivesย inย fast-pacedย andย ever-changingย environment,ย flexible withย theย abilityย to manage conflicting priorities.
ย Aย provenย andย successfulย people-managementย andย leadershipย trackย record.
ย Aย strategicย thinkerย andย teamย player.
ย Organizedย andย detailย orientedย withย aย strongย abilityย toย manageย multiple projectsย simultaneously.
ย Excellent written, verbal and presentation communication skills.
ย Expertiseย inย PowerPoint,ย Word,ย Excel,ย NPD,ย Nielsenย database.
Willingness for occasional travel (domestic and international).
Willingness to interface with China team and attend weekly evening meetings.
$155,000 - $185,000 a year
The base salary range for this roleย isย listed above.ย 
ย 
Total compensation includes base salary, annual company-based performance bonus, and equity.ย Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
ย 
Compensation components are subject to change at the company's discretion
ย 
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.
ย 
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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