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Director Consumer Insight Jobs (NOW HIRING)

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Grupo Bimbo

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

AEG

Director, Consumer Marketing

Las Vegas, NV · On-site

Director, Consumer Marketing Department: Advertising Reporting Manager: Vice President, Marketing ... Analyze campaign performance, consumer insights, and marketing analytics to optimize strategies and ...

Newell Brands

... insight synthesis and reporting, or AI-simulated consumer testing and synthetic audiences ... direct reports and peers. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company ...

SimpliSafe

Sr. Director, Consumer Insights

Boston, MA · On-site

Overview SimpliSafe is seeking a Senior Director of Insights to lead research across SimpliSafe. This leader will be responsible for managing a best-in-class insights organization that deeply ...

New

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

... brand insight needs. * Bachelor's degree in related field (i.e. Research, Data Analytics ... Some direct or indirect experience managing individuals or teams preferred * Experience working ...

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Director Consumer Insight information

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$122.2K

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How much do director consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for director consumer insight in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Consumer Insight vs Consumer Insights Manager?

AspectDirector Consumer InsightConsumer Insights Manager
ResponsibilitiesOversees overall consumer research strategies, guides teams, and influences company-wide decisions.Executes research projects, analyzes consumer data, and reports findings to support marketing strategies.
Experience & CredentialsTypically requires 8+ years in market research, with leadership experience and advanced degrees.Usually requires 3-5 years of research experience, with a bachelor's or master's degree in marketing or related fields.
Work EnvironmentStrategic, cross-departmental, often in corporate or agency settings.Operational, project-focused, often within marketing or research teams.

The main difference lies in scope and seniority: the Director Consumer Insight leads research strategies and teams, while the Consumer Insights Manager focuses on executing research projects and analyzing data. Both roles require strong analytical skills and industry knowledge, but the director position involves higher-level planning and decision-making.

What cities are hiring for Director Consumer Insight jobs?

Cities with the most Director Consumer Insight job openings:

What are the most commonly searched types of Consumer Insight jobs?

The most popular types of Consumer Insight jobs are:

What are popular job titles related to Director Consumer Insight jobs?

For Director Consumer Insight jobs, the most frequently searched job titles are:

Infographic showing various Director Consumer Insight job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.

Consumer Insights Manager

Irving, TX • On-site

Bimbo Bakeries USA
Food and Drink Manufacturing • 10K+ employees
Learn more about Bimbo Bakeries USAexternal

$94K - $122K/yr

Full-time

Retirement, PTO

Posted 16 days ago

Bimbo Bakeries USA rating

6.0

Company rating: 6.0 out of 10

Based on 128 frontline employees who took The Breakroom Quiz

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
#LI-BB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $94,300 - $122,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
At BBU, the consumer insights group seeks people who endeavor to create a Competitive Advantage through Insights.
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights that drive brand growth and business performance.
This role is responsible for designing, managing, and synthesizing qualitative and quantitative research to identify opportunities, assess business challenges, and inform decision-making. Provide coaching, guidance, and project leadership to less experienced team members and agency partners, while contributing to the development of Consumer Insights best practices and capabilities.
Working closely with internal stakeholders and external research partners, this individual will champion the voice of the consumer and translate data into compelling stories and recommendations. The ideal candidate is equally comfortable managing research projects, analyzing multiple data sources, and communicating insights in a clear and impactful way.
Key Responsibilities:
  • Demonstrated ability to uncover consumer insights that influence business decisions and drive growth.
  • Strong understanding of qualitative and quantitative research methodologies and their application to real business challenges.
  • Ability to translate complex data into clear, actionable recommendations for business partners.
  • Experience managing consumer learning agendas across brands, innovation initiatives, or business challenges.
  • Strong project management skills with the ability to manage multiple priorities and stakeholder needs.
  • Proven ability to build productive relationships and influence cross-functional partners without direct authority.
  • Curious, proactive mindset with a passion for understanding consumers and identifying growth opportunities.
  • Excellent communication, storytelling, and presentation skills.

Principal Accountabilities:
  • Lead consumer research initiatives that support brand, innovation, and commercial decision-making.
  • Develop and execute research plans using qualitative, quantitative, syndicated, and internal data sources.
  • Analyze and synthesize research findings into actionable business recommendations.
  • Partner with Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs and develop solutions.
  • Manage external research vendors, agencies, and study execution from design through reporting.
  • Support development of consumer learning agendas for assigned brands and categories.
  • Deliver clear and compelling presentations that bring consumer insights to life and influence action.
  • Leverage syndicated, marketplace, shopper, and consumer data to identify trends, opportunities, and risks.
  • Contribute to the development of best practices, tools, and approaches that strengthen the Consumer Insights function.
  • Serve as an advocate for the consumer in key business discussions and decision-making processes.

Behavioral Competencies:
  • Ability to achieve specific objectives/outcomes and set/meet key initiatives
  • Ability to collaborate with internal co-workers to fulfill deliverables/commitments
  • Manage multiple projects simultaneously
  • Self-Starter / Work in a proactive and aggressive manner (Empowered to Make Decisions)

Education and Work History:
  • Bachelor's degree required; Master's degree preferred in Marketing, Consumer Insights, Psychology, Sociology, Anthropology, Business, Statistics, or related field.
  • 5-8 years of experience in Consumer Insights, Market Research, Analytics, or a related discipline.
  • Experience leading both qualitative and quantitative research projects from design through implementation.
  • Demonstrated ability to integrate multiple data sources into meaningful business insights.
  • Demonstrated analytical skills with the ability to generate business insights from diverse data sources
  • Strong analytical and critical thinking skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to influence stakeholders across functions and levels of the organization.
  • Proficiency in PowerPoint, Excel, and data visualization/reporting tools.
  • Domestic travel: 10-20%
  • Ability to be in-office five days a week

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

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