Behind Bloom
When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love.Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.
Flavor Focused
All our supplements come in delicious flavors you can't find anywhere else, so you can enjoy every scoop and stick to your wellness routine with ease.
Function First
Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.*
Female Forward
With a female founder and female-led team, our mission is to make approachable, delicious, and effective supplements so every woman can bloom into their best self.
Who You Are:
What You're Good At:
Director of Product
Bloom Nutrition
IG @Bloomsupps @Marillewellyn
TikTok @Bloomnu
Bloomnu.comAbout Bloom
Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the U.S. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.Recognized for our innovation and growth, we're proud recipients of several awards:
🏆 Forbes 30 Under 30 (2023)
🏆 Target Partner of the Year (2023)
🏆 LinkedIn's Top Start-Ups (2023 & 2024)
🏆 EY Entrepreneurs of the Year (2024)
🏆 Inc. 5000 Company (2024 & 2025)
🏆 NewBeauty 100 Wellness Awards (2024)Reports To: SVP of Brand
Location: Austin, TX (Mon-Thurs onsite)
Position OverviewWe are seeking a strategic and consumer-obsessed Director of Product to lead the creation of bold, craveable beverages - flavors and products - from concept to rollout. This role sits at the intersection of consumer insights, product storytelling, and brand strategy, ensuring every product delivers both exceptional taste and strong consumer relevance.
The ideal candidate has a strong understanding of consumer trends, market opportunities, and product development. This role will partner cross-functionally to create products and flavors that resonate with consumers and fuel business growth.
Key Responsibilities
Identify emerging flavor trends, ingredient innovations, and whitespace opportunities
Translate consumer insights, retailer needs, and business objectives into compelling product concepts
Create and maintain a multi-year innovation & flavor roadmap aligned with company goals
Develop detailed product briefs that capture flavor direction, consumer target, positioning, and key product attributes to align internal teams and external partners
Partner with R&D team and flavor houses to develop differentiated flavor profiles and manage timelines
Guide flavor exploration, evaluation, and optimization through structured tasting sessions and consumer feedback
Support formulation refinements and product optimization
Ensure product concepts, messaging, and design elements effectively communicate consumer benefits and brand values
Own product development timelines and key milestones, ensuring cross-functional teams - including creative, project management, stay on track from concept approval through final art files
Partner with the creative and project management teams to ensure all packaging assets and can art files are completed accurately and on time
Drive alignment across stakeholders throughout the product development lifecycle
Qualifications
8+ years of experience in beverage innovation, product development, brand innovation, or related CPG categories
Demonstrated success developing and launching beverage products from concept to market
Strong understanding of flavor development, formulation processes, and beverage industry trends
Experience working directly with flavor houses, ingredient suppliers, and external development partners
Deep expertise in consumer insights, trend analysis, and innovation strategy
Proven ability to collaborate cross-functionally across marketing, creative, commercial, and technical teams
Excellent communication, presentation, and stakeholder management skills
Strong analytical thinking combined with creative problem-solving capabilities
Bachelor's degree in related field
Benefits:
Fun and inclusive work environment with a super collaborative team
Access to Company Insurance (Health, Dental, Vision)
Company-wide events
401(k) plan that the company matches because your future should bloom as well
Generous PTO because work-life balance is important
A brand new company laptop (yes, it's Apple)
Access to all the Bloom supplements and swag so you can bloom into your best self!
Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.
What You Contribute: