Director Aventa Jobs (NOW HIRING)

Role Profile

Responsible for the execution of strategy for market-facing initiatives that strengthen Aventa’s sustainability value proposition to drive and sustain growth across Aventa’s market segments. 

Serves as an expert on Aventa’s sustainability claims and policy implications on Aventa and coaches business leaders on related topics.  

Manage sustainability initiative projects through completion and/or serve as Marketing/Sustainability subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders required to successfully execute initiatives in the external market.    

Working with the appropriate cross functional team, the SML is responsible for maximizing connecting Aventa’s sustainability value proposition.

This role will generally NOT include direct lobbying, unless properly credentialed to do so or otherwise supported by Government Affairs 

Responsibilities

• Develop robust sustainability marketing strategies to engage broad set of stakeholders with a clear understanding of the broader eco-system related to compostability, biodegradability and the bioeconomy   

• Work with Aventa Marketing Director to set sustainability strategy, develop the plans for execution (either individually or in partnership), executing the plan (either directly or indirectly), and monitoring its effectiveness  

• Establish and tracks metrics to ensure post execution efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed  

• Align internal resources on the strategic plans and document progress towards those goals   

• Lead cross- functional segment teams that are accountable for executing all initiatives within the Sustainability Marketing strategy 

• Identify critical certifications needed to provide credibility behind Aventa sustainability value proposition – and work with Technology to maintain compliance 

• Effectively communicate the strategy and progress to internal stakeholders at a variety of levels including C-level 

Qualifications

• Bachelor’s degree in marketing, business, sustainability, environmental science, public policy, engineering, chemistry, communications, or a related field, with progressive experience in sustainability marketing, market development, product marketing, business strategy, public policy, or a related commercial discipline.

• Demonstrated knowledge of sustainability topics relevant to Aventa, including compostability, biodegradability, circularity, bio-based materials, life-cycle thinking, and the bioeconomy; experience in specialty chemicals, cellulose-based materials, packaging, or related markets is preferred.

• Proven ability to translate sustainability, policy, customer, market, and competitive insights into actionable growth strategies, compelling value propositions, market segmentation, innovation opportunities, pricing support, and measurable commercial outcomes.

• Demonstrated success leading cross-functional initiatives from strategy through execution, including collaboration with Marketing, Sales, Technology, Product Stewardship, Legal, Compliance, Sustainability, Government Affairs, and Advocacy teams.

• Strong communication, stakeholder-management, project-leadership, and coaching skills, with the ability to explain complex sustainability concepts, support credible claims and certifications, influence without direct authority, and communicate effectively with senior executives and external stakeholders.

Enable Aventa’s Marketing, Sales, and Technology Teams to achieve objectives through Sustainability 

• Creates understanding of sustainability value of Eastman offerings vs. alternatives with Marketing, Product, and Technology teams 

• Develop plans and materials as well as provide coaching to Sales and other supporting functions for effectively communicating a compelling sustainability value proposition   

• Ensure that all team members are aligned on sustainability messaging and have the necessary knowledge and skills to execute the sustainability strategy  

• Leverages market, policy, and customer insights to identify market segment

• Work with the Marketing team to support their creation of compelling offers (including pricing strategy) and value propositions for Aventa’s market segments     

• Based upon market/segment sustainability trends and customer insights, work with Marketing team to identify innovation and growth opportunities to bring new, differentiated offers (products and services) to the targeted market segments  

• Coordinates with internal product stewardship, legal, and compliance teams to ensure compliance with applicable external and internal regulations, procedures, and guidelines  

• Lead / coach a team of direct reports, as needed    

Support Internal & External Sustainability Thought Leadership  

• Ensures that sustainability & policy fact base is continuously refreshed and deepened from a variety of sources, and that appropriate insight is drawn to inform Marketing Strategy 

• Interfaces and maintains relationships with key stakeholders and leverage points through the value chain to identify potential sustainability-related product and application opportunities and shares those with the segment teams 

• Work with marketing team to identify strategic events that Aventa should attend to provide sustainability/compostability thought leadership 

• Participate and represent EMN/Aventa at key forums where needed