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Direct Primary Care Jobs in Wisconsin (NOW HIRING)

Solstice Health

WI

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking a Family Medicine Physician who is ready to ...

Solstice Health

Family Medicine Physician

Waukesha, WI · On-site

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking a Family Medicine Physician who is ready to ...

Solstice Health

Family Medicine Physician

Oconomowoc, WI · On-site

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking a Family Medicine Physician who is ready to ...

Solstice Health

WI

$110K - $139K/yr

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking an experienced Family Practice Nurse ...

Solstice Health

Family Nurse Practitioner (FNP)

Milwaukee, WI · On-site

$108K - $137K/yr

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking an experienced Family Practice Nurse ...

Solstice Health

WI

$108K - $137K/yr

About Us Solstice Health is a leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care (DSC) corporation in Wisconsin. We are seeking an experienced Family Practice Nurse ...

Solstice Health

Clinic Nurse

Brookfield, WI · On-site

About Us Solstice Health, Wisconsin's leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care provider, is redefining healthcare by eliminating insurance-related bureaucracy ...

Solstice Health

Clinic Nurse

Oconomowoc, WI · On-site

About Us Solstice Health, Wisconsin's leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care provider, is redefining healthcare by eliminating insurance-related bureaucracy ...

Solstice Health

Clinic Nurse

Oconomowoc, WI

About Us Solstice Health, Wisconsin's leading non-insurance-based Direct Primary Care (DPC) and Direct Surgical Care provider, is redefining healthcare by eliminating insurance-related bureaucracy ...

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All JobsDirect Primary Care JobsDirect Primary Care Jobs in Wisconsin

Direct Primary Care information

See Wisconsin salary details

$10

$16

$23

How much do direct primary care jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for direct primary care in Wisconsin is $16.93, according to ZipRecruiter salary data. Most workers in this role earn between $15.05 and $17.93 per hour, depending on experience, location, and employer.

What is direct primary care?

Direct Primary Care (DPC) is a healthcare model where patients pay their primary care providers a flat monthly or annual fee directly, instead of using traditional health insurance for routine services. This arrangement typically covers most primary care services, including check-ups, preventive care, and basic lab work, without additional co-pays or hidden costs. DPC aims to improve patient access to care, foster stronger doctor-patient relationships, and reduce administrative burdens for physicians. Patients often benefit from longer appointments, more personalized care, and easier access to their doctors through phone or email. However, DPC does not usually replace the need for insurance to cover specialist care, hospitalizations, or emergency services.

What are the key skills and qualifications needed to thrive as a direct primary care physician?

To thrive as a Direct Primary Care (DPC) physician, you need a medical degree, board certification in family or internal medicine, and strong clinical diagnostic skills. Familiarity with electronic health records (EHRs), telemedicine platforms, and practice management systems is typically required. Excellent communication, empathy, and an entrepreneurial mindset help build lasting patient relationships and manage a patient-focused business. These skills ensure high-quality, accessible care while supporting the unique, patient-centered model of the DPC practice.

What are some of the unique challenges faced by physicians working in direct primary care practices?

Physicians in Direct Primary Care often face the challenge of building and maintaining a patient panel, as practice growth relies heavily on word-of-mouth and community engagement rather than traditional insurance referrals. Additionally, DPC doctors must handle a broad range of administrative and business responsibilities, from marketing the practice to managing memberships and billing directly. However, they typically benefit from more time with patients and less insurance paperwork, allowing for deeper patient relationships and personalized care. Collaboration with external specialists and hospitals is still essential, requiring strong communication skills to coordinate patient care outside the DPC model.

What is the difference between Direct Primary Care vs Family Physician?

AspectDirect Primary CareFamily Physician
CredentialsMedical degree, state medical license, often no additional certification requiredMedical degree, state medical license, board certification in family medicine
Work EnvironmentPrivate clinics, concierge practices, direct patient relationshipsHospitals, clinics, private practices, broader patient population
Employer & Industry UsageIndependent practices, direct-to-patient modelHospitals, healthcare systems, private practices
Comparison Search IntentUnderstanding alternative primary care modelsTraditional primary care roles

Direct Primary Care providers focus on personalized, membership-based healthcare without insurance billing, often working in private clinics. Family Physicians are licensed medical doctors providing comprehensive care, typically within hospitals or clinics, and may work in traditional or concierge settings. While both roles involve primary care, DPC emphasizes direct patient relationships and subscription models, whereas Family Physicians follow broader medical protocols within the healthcare system.

What are popular job titles related to Direct Primary Care jobs in Wisconsin?

For Direct Primary Care jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Direct Primary Care jobs in Wisconsin look for?

The top searched job categories for Direct Primary Care jobs in Wisconsin are:

Direct Primary Care jobs near you
Infographic showing various Direct Primary Care job openings in Wisconsin as of August 2026, with employment types broken down into 2% As Needed, 71% Full Time, 20% Part Time, and 7% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $35,213 per year, or $16.9 per hour.

Direct Primary Care Physician - Madison, WI

Madison, WI

Kerix
See more jobs at Kerixexternal

$300K/yr

Other

Medical, Dental, Retirement, PTO

Posted 26 days ago

Job description

Get Your Passion for Medicine Back

Advocate MD is a physician-led Direct Primary Care (DPC) practice growing from eight doctors to ten across our five Madison-area clinics. We're looking for two Family Medicine physicians who want to practice real, relationship-based medicine - without the administrative grind of a large health system or the business burden of running your own solo practice.

If you're tired of 15-minute visits, endless charting, and fighting insurance companies for prior authorizations, this is the antidote.

What Makes This Different
  • Hour-long patient visits. Time to actually listen, diagnose, treat, and build real relationships.
  • Small panels, real care. You'll see roughly 6–7 patients per day - a fraction of the typical primary care volume.
  • Room to do procedures. Enough time in each visit to manage more of your patients' care yourself.
  • No insurance hassles. Direct Primary Care means no billing headaches, no prior-auth battles, and none of the administrative barriers that pull you away from medicine.
  • Physician-owned, physician-run. Enjoy the autonomy and lifestyle of DPC without the burden of owning and operating your own practice.
  • A true team. Join a collegial group of eight (soon to be ten) physicians across a well-established, five-clinic practice.
Schedule & Path to Full Panel
  • Full-time: 3.5–4 days per week
  • Initial Panel: 225-250 patients, with ramp up at your speed
  • Full panel: 500–700 patients (panel size is your choice), at which point compensation reaches up to $300,000/year, scaled to panel size.
Compensation & Benefits
  • Base salary from $225,000/year at 225 patients, with guaranteed pay during panel-building
  • 401(k) with employer matching
  • Health insurance
  • Dental insurance
  • Paid time off
  • Outstanding work-life balance
About Advocate MD

Advocate MD is a physician-led Direct Primary Care practice with locations in East Madison, Middleton, Fitchburg, Sun Prairie and Janesville, Wisconsin. Our model is built around the idea that medicine works best when physicians have the time and autonomy to truly know their patients - without the red tape of traditional fee-for-service care or the overhead and burden of running an independent practice.

Ready to Practice Medicine the Way You Trained For?

We'd love to meet you and talk about what practicing DPC medicine with Advocate MD looks like. Reach out today to learn more about joining our growing team.

Apply