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Direct Marketing Jobs in Tennessee (NOW HIRING)

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

Marketing Strategy, Advertising & Direct Marketing * Partner with the VP of Marketing to shape the department's marketing vision and omni-channel strategy including advertising, fan marketing ...

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

In This Role You Will Marketing Strategy, Advertising & Direct Marketing * Partner with the VP of Marketing to shape the department's marketing vision and omni-channel strategy including advertising ...

Memphis Grizzlies

Director, Marketing

Memphis, TN · On-site

$120 - $190/hr

In This Role You Will Marketing Strategy, Advertising & Direct Marketing * Partner with the VP of Marketing to shape the department's marketing vision and omni-channel strategy including advertising ...

1 Hotels

Director, Marketing

Nashville, TN · On-site

$120 - $180/hr

We're currently seeking a forward-looking Director of Marketing to join our team. Main duties include to plan key initiatives, develop product ideas, analyze market trends, oversee customer-facing ...

1 Hotels Group

Director, Marketing

Nashville, TN · On-site

$120 - $180/hr

We're currently seeking a forward-looking Director of Marketing to join our team. Main duties include to plan key initiatives, develop product ideas, analyze market trends, oversee customer-facing ...

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Direct Marketing information

See Tennessee salary details

$10K

$42.9K

$60.4K

How much do direct marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for direct marketing in Tennessee is $42,859.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,900.00 and $45,400.00 per year, depending on experience, location, and employer.

What is direct marketing?

Direct marketing is a type of advertising that allows businesses to communicate directly with potential customers through channels such as email, mail, telemarketing, or text messages. It aims to generate a response or encourage a specific action, such as making a purchase or signing up for a service. Unlike mass marketing, direct marketing targets specific individuals or groups, making it a more personalized and measurable form of marketing.

What are the key skills and qualifications needed to thrive as a direct marketing specialist?

To excel in Direct Marketing, you need strong analytical skills, creativity, and a background in marketing or communications, often supported by a relevant degree or certification. Familiarity with CRM systems, email marketing platforms, and data analysis tools like Google Analytics is typically required. Excellent written communication, attention to detail, and the ability to adapt messaging to different audiences are vital soft skills. These competencies ensure campaigns are targeted, measurable, and effective in driving customer engagement and sales.

What are some common challenges faced in a direct marketing role, and how can they be addressed?

One common challenge in Direct Marketing is effectively reaching and engaging the target audience without being perceived as intrusive or irrelevant. To overcome this, professionals often use data-driven strategies to segment audiences and personalize messaging. Another challenge is measuring campaign effectiveness, which can be addressed by setting clear KPIs and utilizing analytics tools to track response rates and conversions. Collaboration with creative, sales, and data teams is also key to refining campaigns and ensuring alignment with broader marketing goals.

What is the difference between Direct Marketing vs Telemarketer?

AspectDirect MarketingTelemarketer
Primary FocusPromoting products/services directly to consumers through various channelsMaking outbound calls to potential customers to promote products/services
Work EnvironmentMarketing campaigns, digital platforms, direct mailCall centers, outbound calling environments
Required SkillsMarketing knowledge, communication, data analysisCommunication skills, persuasion, patience
Common CertificationsMarketing certifications, digital advertisingNone specific, sales or telemarketing training

While both roles involve communication with potential customers, direct marketing focuses on creating and executing marketing campaigns across multiple channels, whereas telemarketers primarily engage in outbound calling to generate leads or sales. Understanding these differences helps job seekers identify the right career path in the marketing and sales industry.

How much does direct marketing pay?

The average salary for a direct marketing professional varies by experience and location but typically ranges from $45,000 to $70,000 annually. Entry-level roles may start around $35,000, while experienced specialists or managers can earn over $80,000. Compensation often includes performance bonuses and commissions based on campaign success.

What does direct marketing do?

Direct marketing involves a job role focused on promoting products or services directly to consumers through channels such as email, mail, telemarketing, or digital advertising. It requires skills in communication, data analysis, and campaign management to target specific audiences and measure effectiveness.

What skills are needed for direct marketing?

Direct marketing professionals need strong communication and interpersonal skills to effectively engage target audiences. They should have knowledge of marketing strategies, data analysis, and familiarity with tools like customer relationship management (CRM) software. Creativity, organization, and the ability to analyze campaign performance are also important for success in this role.

What are the most commonly searched types of Direct Marketing jobs in Tennessee?

The most popular types of Direct Marketing jobs in Tennessee are:

What are popular job titles related to Direct Marketing jobs in Tennessee?

For Direct Marketing jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Direct Marketing jobs in Tennessee look for?

The top searched job categories for Direct Marketing jobs in Tennessee are:

Direct Marketing jobs near you
Infographic showing various Direct Marketing job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 11% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $42,859 per year, or $20.6 per hour.

Direct Marketing Coordinator

Covenant Logistics

Chattanooga, TN • On-site

$19.23 - $29.87/hr

Full-time

Posted 26 days ago

Covenant Logistics rating

6.7

Company rating: 6.7 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

256th of 366 rated logistics

Job description

The Direct Marketing Coordinator performs a critical role in growing the Company's fleet of safe, service-oriented, driving professionals. The role will proactively devise multiple avenues to reach potential drivers for available driving positions in accordance with company guidelines, DOT regulations, and Federal and State employment laws.
Responsibilities
  • Creates digital marketing campaigns for prospective drivers.
  • Builds and creates content for prospective drivers.
  • Implements marketing strategies to promote Covenant Transport, Landair Transport, Lew Thompson & Son and AAT Transport to prospective drivers.
  • Content development and execution of advertising campaigns for prospective drivers.
  • Develop, execute, and measure lead generation from multiple sources (i.e. email, direct mail, advertising campaigns, etc.)
  • Monitor and reviews campaign progress and provides feedback on areas of improvement.
  • Coordinate internal marketing to driving fleet (i.e. Cleanest Cab, Haul of Fame, Drivers of the Month videos, etc.)

Knowledge, Skills, and Abilities
  • Ability to perform in a fast-paced environment with rapidly changing priorities and competing deadlines
  • Organized and effective under pressure
  • Strong written and verbal communication with the ability to provide valuable and timely customer service to candidates, hiring managers and senior level management
  • Proficient with Microsoft Office, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects
  • Ability and willingness to learn new computer software and systems
  • Knowledge of graphic design

Education/Experience
  • High School diploma or GED required; Bachelor's degree in Marketing, communications, or similar field preferred
  • Marketing experience is preferred

Competitive Compensation
We believe in rewarding excellence. Our compensation approach balances market-based salary ranges with individual performance, experience, and tenure ensuring your pay is fair, competitive, and aligned with your growth. The posted range reflects the full pay band for the position. The expected pay range below represents where most candidates are hired, based on experience, skills, and internal equity. Candidates with more extensive or highly relevant experience may be considered toward the higher end of the overall pay band.
  • Expected Pay Range: $19.23-$21.75
  • Full Pay Range: $19.23-$29.90
  • Pay Grade: 6

Covenant Logistics is an Equal Opportunity Employer
Disability/Veteran
VEVRAA Federal Contractor

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