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Direct Marketing Jobs in Ohio (NOW HIRING)

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Direct Marketing information

See Ohio salary details

$10.5K

$44.9K

$63.2K

How much do direct marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for direct marketing in Ohio is $44,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,800.00 and $47,500.00 per year, depending on experience, location, and employer.

What is direct marketing?

Direct marketing is a type of advertising that allows businesses to communicate directly with potential customers through channels such as email, mail, telemarketing, or text messages. It aims to generate a response or encourage a specific action, such as making a purchase or signing up for a service. Unlike mass marketing, direct marketing targets specific individuals or groups, making it a more personalized and measurable form of marketing.

What are the key skills and qualifications needed to thrive as a direct marketing specialist?

To excel in Direct Marketing, you need strong analytical skills, creativity, and a background in marketing or communications, often supported by a relevant degree or certification. Familiarity with CRM systems, email marketing platforms, and data analysis tools like Google Analytics is typically required. Excellent written communication, attention to detail, and the ability to adapt messaging to different audiences are vital soft skills. These competencies ensure campaigns are targeted, measurable, and effective in driving customer engagement and sales.

What are some common challenges faced in a direct marketing role, and how can they be addressed?

One common challenge in Direct Marketing is effectively reaching and engaging the target audience without being perceived as intrusive or irrelevant. To overcome this, professionals often use data-driven strategies to segment audiences and personalize messaging. Another challenge is measuring campaign effectiveness, which can be addressed by setting clear KPIs and utilizing analytics tools to track response rates and conversions. Collaboration with creative, sales, and data teams is also key to refining campaigns and ensuring alignment with broader marketing goals.

What is the difference between Direct Marketing vs Telemarketer?

AspectDirect MarketingTelemarketer
Primary FocusPromoting products/services directly to consumers through various channelsMaking outbound calls to potential customers to promote products/services
Work EnvironmentMarketing campaigns, digital platforms, direct mailCall centers, outbound calling environments
Required SkillsMarketing knowledge, communication, data analysisCommunication skills, persuasion, patience
Common CertificationsMarketing certifications, digital advertisingNone specific, sales or telemarketing training

While both roles involve communication with potential customers, direct marketing focuses on creating and executing marketing campaigns across multiple channels, whereas telemarketers primarily engage in outbound calling to generate leads or sales. Understanding these differences helps job seekers identify the right career path in the marketing and sales industry.

How much does direct marketing pay?

The average salary for a direct marketing professional varies by experience and location but typically ranges from $45,000 to $70,000 annually. Entry-level roles may start around $35,000, while experienced specialists or managers can earn over $80,000. Compensation often includes performance bonuses and commissions based on campaign success.

What does direct marketing do?

Direct marketing involves a job role focused on promoting products or services directly to consumers through channels such as email, mail, telemarketing, or digital advertising. It requires skills in communication, data analysis, and campaign management to target specific audiences and measure effectiveness.

What skills are needed for direct marketing?

Direct marketing professionals need strong communication and interpersonal skills to effectively engage target audiences. They should have knowledge of marketing strategies, data analysis, and familiarity with tools like customer relationship management (CRM) software. Creativity, organization, and the ability to analyze campaign performance are also important for success in this role.

What are the most commonly searched types of Direct Marketing jobs in Ohio?

The most popular types of Direct Marketing jobs in Ohio are:

What are popular job titles related to Direct Marketing jobs in Ohio?

For Direct Marketing jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Direct Marketing jobs in Ohio look for?

The top searched job categories for Direct Marketing jobs in Ohio are:

Direct Marketing jobs near you
Infographic showing various Direct Marketing job openings in Ohio as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 11% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $44,894 per year, or $21.6 per hour.

Direct Marketing - Management Opportunities

Akron, OH

Lamont & Scott Marketing Group
11 - 50 employees
Learn more about Lamont & Scott Marketing Groupexternal

Full-time

Re-posted 17 days ago

Job description

Company Description

We are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using their own internal marketing or sales force; they outsource to us and actually hire us to do it for them. They provide the different promotions and services and we are responsible for representing them in local markets.


Job Description

Lamont & Scott Marketing is a firm that specializes in marketing and sales for some of the most exciting and well-known companies today. Creating personal relationships is the foundation of our firm. We uphold long-standing relations with our clientele not because we are the biggest, but because we strive to be the best. Using our direct marketing methods, we have continuously achieved dramatic results for clients both large and small from many different industries. 

The ideal candidates will possess an amazing work ethic and an unbelievably positive business attitude. We've created a working atmosphere that has not only proven effective, but energetic and fun, so you must be too! A big part of L & S Marketing Group's success is based on a foundation of every day being different while having unlimited opportunities - every team member contributes to the expansion of the company. 

Entry level representatives will be trained in the following areas: 

  • Promotional Sales and Marketing 
  • Customer Service 
  • Public Relations 
  • Account Coordination 
  • Campaign Management 
  • Client Relations 
  • Management Training 

We do not participate in any door to door, business to business, telemarketing, or cold calling!

Qualifications
  • Excellent communication skills 
  • Leadership experience 
  • Ability to work in a high energy environment 
  • Ambition, strong work ethic, and open to new ideas 
  • Representatives should be comfortable with in-person sales with customers. 
  • Be a self-starter with problem solving skills 
  • Be a career oriented individual searching unlimited opportunities 
Additional Information

Our compensation includes guaranteed weekly base pay, commission structure, and opportunities for bonuses.  We value our cohesive team environment that promotes professional and personal growth. 

Submit resume to apply! 

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