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Direct Marketing Manager Jobs in Alabama (NOW HIRING)

UAB NOVA RENT

MARKETING MANAGER (2)

Birmingham, AL · On-site

$55K - $80K/yr

... direct marketing, telemarketing, product/service promotions, and public relations) and market ... Manages ongoing marketing activities associated with access and information management to maintain ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

Working with the Director of Marketing, this role contributes to multi-brand strategy, annual ... The Marketing Manager ensures campaigns support collection growth, retail traffic, market expansion ...

PHFIE Solutions LLC

Marketing Coordinator

Tuscaloosa, AL · On-site

$35K - $48K/yr

Management of marketing and communications efforts both inside and outside the office; Ensure ... Direct marketing initiatives and exposure for the office under the guidance of the COO * Be up-to ...

Vaco LLC

Marketing Manager (On-site)

Birmingham, AL · On-site

$70K - $85K/yr

Marketing Manager (On-site) Location: Birmingham, AL Salary: $70,000-$85,000 Reports To: President ... direct impact on the company's growth and brand. Why Join Us? Opportunity to build and own the ...

New

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

Birmingham

Contact Center Manager

Birmingham, AL · On-site

Cultivating direct marketing programs, lead generation channels, and sales strategies aimed at achieving sales goals; * Working with Direct Response Marketing Manager to ensure sales campaigns are ...

Birmingham

Contact Center Manager

Birmingham, AL

Cultivating direct marketing programs, lead generation channels, and sales strategies aimed at achieving sales goals; * Working with Direct Response Marketing Manager to ensure sales campaigns are ...

AMETEK, Inc.

Director, Marketing

Huntsville, AL · On-site

$150 - $170/hr

As the Director of Marketing, you will have a strategic global leadership role responsible for ... Manage and lead a team of global marketing professionals, fostering a collaborative and innovative ...

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All JobsDirect Marketing JobsDirect Marketing Manager JobsDirect Marketing Manager Jobs in Alabama

Direct Marketing Manager information

See Alabama salary details

$34.4K

$53.4K

$89.7K

How much do direct marketing manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for direct marketing manager in Alabama is $53,447.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,700.00 and $61,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Alabama?

The most popular types of Direct Marketing jobs in Alabama are:

What are popular job titles related to Direct Marketing Manager jobs in Alabama?

For Direct Marketing Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in Alabama look for?

The top searched job categories for Direct Marketing Manager jobs in Alabama are:

What cities in Alabama are hiring for Direct Marketing Manager jobs?

Cities in Alabama with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in Alabama as of August 2026, with employment types broken down into 84% Full Time, 12% Part Time, and 4% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $53,447 per year, or $25.7 per hour.

Marketing Manager, Direct Marketing Products

Strong Automotive

Birmingham, AL • On-site

Full-time

Re-posted 8 days ago

Job description

Strong Automotive is looking for a Manager to lead the execution and growth of our direct mail, email, eBlast, and eCampaign products.

This role is responsible for making sure campaigns are set up correctly, managed accurately, and completed on time. Just as importantly, this person will work closely with internal stakeholders across Account Team, Graphics, Data, Strong Direct, and Email Marketing to improve adoption, strengthen execution, and grow revenue from these products within our existing client base.

The right person is organized, detail-oriented, process-minded, and comfortable managing a high volume of campaign work. They must be able to run the day-to-day machine while also influencing others, identifying opportunities, improving workflows, and helping internal teams understand how to use these products effectively with clients.

Success in this role will be measured by consistent, accurate campaign execution and by the ability to help grow revenue tied to direct mail, email, eBlast, and eCampaign products.

What You’ll Do

  • Oversee daily workflow for direct mail, email, eBlast, and eCampaign jobs.
  • Make sure campaign details, timing, budgets, quantities, targeting, and related job information are entered accurately.
  • Coordinate handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing.
  • Engage internal stakeholders to increase understanding, adoption, and effective use of these products.
  • Partner with Account Team members to identify opportunities to grow existing client revenue through direct contact products.
  • Monitor job statuses and deadlines to keep campaigns on track.
  • Support quality control across setup, proofing, data readiness, deployment, and completion.
  • Identify bottlenecks, recurring errors, missed opportunities, and training needs.
  • Improve SOPs, checklists, and process documentation.
  • Train and support internal teams on direct contact product workflows and product positioning.
  • Serve as an escalation point when campaign issues need to be resolved.
  • Help build more consistent, scalable processes that support both execution quality and revenue growth.
  • Experience in marketing operations, campaign management, production, direct mail, email marketing, account services, or a similar role.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects and deadlines at once.
  • Strong communication and follow-through.
  • Comfort working in project management or workflow systems.
  • Ability to work cross-functionally with creative, data, account service, and production teams.
  • Process improvement mindset.
  • Automotive marketing experience is a plus.
  • This is an in-office position with hands on leadership responsibilities.

Apply