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Direct Mail Service Jobs in Florida (NOW HIRING)

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Direct Mail Manager

Stuart, FL · On-site

$40K - $55K/yr

Direct Mail Marketing Manager OX Floors - Concrete Coatings Position Summary OX Floors is seeking a ... Experience in home improvement, construction, flooring, roofing, remodeling, or other home-service ...

Company Description Wilen Direct is a premier direct mail manufacturing facility that enables ... Four-color variable inkjet experience, a plus. * 7+ years' mailing services experience including ...

Company Description Wilen Direct is a premier direct mail manufacturing facility that enables ... Four-color variable inkjet experience, a plus. * 7+ years' mailing services experience including ...

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... speed direct mail/inkjet systems--we want to hear from you! Why Join the Interprint Team? * Streamlined Workflow: Our front-end mail services department handles all mailing list preparation and ...

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Postal Coordinator

Deerfield Beach, FL · On-site

$17 - $21.75/hr

Wilen is driven by industry-leading agency services and cutting-edge direct mail production. We provide strategic direct marketing solutions for national brands, leveraging innovative variable data ...

Postal Coordinator

Deerfield Beach, FL · On-site

$16.75 - $21.50/hr

Wilen is driven by industry-leading agency services and cutting-edge direct mail production. We provide strategic direct marketing solutions for national brands, leveraging innovative variable data ...

.Net Developer

Deerfield Beach, FL

$46.75 - $61.75/hr

Company Description Wilen Direct is a premier direct mail manufacturing facility that enables ... Experience with Agile development methodologies and Service Oriented Architecture a plus. Must have ...

.Net Developer

Deerfield Beach, FL · On-site

$46.75 - $61.75/hr

Company Description Wilen Direct is a premier direct mail manufacturing facility that enables ... Service Oriented Architecture a plus. • Must have excellent communication and problem solving ...

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Position Summary The Customer Service Representative serves as the all-inclusive liaison between ... Apply knowledge of the client's business requirements to execute successful print/direct mail ...

Mail Clerk

Fort Lauderdale, FL · On-site

$15.25 - $18.75/hr

... and direct service to the residents of Broward County. Every dollar collected is managed with ... Prepare outgoing mail including tax notices, delinquency letters, certified mail, and bulk mailings.

Estimator

Sarasota, FL · On-site

$60 - $80/hr

... direct mail, and packaging projects. This position works closely with sales, production, and customer service teams to ensure competitive pricing, efficient job planning, and smooth project execution.

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Insurance Representative Paid Training

Tampa, FL · On-site

$57K - $72K/yr

A lead is a direct mail card that we have mailed to the customer for you. Once they read the Funeral expense insurance for just pennies a day", they realize they have an interest in our service and ...

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Showing results 1-20

Direct Mail Service information

See Florida salary details

$20.2K

$46.8K

$81.1K

How much do direct mail service jobs pay per year?

As of Sep 7, 2026, the average yearly pay for direct mail service in Florida is $46,796.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,500.00 and $60,900.00 per year, depending on experience, location, and employer.

What is direct mail service?

Direct mail services are companies or providers that help businesses design, print, and send physical marketing materials—such as postcards, brochures, catalogs, or letters—directly to the mailboxes of targeted recipients. These services often manage the entire process, from creating mailing lists to handling postage and delivery. Direct mail is used to reach potential customers, promote products, or share important information in a personalized, tangible format. Many businesses use direct mail campaigns to complement their digital marketing efforts and achieve higher response rates. The effectiveness of direct mail depends on the quality of the mailing list, the design of the materials, and the relevance of the offer.

What are the key skills and qualifications needed to thrive in direct mail service, and why are they important?

To thrive in Direct Mail Service, you need attention to detail, organizational skills, and familiarity with postal regulations, often supported by a high school diploma or equivalent. Proficiency with mailing software systems, printing equipment, and address verification tools is typically required. Strong time management, teamwork, and communication skills help ensure efficiency and accuracy in processing large mail volumes. These skills are crucial for meeting tight deadlines, minimizing errors, and maintaining client satisfaction in a fast-paced environment.

What are some common challenges faced in a direct mail service role and how can they be managed?

Professionals in Direct Mail Service often encounter challenges such as meeting tight deadlines, managing large-scale mailing lists, and ensuring mail pieces comply with postal regulations. Effective organization, attention to detail, and proactive communication with printing and logistics teams are key to overcoming these hurdles. Leveraging automation software and regularly updating address databases can also help streamline processes and minimize errors, resulting in successful campaign delivery.

What is the difference between Direct Mail Service vs Direct Mail Coordinator?

AspectDirect Mail ServiceDirect Mail Coordinator
Primary RoleProvides mailing services, including printing, mailing list management, and distributionPlans, coordinates, and executes direct mail campaigns within an organization
CredentialsMay require knowledge of mailing regulations and industry standardsOften requires marketing or communication certifications
Work EnvironmentTypically external service providers or mailing housesInternal role within marketing or communications teams
Industry UsageUsed by businesses needing mailing solutionsEmployed by organizations managing their direct mail campaigns

While Direct Mail Service providers focus on the physical mailing process, Direct Mail Coordinators manage the planning and execution of direct mail campaigns within a company. Both roles are essential for successful direct mail marketing but differ in scope and responsibilities.

Infographic showing various Direct Mail Service job openings in Florida as of August 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 100% In-person job distribution, with an average salary of $46,796 per year, or $22.5 per hour.

Direct Mail Manager

OX Floors

Stuart, FL • On-site

$40K - $55K/yr

Full-time

Medical

Posted 13 days ago

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Key responsibilities

  • Develop and execute direct mail strategies to generate residential concrete coating leads.

  • Manage the entire direct mail process from list selection through delivery, coordinating with vendors and ensuring timely, accurate mailings.

  • Analyze data to identify high-potential neighborhoods, segment audiences, and track campaign performance to optimize results.


Job description

Direct Mail Marketing Manager

OX Floors – Concrete Coatings

Position Summary

OX Floors is seeking a results-driven Direct Mail Marketing Expert to develop, manage, optimize, and scale direct mail campaigns that generate qualified leads and booked appointments for our concrete coating business.

This person will own the direct mail channel from strategy and audience targeting through creative, mailing, tracking, reporting, and optimization. The ideal candidate understands how to use direct mail to reach homeowners at the right time, in the right neighborhoods, with the right offer—and can clearly measure the return on every campaign.

Key Responsibilities

Direct Mail Strategy

  • Develop and execute direct mail strategies to generate residential concrete coating leads.
  • Identify high-value neighborhoods, ZIP codes, homeowner demographics, and target markets.
  • Build mailing strategies around home value, age of home, property characteristics, and other relevant data.
  • Develop campaigns for new markets, existing markets, and reactivation of previous customers and leads.
  • Create testing strategies for offers, messaging, formats, frequency, and audiences.

Campaign Management

  • Manage the entire direct mail process from list selection through delivery.
  • Coordinate with mail houses, printers, list providers, designers, and other vendors.
  • Manage campaign calendars, budgets, quantities, and mailing schedules.
  • Ensure mail pieces are accurate, compelling, professionally designed, and delivered on schedule.
  • Manage recurring and segmented mail campaigns based on market and customer data.

Creative & Offers

  • Develop direct-response messaging designed to generate calls, form submissions, and appointments.
  • Test postcards, letters, oversized mailers, flyers, magnets, and other direct mail formats.
  • Develop and test promotional offers, calls-to-action, guarantees, financing messaging, and seasonal campaigns.
  • Work closely with the marketing team to maintain OX Floors branding while maximizing response rates.

Data & Targeting

  • Analyze customer and lead data to identify the highest-performing geographic areas.
  • Build and maintain accurate mailing lists.
  • Segment audiences based on homeowner characteristics and previous campaign performance.
  • Use data to identify neighborhoods with the highest potential for concrete coating projects.
  • Continuously improve targeting based on actual sales and revenue data.

Tracking & Analytics

  • Establish tracking systems for every direct mail campaign.
  • Track leads, calls, appointments, estimates, sales, revenue, cost per lead, cost per appointment, and ROI.
  • Use unique phone numbers, URLs, QR codes, promo codes, landing pages, and other tracking methods.
  • Provide weekly and monthly performance reports.
  • Identify underperforming campaigns and make immediate recommendations for improvement.
  • Measure campaigns based on revenue and profitability—not just response rate.

Optimization & Growth

  • Continuously A/B test mail pieces, offers, audiences, and mailing frequency.
  • Identify winning campaigns and scale them into additional markets.
  • Determine the ideal mailing frequency for different customer segments.
  • Work with sales and call center teams to ensure direct mail leads are properly tracked and followed up.
  • Develop strategies to improve lead quality and appointment conversion.

Performance Metrics

The Direct Mail Marketing Expert will be responsible for improving and tracking:

  • Qualified leads generated
  • Calls generated
  • Appointments booked
  • Cost per lead
  • Cost per appointment
  • Appointment-to-sale conversion
  • Revenue generated
  • Customer acquisition cost
  • Return on ad spend (ROAS)
  • Campaign profitability
  • Response rate
  • Revenue per mailing list segment

Qualifications

  • 3+ years of hands-on direct mail marketing experience preferred.
  • Proven experience managing direct-response marketing campaigns.
  • Strong understanding of mailing lists, audience segmentation, geographic targeting, and data analysis.
  • Experience working with USPS/direct mail vendors and print/mail fulfillment companies.
  • Strong understanding of marketing attribution and campaign tracking.
  • Experience with CRM systems and lead-tracking platforms.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns, vendors, deadlines, and budgets.
  • Excellent written communication and copywriting skills.
  • Experience in home improvement, construction, flooring, roofing, remodeling, or other home-service industries is a major plus.

Ideal Candidate

The ideal candidate is data-driven, highly analytical, creative, and focused on ROI. You understand that a beautiful postcard isn't successful unless it produces profitable customers.

You should be comfortable looking at a neighborhood, analyzing the homeowner data, determining who OX Floors should target, creating the offer, launching the campaign, tracking the results, and then making decisions based on the numbers.

Position Type

Full-Time

Company: OX Floors
Industry: Concrete Coatings / Home Improvement
Department: Marketing
Reports To: Chief of Marketing