1

Direct Copywriter Jobs in Ohio (NOW HIRING)

Develop strategic concepts, alongside copywriter/internal team, that communicate the objective of ... Responsible for delivering any direct assignment work on time, according to quality standards of ...

... Copywriting team that supports our websites, catalog and other multi-channel platforms. This position reports to the Senior Director of Creative. Where You'll Work * This role is hybrid and will ...

... Copywriting team that supports our websites, catalog and other multi-channel platforms. This position reports to the Senior Director of Creative. Where You'll Work * This role is hybrid and will ...

Working closely with the Associate Creative Director of Copy, the Copy Manager will lead the ... Requirements: • 5+ years of experience in copywriting, with a strong focus on brand and campaign ...

This role works closely with creative leads, copywriters, and strategists to bring campaigns to ... Route files through Copy Partners and Art Director for final approval * Collaborate with other ...

Collaborate with GM, Exec Chef, Director of Culinary, Director of Ops, etc on ongoing marketing ... Excellent copywriting skills * Ability to deliver creative content (text, image and video) * Solid ...

Designers at gyro thrive within our creative culture and work with everyone from copywriters, user experience planners, art directors, social media directors and filmmakers. Designers need to be able ...

Designers at gyro thrive within our creative culture and work with everyone from copywriters, user experience planners, art directors, social media directors and filmmakers. Designers need to be able ...

... Director of Corporate Communications with board material preparation, company-wide quarterly ... Oversee all corporate copy created by Senior Copywriter, ensuring consistency with TQL's brand ...

Showing results 21-40

Direct Copywriter information

What are the key skills and qualifications needed to thrive as a direct copywriter?

To thrive as a Direct Copywriter, you need strong writing and editing skills, a deep understanding of direct response marketing, and often a degree in marketing, communications, or a related field. Familiarity with email marketing platforms, A/B testing tools, and analytics systems is typically required. Creativity, adaptability, and persuasive communication are standout soft skills in this role. These skills and qualities are essential to craft compelling copy that drives conversions and meets client or campaign objectives.

What is direct copywriting?

Direct copywriting is a writing style used by copywriters to create clear, persuasive messages that prompt immediate action from the reader, such as making a purchase or signing up. It emphasizes concise language, strong calls to action, and understanding of target audiences, often utilizing tools like A/B testing to optimize effectiveness.

What is the difference between Direct Copywriter vs Content Writer?

AspectDirect CopywriterContent Writer
Primary FocusCreating persuasive, sales-oriented copyProducing informative, engaging content for various topics
Skills & CredentialsStrong copywriting, marketing, and SEO skillsResearch, storytelling, and SEO knowledge
Work EnvironmentAdvertising agencies, marketing teams, freelanceBlogs, websites, media outlets, corporate content

While both roles involve writing and SEO, Direct Copywriters focus on persuasive, conversion-driven content, whereas Content Writers create informative and engaging material to educate or entertain audiences. Understanding these differences helps employers and job seekers target the right skills and opportunities.

How does a direct copywriter typically collaborate with marketing and design teams to create effective campaigns?

As a Direct Copywriter, you'll work closely with both marketing strategists and graphic designers to ensure that your messaging aligns with broader campaign goals and visual elements. This often involves brainstorming sessions, reviewing campaign briefs, and providing input on layout and imagery to ensure the copy and design are cohesive and compelling. Regular feedback loops and quick turnarounds are common, requiring strong communication and adaptability. Collaboration helps ensure that every piece of direct response content—from emails to landing pages—drives engagement and achieves measurable results.

What is a direct copywriter?

A Direct Copywriter is a professional who specializes in creating persuasive written content designed to generate immediate action from readers, such as making a purchase, signing up for a newsletter, or requesting more information. They typically work on direct response marketing materials like emails, landing pages, sales letters, and advertisements. The goal of a Direct Copywriter is to craft clear, compelling messages that drive measurable results and conversions for businesses. Their work requires strong writing skills, an understanding of consumer psychology, and knowledge of marketing strategies.
What cities in Ohio are hiring for Direct Copywriter jobs? Cities in Ohio with the most Direct Copywriter job openings:

Communications Strategist

Bowling Green State University

Bowling Green, OH • On-site

$56K - $84K/yr

Full-time

Posted 19 days ago


Bowling Green State University rating

8.5

Company rating: 8.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

80th of 616 rated colleges and universities


Job description

Summary The Communications Strategist position requires an individual with the ability to reach key audiences and stakeholders through strategic communication tactics, in alignment with the Forward. Strategic plan. Additionally, the position will support campus partners in their marketing and communications needs, achieving objectives and outcomes that reinforce the University's Forward.

strategic plan, both internally and externally. The position is responsible for Interfacing with campus partners to clearly understand their objectives and outcomes, recommending appropriate communication and public relations strategies and tactics. Essential Functions Communications specialist Act as liaison between the Office of Marketing and Communications and assigned University colleges and departments for marketing and communications needs.

Develop communications in alignment with institutional and campus partners' objectives, effectively reaching key audiences in elevating the institution's reputation Consult with and advise campus partners regarding project and communications objectives and outcomes Work collaboratively with web developers, graphic designers, photographers, videographers, writers, social media team and advertising director on projects Analyze results to determine effectiveness and refine future projects. Marketing Project manager Direct projects while meeting multiple deadlines that result in client satisfaction, maintaining quality control and consistent standards, conveying clearly the University's image. Establish project timelines, clearly communicate those to all collaborators, and ensure projects remain on schedule to ensure deadlines and project goals are met.

Input and correctly utilize the department's project management system to facilitate work and collaboration with marketing team members, including web, graphic design, social media, media relations, photo/video and other staff. Media Relations Serve as member of the team that supports media requests. Work with appropriate faculty and staff to coordinate media interviews.

Respond to media requests. Write and send press releases, as needed. Monitor media coverage.

Copywriter Create compelling copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes effective email copy and subject lines, clear and concise website copy, and messages for digital screens, social media and other platforms across campus. Evaluate copy against University and Associated Press standards and ensure copy this is free of grammar and style errors.

Other duties as assigned. Minimum Qualifications The following Degree is required: Bachelor's degree required The following Degree is preferred: Bachelor's degree in journalism, public relations, marketing, advertising, or communications-related field preferred. The following Experience is required: 3 years of marketing, communications and/or journalism experience The following Experience is preferred: Professional marketing/communications experience in a higher education setting Additional Information Knowledge, Skills, and Abilities Excellent oral and written communication skills including demonstrated experience across various communication channels, including copywriting, ghost writing, and website copy, email, social media and/or print marketing materials Ability to collaborate as part of a team Ability to work with various constituency groups across a broad landscape of stakeholders Ability to recommend appropriate marketing and communications tactics for desired goals and outcomes Broad understanding of marketing and communications principles; familiarity and proven abilities with various media options including print production and electronic methods, particularly email marketing Strong copy writing skills with knowledge of AP style; collaborative work style; strong interpersonal and organizational skills Ability to meet timely and crucial deadlines; manage multiple projects simultaneously; must have initiative, creativity and decisiveness Demonstrated ability and interest in continuously learning new, advanced technologies Demonstrated understanding of media/newsrooms Understanding of higher education preferred Deadline to Apply: August 4, 2026 Required Application Materials & Evaluation Experience must be fully documented on the official application.

The application will be used to evaluate if candidates meet the minimum requirements for the position and for consideration when determining starting pay rate. Experience requirements are inclusive of relevant professional experience, or experience attained through relevant internships, co-ops, student employment positions, or graduate assistantships. Uploads Required: Resume (for supplemental information only) Optional: Cover Letter Essential Requirement: Work Authorization BGSU does not offer H-1B or other work authorization visa sponsorship for this position.

Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. Bowling Green State University is an equal opportunity employer. The University is committed to maintaining an employment and educational environment that is free from unlawful discrimination, harassment, and retaliation.

The University prohibits discrimination and harassment on the basis of protected class: age (40 years of age or older), ancestry, color, disability, ethnicity, familial status, gender, gender identity and expression, genetic information, HIV/AIDS status, marital status, military status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, protected veteran status, or any other legally protected characteristic. EEOC Know Your Rights OCRC Know Your Rights In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu. BGSU is an E-Verify employer

If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents


What Bowling Green State University employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom