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Direct Copywriter Jobs in California (NOW HIRING)

Reolink

Copywriter - North America

Los Angeles, CA · Hybrid

You'll collaborate closely with the Creative Director and cross-functional teams to translate ... copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle ...

Outerknown

Brand Copywriter

Carlsbad, CA · On-site

$70K - $90K/yr

No Direct Reports Interactions: Marketing, Product/ Merchandising, Sustainability Main Purpose and Major Challenges of the Role Tell stories that move people. ​ At Outerknown, Firewire Surfboards ...

Golden Hippo

Senior Copywriter

Los Angeles, CA · On-site +1

$91K - $121K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Required Experience:5+ years of professional, high-output creative writing experience sales or direct response copywriting experience Golden Perks & Benefits: * Comprehensive Healthcare Coverage - We ...

Petco

Senior, Copywriter

San Diego, CA · On-site

  • Medical

  • Retirement

  • PTO

Collaborate closely with designers and art directors to ensure cohesive storytelling across visual ... copywriting within agency, retail, or brand environments, with a strong focus on integrated ...

Golden Hippo

Senior Copywriter

Los Angeles, CA · Remote

$91K - $121K/yr

Required Experience: 5+ years of professional, high-output creative writing experience sales or direct response copywriting experience Golden Perks & Benefits: * Comprehensive Healthcare Coverage ...

Publicis Groupe Holdings B.V

Copywriter

El Segundo, CA · Hybrid

$77K - $87K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Overview As a copywriter, you will be responsible for crafting compelling written content-such as ... Collaborate closely with art directors to execute integrated advertising campaigns. * Develop ...

Aruliden

Copywriter

Los Angeles, CA

Copywriter This is a hybrid role to be based near one of our offices in New York City, Austin Los ... You'll work closely with creative directors, strategists, designers, account teams, and clients to ...

Aruliden

Copywriter

Oakland, CA

Copywriter This is a hybrid role to be based near one of our offices in New York City, Austin Los ... You'll work closely with creative directors, strategists, designers, account teams, and clients to ...

Publicis Groupe Holdings B.V

Copywriter

El Segundo, CA · On-site

$77K - $87K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Overview As a copywriter, you will be responsible for crafting compelling written content-such as ... Collaborate closely with art directors to execute integrated advertising campaigns. * Develop ...

Ritual

Senior Copywriter

Los Angeles, CA · On-site +1

$80K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

As Senior Copywriter, you'll work with cross-functional team leaders to concept, refine, and ... Work directly with the Senior Creative Director and company leadership to advise on major verbal ...

RPA

Senior Copywriter

Santa Monica, CA · On-site

Job Summary We're seeking a talented Senior Copywriter to join our creative team in Santa Monica ... You'll collaborate closely with art directors, strategists, account teams, and clients to create ...

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Showing results 21-40

All JobsDirect Copywriter JobsDirect Copywriter Jobs in California

Direct Copywriter information

What are the key skills and qualifications needed to thrive as a direct copywriter?

To thrive as a Direct Copywriter, you need strong writing and editing skills, a deep understanding of direct response marketing, and often a degree in marketing, communications, or a related field. Familiarity with email marketing platforms, A/B testing tools, and analytics systems is typically required. Creativity, adaptability, and persuasive communication are standout soft skills in this role. These skills and qualities are essential to craft compelling copy that drives conversions and meets client or campaign objectives.

What is direct copywriting?

Direct copywriting is a writing style used by copywriters to create clear, persuasive messages that prompt immediate action from the reader, such as making a purchase or signing up. It emphasizes concise language, strong calls to action, and understanding of target audiences, often utilizing tools like A/B testing to optimize effectiveness.

What is the difference between Direct Copywriter vs Content Writer?

AspectDirect CopywriterContent Writer
Primary FocusCreating persuasive, sales-oriented copyProducing informative, engaging content for various topics
Skills & CredentialsStrong copywriting, marketing, and SEO skillsResearch, storytelling, and SEO knowledge
Work EnvironmentAdvertising agencies, marketing teams, freelanceBlogs, websites, media outlets, corporate content

While both roles involve writing and SEO, Direct Copywriters focus on persuasive, conversion-driven content, whereas Content Writers create informative and engaging material to educate or entertain audiences. Understanding these differences helps employers and job seekers target the right skills and opportunities.

How does a direct copywriter typically collaborate with marketing and design teams to create effective campaigns?

As a Direct Copywriter, you'll work closely with both marketing strategists and graphic designers to ensure that your messaging aligns with broader campaign goals and visual elements. This often involves brainstorming sessions, reviewing campaign briefs, and providing input on layout and imagery to ensure the copy and design are cohesive and compelling. Regular feedback loops and quick turnarounds are common, requiring strong communication and adaptability. Collaboration helps ensure that every piece of direct response content—from emails to landing pages—drives engagement and achieves measurable results.

What is a direct copywriter?

A Direct Copywriter is a professional who specializes in creating persuasive written content designed to generate immediate action from readers, such as making a purchase, signing up for a newsletter, or requesting more information. They typically work on direct response marketing materials like emails, landing pages, sales letters, and advertisements. The goal of a Direct Copywriter is to craft clear, compelling messages that drive measurable results and conversions for businesses. Their work requires strong writing skills, an understanding of consumer psychology, and knowledge of marketing strategies.

What are popular job titles related to Direct Copywriter jobs in California?

For Direct Copywriter jobs in California, the most frequently searched job titles are:

What job categories do people searching Direct Copywriter jobs in California look for?

The top searched job categories for Direct Copywriter jobs in California are:

What cities in California are hiring for Direct Copywriter jobs?

Cities in California with the most Direct Copywriter job openings:

Direct Copywriter jobs near you

Copywriter - North America

Reolink

Los Angeles, CA • Hybrid

Full-time

Re-posted 23 days ago

Job description

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Job Summary:
We're seeking a talented Copywriter to craft compelling, consumer-focused messaging and help define the Reolink brand voice in North America. In this role, you'll bring your security camera and smart home solutions to life through clear, benefit-driven storytelling that educates, reassures, and inspires homeowners and businesses to protect what matters most. You'll collaborate closely with the Creative Director and cross-functional teams to translate global brand strategies into clear, engaging, and high-performing locally relevant copy. The ideal candidate has a sharp ear for brand voice, a knack for simplifying technical features into relatable benefits, and the ability to write across digital, retail, and campaign channels with precision and persuasion.


Key Responsibilities:
● Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
● Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
● Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering—aligned with global standards but tailored to local preferences.
● Collaborate with designers, the Creative Director, social media, PR, and product teams to create integrated campaigns and cohesive storytelling.
● Write high-impact headlines, product descriptions, CTAs, and short-form content that drive engagement, conversions, and brand affinity.
● Adapt copy for different channels and audiences, from tech-savvy homeowners to small business owners, ensuring relevance and cultural fit.
● Partner with the Creative Director to bring bold creative concepts to life through words that complement visual storytelling.
● Stay informed on consumer trends, competitor messaging, and security industry insights to keep content fresh and competitive.
● Proofread, edit, and refine copy to ensure accuracy, clarity, and brand consistency across all touchpoints.
● Present copy concepts and messaging strategies to stakeholders, advocating for ideas that strengthen emotional connection and market position.
● Advocate for locally relevant messaging, providing input and feedback to global teams to ensure resonance in the North American market
● Develop performance-driven copy that supports conversion across DTC, retail, and marketplace environments


Qualifications:
● 5+ years of copywriting experience, preferably in consumer tech, electronics, home security, or lifestyle brands.
● Strong portfolio showcasing persuasive copy across digital channels (social, email, web), product marketing, and campaign work.
● Proven ability to simplify technical concepts into clear, compelling, benefit-oriented language.
● Experience writing for North American audiences, with an understanding of regional tone, humor, and consumer motivations.
● Excellent collaboration skills and experience working with creative, marketing, and cross-functional teams.
● Strong command of English grammar, style, and tone adaptation.
● Familiarity with SEO best practices and digital content optimization.
● Ability to thrive in a fast-paced environment while meeting tight deadlines.
● Bonus: Experience in consumer tech. Experience writing conversion-focused copy (e.g., product pages, paid media, email flows) with measurable impact.
● Comfort working in a fast-paced, evolving environment with a high degree of ownership and ambiguity

*This is a hybrid position requiring 3 days onsite and 2 days remote each week.

Pay Range
$80,000—$100,000 USD