Digital Traffic Manager Jobs in Raleigh, NC (NOW HIRING)

DO Supply is seeking an experienced and strategic Digital Marketing Manager to lead and execute content initiatives across our digital marketing channels. This role is responsible for managing content strategy, overseeing content production, and ensuring consistency across website content, social media, email marketing, blogs, and digital campaigns. The ideal candidate combines strong leadership skills with editorial expertise and a deep understanding of how content drives SEO performance, brand authority, customer engagement, and revenue growth.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives, brand standards, SEO goals, and conversion performance
• Oversee all written website content, including product pages, category pages, landing pages, and supporting copy
• Lead blog strategy, editorial calendars, and long-form content initiatives that support thought leadership and organic traffic growth
• Oversee website imagery and visual content, including product photography, lifestyle imagery, and brand assets
• Manage social media content strategy, content calendars, and execution across multiple platforms
• Oversee email marketing content and campaign messaging in support of broader marketing initiatives
• Establish and maintain content standards, workflows, and approval processes
• Audit, optimize, and refresh existing content to improve SEO performance, engagement, and relevance
• Use analytics and performance data to guide content strategy and improve content effectiveness
• Collaborate with marketing, digital, and leadership teams to support strategic initiatives and campaigns
• Lead, mentor, and develop content team members while ensuring project deadlines and quality standards are met

What We Are Looking For

• Strong written, editing, and proofreading abilities with exceptional attention to detail
• Experience managing content across websites, social media platforms, email campaigns, and blogs
• Proven leadership experience managing and developing creative or content-focused teams
• Strong communication, collaboration, and project management skills
• Ability to align content initiatives with marketing objectives and business goals
• Ability to work independently and manage multiple priorities effectively
• Strategic thinker with a results-oriented mindset

Knowledge and Skills

• Expertise in content strategy, content development, and editorial management
• Understanding of SEO best practices and content optimization techniques
• Experience managing editorial calendars and content workflows
• Familiarity with content management systems such as WordPress or similar platforms
• Experience collaborating with designers, developers, photographers, and other creative professionals
• Ability to interpret analytics and performance data to drive content decisions
• Strong organizational and time-management skills
• Knowledge of social media marketing, email marketing, and digital content best practices

Education and Experience

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field preferred; equivalent professional experience will be considered
• 5+ years of experience in content management, digital marketing, communications, or a related field preferred
• Experience with SEO strategies and content optimization preferred
• Experience using analytics platforms to measure and improve content performance preferred

DO Supply Benefits

• Medical, dental, and vision coverage starting Day 1 of employment
• 10 PTO days
• 5 paid sick days
• Paid company holidays
• Company-paid short-term and long-term disability
• Company-paid life insurance
• 401(k) with employer matching

Work Schedule

This full-time position is scheduled Monday through Friday from 8:00am to 5:00pm. Additional flexibility may be required to support project deadlines, marketing initiatives, and business objectives.

Work Environment

This position operates in a professional office environment. The role involves extensive computer use and extended periods of sitting, along with occasional walking, reaching, and light lifting. Employees work closely with marketing, content, digital, and leadership teams to support company growth and brand objectives.

DO Supply LLC is an equal opportunity employer.