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Digital Strategy Jobs in Calgary, AB (NOW HIRING)

Accenture

CMS/DAM Functional Lead

Calgary, AB · On-site

Provides insights and recommendations around CMS best practices and drives client team for optimal decision making across global digital strategy, CMS platform governance, onboarding of net-new sites ...

Konstruct Digital

Paid Ads Specialist

Calgary, AB · On-site

Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube * Ability to ...

Konstruct Digital

Paid Ads Specialist

Calgary, AB · On-site

Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube * Ability to ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in Calgary, AB

Digital Strategy information

See Calgary, AB salary details

$27K

$108K

$192K

How much do digital strategy jobs pay per year?

As of Jul 28, 2026, the average yearly pay for digital strategy in Calgary, AB is $107,970.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $137,000.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What job categories do people searching Digital Strategy jobs in Calgary, AB look for? The top searched job categories for Digital Strategy jobs in Calgary, AB are:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Calgary, AB as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $107,970 per year, or $51.9 per hour.
Senior Digital Growth Marketing Manager

Senior Digital Growth Marketing Manager

TELUS

Calgary, AB • On-site

Other

Posted 5 days ago

TELUS rating

8.2

Company rating: 8.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

24th of 96 rated telecommunications companies

Job description

Description

Build something that matters for Canadian businesses.

Our Team and what we'll accomplish together

We are the Marketing & Base Management team, an entrepreneurial squad on the Enterprise and Public Business team focused on driving growth, engagement, and customer success. As our mandate evolves, we are accelerating our digital transformation.

We're looking for a Senior Digital Growth Marketing Manager who will be the strategic architect of our digital demand generation engine. You will blend analytical performance marketing with content optimization to turn our website and digital channels into high-volume lead generation machines.

You'll have the autonomy to shape our digital strategy, run sophisticated paid and organic campaigns, and partner with top-tier vendors and platforms like LinkedIn to execute hyper-targeted Account-Based Marketing (ABM) campaigns.

As a senior member of the Digital & Content Marketing pod, you will work closely with our content strategists to maximize the reach, ranking, and conversion of our marketing assets.


What you'll do

  • Own digital acquisition strategy: You'll own the end-to-end digital acquisition strategy for our portfolio, defining how we capture search intent, scale paid acquisition, and optimize our digital touchpoints to dramatically scale high-quality lead volume
  • Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high-intent buyers
  • Drive targeted ABM campaigns: Partner directly with platform vendors (such as LinkedIn) and internal stakeholders to build, execute, and scale high-converting Account-Based Marketing campaigns targeted at key accounts
  • Enhance website conversion: Optimize website content structures, landing pages, and CTAs through strategic content placement and technical SEO enhancements to drive measurable lead volume
  • Build closed-loop attribution and performance dashboards: Solve our end-to-end tracking challenges by connecting digital campaign data with Salesforce CRM. Build comprehensive performance dashboards that monitor the full funnel-from keyword click to lead capture, sales response time (speed-to-lead), and ultimate revenue pipeline-ensuring every marketing dollar spent ties directly to business results
  • Collaborate on content amplification: Partner with our content strategy team to ensure thought leadership and brand assets are technically optimized for search engines and strategically distributed across paid channels.
  • Act as an AI-native marketer: Use advanced AI tools and platforms to accelerate content scaling, automate campaign workflows, conduct rapid competitive keyword analysis, and improve time-to-quality delivery across our digital operations
Qualifications

What you bring

  • 5+ years of experience in digital marketing, performance marketing, or growth marketing, with a proven track record of managing B2B demand generation and digital acquisition campaigns
  • Deep technical expertise in SEO and SEM: Proven success in scaling organic search rankings and managing high-performing paid search budgets
  • Paid Social & ABM mastery: Hands-on experience executing hyper-targeted campaign strategies via LinkedIn Campaign Manager and other B2B platforms
  • MarTech & CRM Proficiency: Advanced experience with Salesforce and marketing automation platforms. You have a proven track record of solving multi-touch attribution problems (e.g., tracking UTM parameters from ad click to lead routing) and building pipeline reports
  • Obsession with full-funnel accountability: A data-first mindset where you look beyond just "cost-per-lead" to monitor sales velocity, rep follow-up times, and pipeline conversion to prove marketing's direct impact on revenue.
  • Hands-on experience using AI tools to boost productivity, scale asset variations, optimize ad copy, or perform data analysis
  • Excellent communication and vendor management skills: Ability to orchestrate third-party agencies and platform partners to achieve core KPIs

Great to have

  • Experience in B2B tech, SaaS, telecom, or high-growth industries
  • Familiarity with B2B sales motions, lead routing architectures, and CRM integrations (e.g., Salesforce)
  • Bilingualism (English and French)
  • Bachelor's Degree in Marketing, Business, or a related field

What TELUS employees say

Pay

Hours and flexibility

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