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Digital Strategy Jobs in Connecticut (NOW HIRING)

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Digital Strategy information

See Connecticut salary details

$62.8K

$106.3K

$159.8K

How much do digital strategy jobs pay per year?

As of Aug 2, 2026, the average yearly pay for digital strategy in Connecticut is $106,285.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,400.00 and $129,400.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in Connecticut? The most popular types of Digital Strategy jobs in Connecticut are:
What are popular job titles related to Digital Strategy jobs in Connecticut? For Digital Strategy jobs in Connecticut, the most frequently searched job titles are:
Infographic showing various Digital Strategy job openings in Connecticut as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $106,285 per year, or $51.1 per hour.

Senior Manager, Digital Experience Strategy

ASSA ABLOY

New Haven, CT • On-site

Other

Medical, Retirement, PTO

Re-posted 8 days ago


Job description

At ASSA ABLOY, our mission is to make securely accessing the things in your life noticeably easier, without being noticeable. Our global teams work together to create products and services that add everyday simplicity and convenience to our users' lives. With the ability to control access to what they love the most, we're able to provide peace of mind through safety and visibility.

We are seeking to hire Senior Manager of Digital Strategy Experience who serves as a strategic connector responsible for advancing the digital landscape across various product lines across the Commercial Segment. The individual in this position will play a critical role in evaluating and vetting high-level digital initiatives before they reach the development stage, ensuring that projects are clearly defined in terms of purpose, scope, and business value. They will be responsible for building strong business cases for new initiatives and ensuring alignment with organizational priorities. With a solid understanding of technology and prior experience working alongside development teams, this person will be able to navigate the intricacies of the development process and advocate effectively for appropriate timelines, resources, and expectations. Acting as a key liaison, they will represent the development team across the organization, building cross-functional relationships, improving communication and processes, and fostering alignment. Ultimately, this individual will serve as the "face" of the development function, driving collaboration and ensuring that digital efforts are both strategic and impactful.

This position is based on-site in Berlin or New Haven, Connecticut requiring occasional domestic travel.

What will you be doing

  • Digital Roadmap: Define and socialize DX strategies across websites, eCommerce web shops, and digital tools; develop roadmap w/spring cycles and manage accountability from all resources 
  • Design Leadership: Set UX/UI principles and design standards; ensure accessibility and usability; partner with Brand/Marketing to maintain a consistent, differentiated experience across brands and product lines. 
  • Platform Architecture: Own the overall digital ecosystem design and operating model across CMS (e.g., AEM), commerce capabilities, analytics/tagging, and integrations with ERP and other enterprise services. 
  • Content Governance: Establish governance for product data, digital assets, and content lifecycle (taxonomy, metadata, approvals, localization); ensure quality, timeliness, and reusability across channels. 
  • SEO/GEO performance: Drive technical SEO and content discoverability (including generative search optimization where relevant); oversee performance, speed, and Core Web Vitals; reduce friction in key journeys. 
  • Data Analytics: Define KPI framework, dashboards, and experimentation approach (A/B testing, personalization where appropriate); use insights to prioritize improvements and quantify impact. 
  • Cross-functional delivery: Partner with Marketing, IT, Sales, Product, Legal/Compliance, and regional teams to translate requirements into scalable solutions; manage tradeoffs, scope, and timelines. 
  • Budgeting: Select and manage agencies/partners; set SLAs and delivery standards; manage budgets, forecasting, and value realization. 
  • Data Privacy: Ensure adherence to data privacy, consent management, cybersecurity standards, and brand/legal requirements; define governance for releases and change control. 
  • Lead, coach, and develop an internal team and extended matrix; define roles, capabilities, and ways of working to scale delivery. 

 

 

What are we looking for

  • Must have 8-12+ years in digital experience, digital strategy, web, or eCommerce roles.
  • Must have 5+ years in leading crossfunctional teams and agency partners.
  • Demonstrated ability to define experience standards, govern content and product data, and improve endtoend customer journeys.
  • Strong experience leading UI/UX initiatives.
  • User Experience leadership with working knowledge of infrastructure, cloud platforms, and Continuous Integration and Continuous Delivery practices.
  • Oversee vendor selections and evaluations. This includes total cost of ownership, implementation complexity, and ecosystem fit.
  • Ability to influence senior stakeholders, align competing priorities, and build highperforming teams within a matrixed organization.
  • Proven use of analytics, experimentation, and key performance indicator frameworks to improve acquisition, conversion, and engagement.
  • Working knowledge of privacy and consent requirements, accessibility expectations, and securebydesign practices for digital platforms.

Platform expertise:

  • Content Management System landscape: Experience with enterprise platforms such as Adobe Experience Manager, Sitecore, Optimizely, Drupal, and headless or composable alternatives.
  • Headless and hybrid Content Management System patterns: Decoupled front ends, content application programming interfaces, and omnichannel delivery.
  • Content Management System vendor evaluation and selection: Total cost of ownership, implementation complexity, and ecosystem fit.
  • Adobe Experience Manager familiarity
  • Adobe Experience Manager Cloud Service awareness: Cloud migration considerations.

 

What we offer

We're passionate about providing amazing opportunities and benefits, so that you can enjoy a lifelong career with us. 

  • Annual Bonus.
    Continuous professional development opportunities and an environment that fosters internal growth and mobility.
  • Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k.
  • Generous holiday schedule and paid time off to refresh and recharge.
  • Employee pricing on our products and discount programs for travel, entertainment, and more!

We review applications regularly, so don't hesitate, apply today!

#LI-VB1

We are the ASSA ABLOY Group


Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. 

As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.