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Digital Strategy Associate Jobs in Tennessee (NOW HIRING)

Digital Remedy

Sales and Marketing Associate

Nashville, TN

$39K - $53K/yr

Report and analyze sales data, providing insights to optimize our strategies for better results. o ... Proficiency with digital tools and applications is a must. o A Passion for helping Others: You are ...

BCForward

Warehouse Associate

Knoxville, TN · On-site

$18 - $20/hr

... strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture ... and digital product delivery needs for organizations around the world. Headquartered in ...

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Digital Strategy Associate information

What is the difference between Digital Strategy Associate vs Digital Marketing Coordinator?

AspectDigital Strategy AssociateDigital Marketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; familiarity with digital toolsBachelor's degree in marketing, communications, or related field; knowledge of marketing platforms
Work EnvironmentCollaborative teams, strategic planning sessions, client meetingsCampaign management, content creation, social media management
Employer & Industry UsageTech firms, marketing agencies, corporate marketing departmentsBrands, advertising agencies, media companies

The Digital Strategy Associate focuses on developing and implementing overall digital strategies, analyzing data, and aligning digital initiatives with business goals. In contrast, the Digital Marketing Coordinator handles day-to-day marketing campaigns, content execution, and social media activities. Both roles require digital literacy and collaboration but differ in strategic versus operational focus.

What are the key skills and qualifications needed to thrive as a Digital Strategy Associate, and why are they important?

To thrive as a Digital Strategy Associate, you need strong analytical skills, an understanding of digital marketing principles, and a bachelor's degree in marketing, business, or a related field. Familiarity with analytics platforms (like Google Analytics), SEO tools, and digital advertising systems is typically required. Excellent communication, problem-solving abilities, and adaptability help you collaborate across teams and respond to fast-changing digital landscapes. These skills ensure you can develop effective digital strategies that drive business growth and measurable results.

What are some common challenges Digital Strategy Associates face when working with cross-functional teams?

Digital Strategy Associates often collaborate with marketing, IT, product, and analytics teams to implement digital initiatives. A common challenge is aligning diverse stakeholders with different priorities and technical backgrounds, which can lead to miscommunication or delays. Being proactive about clear communication, setting shared goals, and understanding each team's perspective helps facilitate smoother collaboration. Additionally, adapting to rapidly changing digital trends requires ongoing learning and flexibility in project planning.

What does a Digital Strategy Associate do?

A Digital Strategy Associate helps organizations develop and implement strategies to enhance their digital presence and achieve business goals online. This role typically involves analyzing digital trends, coordinating marketing campaigns, optimizing content for digital channels, and monitoring performance metrics. Digital Strategy Associates work closely with marketing, design, and IT teams to ensure all digital initiatives align with the company's objectives. They also stay updated on the latest digital tools and best practices to recommend improvements. Overall, they play a vital role in driving digital transformation and growth.
What are the most commonly searched types of Digital Strategy jobs in Tennessee? The most popular types of Digital Strategy jobs in Tennessee are:
What are popular job titles related to Digital Strategy Associate jobs in Tennessee? For Digital Strategy Associate jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Digital Strategy Associate jobs in Tennessee look for? The top searched job categories for Digital Strategy Associate jobs in Tennessee are:
What cities in Tennessee are hiring for Digital Strategy Associate jobs? Cities in Tennessee with the most Digital Strategy Associate job openings:
Digital Strategy Associate jobs near you

Head of Commercial Banking Strategy

First Horizon Bank

Memphis, TN

Full-time

Medical, Dental, Vision, Retirement

Posted 9 days ago

First Horizon Bank rating

8.3

Company rating: 8.3 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

34th of 141 rated banks

Job description

Location: On site at location listed in job posting

Summary

The Head of Commercial Banking Strategy sets and executes the multiyear strategic agenda for Commercial Banking (including Middle Market), Business Banking, Community Banking, and Market/Investor CRE (≤$20MM). This leader drives depositled balance sheet growth, fee income, pricing discipline, portfolio performance, and a differentiated client experience by translating strategy into banker and relationship team workflows with measurable outcomes. The role directly oversees Commercial Portfolio Management Strategy, Commercial Transformation and Quality, Small Business Administration, and Digital & AI Enablement as well as line one credit and operational risk. The leader evaluates and champions AI and technology initiatives endtoend—from vendor selection and due diligence to field adoption and realized ROI—while collaborating on policy and regulatory matters with strategic partners. This role partners with an existing PMO as needed; it does not lead a dedicated PMO.

Essential Duties and Responsibilities

  • Lead the 3–5 year strategic plan for MM/BB/Community and Market/Investor CRE; translate into annual priorities, budgets, and objectives/key results; Ensure alignment with enterprise strategy, capital planning, risk appetite, and fair banking standards.
  • Define growth strategies by segment, market, and industry; in partnership with Regional Presidents, Finance and Sales Enablement: recommend banker annual goals in loan production, deposit production, Treasury production, New To Bank and other goals; set client acquisition, expansion, and retention priorities.
  • Drive revenue and LOB alignment by creating and executing strategies, leading change management, and directing stakeholder engagement across Commercial, Business Banking, Community, Private Client, and Specialty.
  • Lead Regional Bank commercial portfolio management to optimize asset quality and client lending experience; helps drive revenue initiatives.  Drive Regional Bank initiatives and efficiencies.
  • Own SBA strategy and P&L; Set growth targets, channel mix and product strategy.
  • Identify high impact AI and technology opportunities across origination, underwriting, onboarding, service, pricing, and portfolio management.
  • Map Commercial client journeys end to end; improve onboarding, service, digital engagement, and cycle times to lift NPS and retention.
  • Performs all other duties as assigned

        Supervisory Responsibilities

        Directly responsible for directing, coordinating, and evaluating designated units or certain personnel in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; providing pay change recommendations; disciplining employees; addressing complaints and resolving problems.

        Qualifications

        To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Additionally, the qualifications listed below are representative of the knowledge, skills, and/or abilities required in this position:

        • 12+ years in Commercial Banking strategy, corporate strategy, or toptier consulting with direct experience in Middle Market, Business Banking, Community Banking, and/or Market/Investor CRE.
        • Deep understanding of Commercial products and economics (credit, treasury management, payments) and risk adjusted profitability.
        • Hands on experience leading AI/digital transformation in Commercial Banking, including third party vendor evaluation, due diligence, deployment, and field adoption.
        • Proven success leading cross functional initiatives from concept through execution and value capture.
        • Strong analytical and financial modeling skills; fluency with BI/analytics tools; comfort with experimentation and ROI measurement.
        • Executive presence and communication skills to influence senior leadership.
        • People leadership experience, including leading leaders.
        • Bachelor’s degree required; MBA or relevant graduate degree preferred.

        Preferred Qualifications

        • Familiarity with model risk and AI governance and thirdparty risk management in a regulated environment.
        • Experience integrating solutions into CRM and banker workflows; change management certification or equivalent experience.

        About Us
        First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com. 

        Benefit Highlights
        • Medical with wellness incentives, dental, and vision
        • HSA with company match
        • Maternity and parental leave
        • Tuition reimbursement
        • Mentor program
        • 401(k) with 6% match
        • More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

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