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Digital Personalization Program Manager Jobs (NOW HIRING)

Digital Program Manager

Lake Forest, CA · On-site

$95K - $110K/yr

Digital Program Manager Location: Lake Forest, CA Department: Marketing / Digital / IT Salary Range ... Data, Analytics & Personalization * Ensure accurate data collection and flow across all marketing ...

Digital Program Manager

Lake Forest, CA · On-site

$95K - $110K/yr

Digital Program Manager Location: Lake Forest, CA Department: Marketing / Digital / IT Salary Range ... Data, Analytics & Personalization * Ensure accurate data collection and flow across all marketing ...

Personalization or recommendation engine program experience is a plus. . Digital platform ... Managing competing priorities in a dynamic environment Types of Programs SupportedExamples of ...

We are looking for a Personalization Specialist to support our Digital Marketing and ... The role will work closely with Product Managers, Data Analysts, and Marketing partners to ...

We are looking for a Personalization Specialist to support our Digital Marketing and ... The role will work closely with Product Managers, Data Analysts, and Marketing partners to ...

JOB REQUIREMENTS * 4-6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization roles, with a track record of shipping tests and personalized experiences. * Hands‑on ...

On any given week, the Digital Program Manager may be reviewing prototype samples from a factory in Shenzhen, troubleshooting a media player configuration with the engineering team, and walking a ...

NY · On-site

Oversee campaign calendars, creative direction, and A/B and multivariate testing programs to ... Own and manage the departmental budget, ensuring efficient allocation of resources and ...

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Digital Personalization Program Manager information

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How much do digital personalization program manager jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for digital personalization program manager in the United States is $64.41, according to ZipRecruiter salary data. Most workers in this role earn between $44.23 and $94.95 per hour, depending on experience, location, and employer.

What is a digital personalization program manager?

A Digital Personalization Program Manager is responsible for developing and overseeing strategies that tailor digital experiences to individual users across various platforms, such as websites, apps, and email campaigns. They analyze user data and behaviors to create personalized content, offers, and journeys that increase engagement and conversion rates. This role typically collaborates with marketing, data analytics, and technology teams to implement personalization initiatives using advanced tools and technologies. Strong project management, analytical, and communication skills are essential for success in this position.

How does a digital personalization program manager typically collaborate with marketing, product, and IT teams to deliver successful personalization initiatives?

A Digital Personalization Program Manager works closely with cross-functional teams to design, implement, and optimize personalization strategies. They regularly partner with marketing to align on campaign goals and audience segmentation, collaborate with product teams to ensure seamless integration of personalization features, and coordinate with IT to address data privacy, platform capabilities, and technical requirements. Effective communication and project management skills are essential, as the role often involves leading cross-team meetings, resolving roadblocks, and ensuring alignment across stakeholders to deliver impactful, data-driven digital experiences.

What are the key skills and qualifications needed to thrive as a digital personalization program manager, and why are they important?

To thrive as a Digital Personalization Program Manager, you need expertise in digital marketing, data analytics, and program management, typically supported by a relevant degree and experience in customer experience or personalization initiatives. Familiarity with personalization platforms, A/B testing tools, customer data platforms (CDPs), and analytics software is essential, as is knowledge of privacy regulations. Strong communication, cross-functional collaboration, and strategic thinking are standout soft skills for this role. These competencies enable the effective design and execution of personalization strategies that drive customer engagement and deliver measurable business value.

What are popular job titles related to Digital Personalization Program Manager jobs?

For Digital Personalization Program Manager jobs, the most frequently searched job titles are:

Infographic showing various Digital Personalization Program Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $133,974 per year, or $64.4 per hour.

Manager Personalization

Katy, TX • On-site

Academy Sports and Outdoors
Apparel and Accessories Stores • 10K+ employees

Other

Re-posted 21 days ago


Academy Sports + Outdoors rating

5.9

Company rating: 5.9 out of 10

Based on 449 frontline employees who took The Breakroom Quiz


Job description

Who We AreAt Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country—and what truly sets us apart is our people. We’re a passionate, purpose‑driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. Here, you won’t just help customers gear up for their next adventure—you’ll launch one of your own.

Education
  • Bachelor’s degree in Marketing, Business or relevant field of study required.
Work Experience
  • 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management.
  • Experience managing multiple web and design projects and vendor partners.
  • Prior Omnichannel experience preferred.
Skills
  • Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external.
  • Analytical, with strong problem‑solving abilities and creative resolution skills.
  • Self‑motivated, with the ability to work on multiple projects in a fast‑paced environment.
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast‑paced environment.
  • Strategic thinker.
Responsibilities
  • Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
  • Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post‑purchase).
  • Partner with data science, UX, and engineering teams to implement real‑time personalization using customer data, browsing behavior, and purchase history.
  • Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
  • Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
  • Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
  • Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
  • Document personalization and design processes, and deliverables.
  • Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
  • Duties may change; team members may be required to perform other duties as assigned.
Physical Requirements & Attendance
  • Acceptable level of hearing and vision to perform job duties.
  • Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
  • Regular attendance required.
Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

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