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Digital Media Planner Jobs in Rochester, NY (NOW HIRING)

Measurement Planning, Visualization & Analysis Key Responsibilities: * Establish business ... Experience with digital media platforms. * Experience analyzing media data. * Experience in the ...

New

Information Analyst II

Rochester, NY · On-site +1

$48K - $76K/yr

Measurement Planning, Visualization & Analysis . Key Responsibilities: • Establish business ... with digital media platforms. o Experience analyzing media data. o Experience in the Healthcare ...

Qualified candidates should also be planning and preparing for a job in news. We are looking for ... Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts.

HR Coordinator

Rochester, NY · On-site

$21.15 - $23.08/hr

From television and streaming to digital, social, and marketing solutions, our team is driven by ... Planning/organizing - prioritizes and plans work activities, uses time efficiently and develops ...

HR Coordinator

Rochester, NY · On-site

$21.15 - $23.08/hr

From television and streaming to digital, social, and marketing solutions, our team is driven by ... Planning/organizing - prioritizes and plans work activities, uses time efficiently and develops ...

Coordinator, Marketing

Rochester, NY · On-site

$41K - $57K/yr

POSITION OVERVIEW The Marketing Coordinator is responsible for supporting the planning, development ... Digital Marketing Support: Assist with website updates, email marketing initiatives, social media ...

Showing results 21-40

Digital Media Planner information

See Rochester, NY salary details

$18.7K

$69.9K

$121.9K

How much do digital media planner jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital media planner in Rochester, NY is $69,949.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,300.00 and $83,400.00 per year, depending on experience, location, and employer.

What is a digital media planner?

A digital media planner works with a marketing client to create an advertising campaign. In this career, your job duties include helping to storyboard ads and determine how best to distribute advertising; this occurs through a website or through social media. The qualifications for this job vary, but often include a bachelor’s degree in marketing. By taking supplementary classes in business management, writing, or web design, you make yourself more competitive. As a digital media planner, you need to be creative and able to adjust to a rapidly changing market.

What does a digital media planner do?

A Digital Media Planner is responsible for developing and implementing strategies to promote a brand or product across various digital platforms, such as social media, websites, and mobile apps. They analyze target audiences, select appropriate digital channels, and allocate advertising budgets to maximize the effectiveness of campaigns. Their role often involves collaborating with creative teams, negotiating with media vendors, and monitoring campaign performance to ensure goals are met. Digital Media Planners play a crucial role in helping businesses reach and engage their target customers online.

What are the key skills and qualifications needed to thrive as a digital media planner, and why are they important?

To thrive as a Digital Media Planner, you need strong analytical skills, a solid understanding of digital marketing concepts, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency in media planning tools such as Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics is essential. Excellent communication, attention to detail, and adaptability are crucial soft skills for collaborating with clients and internal teams in a fast-evolving environment. These skills ensure effective campaign strategy, optimization, and measurable results that drive client success.

What are some common challenges faced by digital media planners and how can they be addressed?

Digital Media Planners often encounter challenges such as keeping up with rapidly changing digital platforms, managing tight budgets, and accurately measuring campaign effectiveness. To address these, it's important to stay updated on industry trends, use analytics tools to track performance, and maintain clear communication with both clients and internal teams. Building strong relationships with media vendors and continuously learning about new advertising technologies can also help overcome these challenges and ensure successful campaign execution.

What is the difference between Digital Media Planner vs Digital Marketing Specialist?

AspectDigital Media PlannerDigital Marketing Specialist
Primary FocusPlanning and buying digital ad campaignsExecuting and managing digital marketing strategies
Skills & CertificationsMedia planning, ad platforms, analyticsSEO, content marketing, social media, analytics
Work EnvironmentAdvertising agencies, media companiesBrands, marketing agencies, digital firms
Common TasksDeveloping media plans, budget allocationContent creation, campaign management

While both roles involve digital marketing, the Digital Media Planner primarily focuses on strategizing and purchasing ad space, whereas the Digital Marketing Specialist handles broader marketing activities including content and SEO. Understanding these differences helps in choosing the right career path or job search focus.

What are popular job titles related to Digital Media Planner jobs in Rochester, NY?

For Digital Media Planner jobs in Rochester, NY, the most frequently searched job titles are:

What cities near Rochester, NY are hiring for Digital Media Planner jobs?

Cities near Rochester, NY with the most Digital Media Planner job openings:

Infographic showing various Digital Media Planner job openings in Rochester, NY as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $69,949 per year, or $33.6 per hour.

Talent Programs & Performance Partner

Outfront Media

Rochester, NY • On-site

$90 - $110/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

New


Outfront Media rating

8.5

Company rating: 8.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

12th of 78 rated media


Job description

About OUTFRONT

OUTFRONT is one of America’s leading IRL media companies, built to do more than be seen. We create breakthrough real-world experiences that engage, influence, and drive impact. Through creative excellence, high-impact environments, and intelligent audience data, we help brands move people, show up with relevance, and make a lasting impression. Our media lives where life happens, embedded in the culture and landscape of cities and the flow of everyday movement. It’s trusted, unavoidable, and part of the cultural fabric, creating meaningful connections between brands and the audiences they serve. We’re redefining out of home by bringing intelligence, flexibility, and digital innovation to scale, turning physical presence into measurable impact and real-world influence. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

What We Offer
  • Medical, Dental, Vision (including same and opposite-sex domestic partners) HSA and FSA plans, Family Benefits, Pet Benefits 401(k) Plan with an Employer Match Paid Time Off, Commuter Benefits, Educational Assistance Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

The Talent Programs & Performance Partner supports the successful execution of OUTFRONT’s Talent Management initiatives by coordinating day-to-day operations across performance management, employee engagement, talent reviews, learning operations, workforce analytics, and leadership enablement.

Reporting to the Manager, Talent Operations & Performance Enablement, this role partners with HR Business Partners, People Operations, HRIS, business leaders, and external vendors to ensure talent programs are delivered efficiently, consistently, and with a strong employee experience. The ideal candidate is highly organized, collaborative, detail-oriented, and passionate about creating scalable talent processes that help employees and leaders succeed.

Key Responsibilities
  • Performance Management Support: Coordinate the annual performance management process, including goal setting, mid-year reviews, year-end evaluations, manager check-ins, and employee communications. Prepare timelines, communications, guides, FAQs, and manager resources. Monitor program participation and follow up with business stakeholders to ensure timely completion. Support BetterWorks administration, reporting, testing, and continuous improvements. Track performance metrics and identify adoption trends.
  • Employee Engagement: Support administration of the employee engagement survey process. Prepare survey reports, dashboards, and presentation materials. Assist HR Business Partners with engagement action planning. Monitor progress against engagement commitments. Develop communication materials and leader toolkits that support employee engagement initiatives.
  • Talent Reviews & Succession Planning: Coordinate talent review meetings and calibration sessions. Prepare talent profiles, presentation materials, and organizational data. Document key discussion themes and follow-up actions. Maintain succession planning records and development tracking. Assist with high-potential talent identification and reporting.
  • Learning Operations: Administer the Learning Management System (LMS), including course assignments, learner records, reporting, and audience management. Coordinate learning logistics, communications, enrollment, and program evaluations. Support the development of digital learning resources, job aids, microlearning modules, and manager toolkits. Monitor learning participation and completion of metrics.
  • Talent Analytics & Reporting: Build and maintain dashboards, scorecards, and recurring reports. Analyze workforce data related to engagement, performance, learning, and talent development. Prepare executive-ready reports for Talent Management leadership. Ensure data integrity across talent systems and reporting. Conduct regular data audits, reconcile discrepancies, and partner with HRIS and stakeholders to resolve data quality issues across talent, performance, learning, and engagement systems.
  • Project & Program Coordination: Maintain project plans, implementation timelines, and governance documentation. Coordinate meetings, stakeholder communications, and follow-up activities. Track milestones, deliverables, and action items across talent initiatives. Identify opportunities to improve efficiency through automation and standardized processes.
  • HR Technology & Vendor Support: Serve as a day-to-day contact for talent technology platforms and learning vendors. Support system testing, enhancements, reporting, and troubleshooting. Partner with HRIS to maintain data quality and platform effectiveness. Support data governance practices by validating system inputs, maintaining clean reporting fields, documenting data definitions, and ensuring consistent use of talent data across platforms.
  • Continuous Improvement: Recommend process improvements that simplify talent programs and enhance the employee experience. Research best practices in Talent Management, Learning & Development, and Performance Enablement. Support implementation of new tools, technologies, and AI-enabled solutions.
Qualifications

Bachelor’s degree preferred. 4–6 years of experience in Human Resources, Talent Management, Learning & Development, Organizational Development, or Talent Operations. Experience supporting enterprise talent programs. Strong project management and organizational skills. Experience creating reports, dashboards, and executive presentations. Experience with Workday, Betterworks, LMS platforms, Qualtrics, Power BI, or similar HR technologies. Strong understanding of data integrity, reporting accuracy, audit practices, and the importance of maintaining confidential employee information. Excellent communication and stakeholder management skills. High attention to detail with the ability to manage multiple priorities.

For New York the salary range for this role is $90,000-$110,000 per year. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the corresponding Salary Transparency Laws.

OUTFRONT Is An Equal Opportunity Employer All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media AFFIRMATIVE ACTION POLICY STATEMENT.

At OUTFRONT, we’re in the business of growing our people, the places we touch, and our partners’ businesses. As the most visible platform in America, we have a profound opportunity, and more importantly responsibility, to positively impact the people and businesses within the communities in which our canvases exist.

Our Impact
  • We are everywhere. We empower smart brands to take advantage of our ubiquity across 500,000 canvases, our national footprint across 25 top markets, and targeted relevance that can be achieved through our local dominance.
  • We are front and center in the places where people live, work, and travel; from urban centers, to busy highways, to transit hubs, to neighborhoods.
  • We provide the permanent in a media landscape overwrought with the transient. The IRL to fuel the URL. The confluence of, and flexibility between, screens. Truth, trust, and visibility.
  • We are Intelligent OOH. We leverage new technology to make OOH more relevant, responsive, and rewarding to make your existing digital investments work harder.

OUTFRONT. We Get You America.

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