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Digital Marketing Program Manager Jobs in Renton, WA

Baden Sports Inc.

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Digital Marketing & Content * Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content. * Manage content calendars and lead creation ...

Baden Sports Inc

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Digital Marketing & Content * Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content. * Manage content calendars and lead creation ...

Jolkona

Digital Marketing Volunteer/Intern

Seattle, WA · On-site

Working with Program Manager and Executive Director to integrate other online presences including ... Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. * Solid understanding ...

Cypress HCM

Program Manager

Seattle, WA

$100 - $140/hr

Program Manager Job Details * Seattle-based candidates required to support face to face customer ... on marketing technology. * Familiarity with Adobe Digital Experience (DX) products. * PMP or ...

Marriott International

Senior Marketing Manager

Seattle, WA · On-site

$96K - $126K/yr

Manages all internal and external communication and owns digital presence, including by not limited ... Identifies incremental marketing opportunities ranging from partnerships, third-party cites and ...

Marriott

Senior Marketing Manager

Seattle, WA

Manages all internal and external communication and owns digital presence, including by not limited ... Identifies incremental marketing opportunities ranging from partnerships, third-party cites and ...

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Digital Marketing Program Manager information

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How much do digital marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for digital marketing program manager in Renton, WA is $72.45, according to ZipRecruiter salary data. Most workers in this role earn between $49.76 and $106.83 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities near Renton, WA are hiring for Digital Marketing Program Manager jobs?

Cities near Renton, WA with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you

Marketing Manager

Baden Sports Inc.

Kent, WA • On-site

$85K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Position Summary
Baden Sports is seeking a creative, strategic, and hands-on Marketing Manager to lead the development and execution of marketing initiatives across our portfolio of products. This role is responsible for driving brand awareness, consumer engagement, retail support, digital marketing performance, and integrated campaign execution across multiple channels.
The ideal candidate combines strategic thinking with strong execution skills, thrives in a fast-paced entrepreneurial environment, and has a passion for sports, athletes, and authentic brand storytelling.
Key Responsibilities
Brand & Marketing Strategy
  • Develop and execute annual marketing plans aligned with company growth objectives and brand priorities.
  • Manage and strengthen brand positioning across basketball, volleyball, football, soccer, baseball, softball and other product categories.
  • Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer touchpoints.
  • Collaborate cross-functionally with sales, product development, customer service, and executive leadership.

Digital Marketing & Content
  • Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content.
  • Manage content calendars and lead creation of engaging digital content including photography, video, athlete stories, and product campaigns.
  • Monitor and optimize digital performance metrics including traffic, engagement, conversion rates, and ROI.
  • Support eCommerce growth initiatives through promotional campaigns and product merchandising.

Product Launches & Campaign Management
  • Collaborate with Sales and Product leadership to plan and execute go-to-market campaigns for new product launches.
  • Develop marketing collateral, presentations, sales tools, and retailer support materials.
  • Lead seasonal campaigns, sponsorship activations, tournaments, events, and grassroots marketing initiatives.
  • Work closely with external agencies, photographers, designers, and freelance partners as needed.

Partnerships & Athlete Engagement
  • Support athlete, coach, league, and organizational partnerships that strengthen brand visibility and credibility.
  • Identify opportunities for influencer, NIL, and ambassador marketing initiatives.
  • Help manage sponsorship assets, activation schedules, and relationship communications.

Analytics & Budget Management
  • Track campaign performance and provide actionable reporting and insights.
  • Manage marketing budgets and prioritize spending to maximize impact and efficiency.
  • Analyze consumer trends, competitive activity, and market opportunities.

Requirements
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • 5+ years of marketing experience, preferably within sporting goods, consumer products, lifestyle brands, or eCommerce.
  • Strong understanding of digital marketing platforms and analytics tools.
  • Experience managing integrated marketing campaigns from concept through execution.
  • Excellent communication, project management, and organizational skills.
  • Ability to balance strategic planning with hands-on execution.
  • Proficiency in Microsoft Office, Adobe Creative Suite, Shopify, Klaviyo, Google Analytics, or similar marketing platforms is preferred.
  • Proficiency using AI-powered tools to enhance productivity, creative development, content generation, analytics, and overall marketing effectiveness.
  • Passion for sports and understanding of athlete and team sports culture strongly preferred.

Desired Attributes
  • Entrepreneurial mindset with a willingness to take initiative.
  • Strong creative instincts combined with analytical thinking.
  • Collaborative and team-oriented leadership style.
  • Ability to manage multiple priorities in a fast-moving environment.
  • High attention to detail and commitment to brand excellence.

Compensation & Benefits
  • Competitive salary based on experience
  • Performance bonus opportunities
  • Health, dental, and vision benefits
  • 401(k) with company match
  • Paid time off and holidays
  • Employee discounts on Baden products

About Baden Sports
Baden Sports has been crafting premium sports equipment for athletes at all levels for decades. As a family-owned company with deep roots in team sports, Baden is committed to innovation, quality, and supporting the communities where sports are played.
Salary Description
$85,000-$110,000 a year

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