Digital Marketing Program Manager Jobs in Madison, WI

Social& Digital MarketingManager

Middleton, WI

Hybrid: 3 days onsite

At Fiskars Group,we'vebeen shaping everyday moments since 1649. From theiconic orange-handledscissors to pioneering brands across gardening, cooking, and creating, we believe in making the everyday extraordinary.

We are looking for a strategic, data-driven marketer to lead our social mediaeffortsandsupportbroader digital marketing initiatives.TheSocial& Digital MarketingManagerwillown the end-to-end strategy and execution of paid social media, influencermarketingandorganic social media,while contributing acrossadditionaldigital marketing channelsfor Fiskars Americas.

While social media is the primary area of responsibility, this role is expected to contribute broadly across the organization's digital marketing ecosystem, bringing a performance marketing mindset and a willingness to support evolving business priorities.Therole requires someone who isequally comfortable developing strategy, building campaigns inside advertising platforms, managing creators and partners, engaging with consumers, analyzing performance+dataand collaborating cross-functionally to bring compelling campaigns to market.

WhatYou'llDo

Paid Social Media

• Own strategy, planning, execution,optimizationand reporting for all paid social media initiatives across Meta, TikTok,Pinterestand emerging channels.

• Build and manage campaigns directly within adplatforms, continuouslyoptimizingaudiences, creative, budgets,placementsand bidding strategies to maximize performance.

• Manage paid social media budgets, ensuring efficient allocation ofinvestmentand maximizing CTR and other key metrics against businessobjectives.

• Stay current on platform capabilities, industry trends and best practices, implementing new features and testing opportunities that improve campaign effectiveness.

Influencer & Brand Ambassador Marketing

• Partner with internal and external creators to develop high-performing, platform-native content.

• Overseethe complete lifecycle of influencer and brand ambassador partnerships fromrecruitmentthrough execution.

• Build andmaintaina scalable influencer program and content library that supports both organic and paid media initiatives.

Organic Social Media & Community Management

• Own the organic social media strategy and execution across Instagram, Facebook, TikTok, YouTube,Pinterestand future platforms.

• Develop andmaintainan integrated content calendar that supports product launches, seasonal campaigns, retailerinitiativesand brand storytelling.

• Partner proactively with Creative to forecast content needs, developbriefsand ensuretimelydelivery of high-quality assets.

• Monitor social channels daily, responding to consumerinquiriesand collaborating with Customer Service,Productand other cross-functional teams to resolve issues whenappropriate.

Digital Marketing

• Support broader digital marketing initiatives and channels, including Google Ads, YouTube,retailmediaand other key platforms as needed.

• Collaborate with channel owners to develop cohesive omnichannel campaign strategies that maximize consumer reach and campaign effectiveness.

• Leverage AI-powered tools and emerging technologies to improve campaign planning, content development, reporting, workflowefficiencyand marketing performance.

Measurement & Optimization

• Track, measure, and analyze performance (impressions, clicks, CTR, engagement, etc.) tooptimizecontent and campaigns in real time.

• Regularly communicate performance,learningsand optimization opportunities to stakeholders.

• Manage budgets responsibly, ensuring efficient allocation of resources and strong return on investment.

Cross-Functional Leadership

• Serve as the social media subject matter expertand the voice of the consumerwithin the organization.

• Collaborate across Media, Creative, Ecommerce, Sales, Product, Customer Service and Commsteams to deliver integrated campaigns.

• Operate with a high degree of ownership, accountability, and initiative, proactivelyidentifyingopportunities to improve marketing effectiveness.

WhatWe'reLooking For

• Bachelor's Degree in Marketing, Communications, or related field.

• 5+years of social media management and content development experience (CPG/FMCG experiencea plus).

• Hands-on experience building, managing,optimizingand reporting on paid social media campaigns.

• Deep knowledge of social platforms and best practices (Instagram, Facebook, TikTok).

• Strong strategicand cultural awareness skills.

• Demonstrated ability to measure campaign performance, analyze large datasets usingExceland translate findings into actionable recommendations.

• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.

• Clear, compelling communicator-able to translate social performance and opportunities to stakeholders.

• Self-starter with a bias toward action, continuous learning, and problem solving.

• Copywriting skills a plus.

• Hands-on experience in Google Adsor YouTubeAdsa plus.

What Does Success Look Like

Success in this role means driving measurable business growth by building scalable programsand systems that grow brand engagement,improvingcampaign performance, building meaningful creatorpartnershipsand continuouslyidentifyingnew opportunitiesfor improvement.

Why Fiskars Group?

When you join Fiskars Group, you join a team with 375 years of heritage and a forward-looking spirit of innovation. We celebrate creativity, collaboration, and craftsmanship-whether in the tools we make or the teams we build. Based in Middleton, WI, this hybrid role offers a balance of onsite collaboration (3 days/week) and flexibility for remote work.

Ifyou'repassionate about social-first storytelling and want to play a key role in shaping how consumers experience our brand,we'dlove to meet you.

Apply today and help us make daily life extraordinary!