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Digital Marketing Program Manager Jobs in Edmond, OK

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Digital Marketing Program Manager information

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$14

$58

$86

How much do digital marketing program manager jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for digital marketing program manager in Edmond, OK is $58.20, according to ZipRecruiter salary data. Most workers in this role earn between $39.95 and $85.77 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities near Edmond, OK are hiring for Digital Marketing Program Manager jobs?

Cities near Edmond, OK with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you

Digital Marketing Operations & Analytics Manager

Addison Group

Okarche, OK • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Job Title: Digital Marketing Operations & Analytics Manager
Location (city, state): West Oklahoma City
Assignment Type: Direct Hire
Pay: $80,000-$90,000 base salary + annual performance-based bonus potential
Work Schedule: Full-Time | Hybrid Initially onsite Monday-Wednesday for approximately the first 60 days. Longer-term hybrid flexibility may be available based on performance and business needs. This position is not fully remote.
Benefits: This position is eligible for medical, dental, vision, and 401(k).
Our client is a rapidly growing consumer-products organization with a strong e-commerce and direct-to-consumer business. The company has experienced significant growth in recent years and serves individual consumers as well as commercial and national retail customers. The environment is entrepreneurial, fast-paced, and continuing to evolve as the business scales.
We are seeking a Digital Marketing Operations & Analytics Manager to oversee the analytical and operational side of a growing marketing organization. This individual will work closely with marketing leadership to evaluate digital and e-commerce performance, manage reporting and KPIs, identify trends, and translate data into actionable business recommendations.
The ideal candidate combines strong analytical skills with an understanding of marketing and creative strategy. This role will also provide leadership to two marketing team members and help bring greater organization and structure to projects, priorities, and processes.
Key Responsibilities:
  • Analyze digital marketing and e-commerce data to uncover trends, performance issues, and growth opportunities.
  • Translate complex data into clear insights and recommendations for leadership.
  • Own marketing dashboards, KPIs, recurring reports, and performance tracking.
  • Improve reporting processes and help transition manual reporting toward more automated solutions.
  • Evaluate campaign, channel, customer, and e-commerce performance across multiple data sources.
  • Organize marketing initiatives by establishing priorities, timelines, ownership, and follow-up.
  • Lead and support team members responsible for brand/content and social media.
  • Partner with creative team members while using data to help guide marketing decisions.
  • Utilize AI and emerging technologies to improve marketing workflows, analysis, and productivity.
  • Coordinate recurring customer and subscriber initiatives, including vendor sourcing, budgeting, quantities, and deadlines.
  • Collaborate with internal stakeholders, external partners, and agencies.
  • Identify opportunities to improve marketing processes and overall operational efficiency.

Qualifications:
  • Strong experience in digital marketing analytics, marketing operations, e-commerce analytics, or a related field.
  • Ability to analyze large volumes of data and translate findings into actionable recommendations.
  • Experience creating and maintaining dashboards, KPIs, and performance reports.
  • Strong understanding of digital marketing and e-commerce metrics.
  • Experience with data visualization or business intelligence tools; Power BI is highly preferred.
  • Triple Whale experience is a strong plus.
  • Familiarity with Klaviyo, ShipStation, or similar e-commerce/marketing platforms is beneficial.
  • Experience with Trello, Asana, Monday.com, ClickUp, Smartsheet, or similar project-management tools preferred.
  • Previous leadership, team-lead, or people-management experience.
  • Strong project-management and organizational skills with the ability to manage multiple priorities.
  • Self-motivated and comfortable creating processes and structure in a rapidly growing environment.
  • Strong written and verbal communication skills.
  • Comfortable working with different personalities and communicating recommendations confidently and professionally.
  • Interest in incorporating AI tools into day-to-day work.
  • Relevant professional experience is valued over a specific degree; a degree in Data Analytics or a related discipline is a plus.

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