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Digital Marketing Program Manager Jobs in Massachusetts

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager The position of Marketing Programs Manager will report directly to the VP of Marketing and will have responsibility for strategy development and execution of direct to ...

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager Status: Exempt Position: Reports to: Vice President, Marketing Our organization is a rapidly growing Boston-based life science company whose mission is to save lives of ...

CYNET SYSTEMS

Digital Marketing Manager

Boston, MA · On-site

$49 - $71/hr

Work with communicators, marketers or program managers to identify marketing goals, audiences and ... Develop digital marketing plans and relevant, compelling creative deliverables in conjunction with ...

Repligen

$135K - $190K/yr

The Senior Manager, Marketing Program Management, is a critical player/coach responsible for ... digital and omni-channel initiativesEnsure alignment of marketing programs with business goals ...

Kosmos

Digital Marketing Manager

Boston, MA · On-site

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Fall River, MA

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Massachusetts

Digital Marketing Program Manager information

See Massachusetts salary details

$17

$70

$104

How much do digital marketing program manager jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for digital marketing program manager in Massachusetts is $70.34, according to ZipRecruiter salary data. Most workers in this role earn between $48.32 and $103.70 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Massachusetts are hiring for Digital Marketing Program Manager jobs?

Cities in Massachusetts with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $146,317 per year, or $70.3 per hour.

Marketing Program Manager - Life Sciences

Boston, MA • On-site

CEDENT
IT Services • 11 - 50 employees
Learn more about CEDENTexternal

Full-time

Re-posted 13 days ago

Job description

Key Responsibilities:
  • The Marketing Program Manager will work closely with the Product Marketing team to develop and refine content that enhances brand awareness, educates customers, and accelerates sales
  • This individual will ensure that scientific and technical content is effectively translated into engaging marketing materials across multiple channels, including the website, blogs, webinars, social media, and digital marketing campaigns
  • As our Marketing Program Manager, you'll be the creative force behind our content strategy, working hand-in-hand with commercial team leads
  • This role requires the ability to balance technical accuracy with compelling messaging to resonate with target audiences in pharma, biotech, and adjacent industries
  • Content Development & Optimization: Work closely with Product Marketing to create, refine, and optimize content that drives awareness, adoption, and engagement
  • Scientific Storytelling: Translate complex scientific and technical concepts into compelling narratives that resonate with different target audiences
  • Marketing Program Execution: Support the development and execution of integrated marketing programs that align with go-to-market (GTM) strategies and product positioning
  • Plan, coordinate, and execute client’s presence at industry tradeshows and conferences, including exhibit management and logistics.
  • Develop and schedule engaging content across social media platforms to enhance brand visibility and audience engagement.
  • Manage email marketing campaigns, including content creation, audience segmentation, and automation workflows using marketing automation and campaign management platforms.
  • Support the development of marketing materials, such as brochures, presentations, and promotional assets.
  • Track and analyze marketing metrics to assess campaign performance and optimize strategies for improved engagement.
  • Assist in other marketing initiatives as needed to support company objectives.
Qualifications:
  • The ideal candidate is a master of scientific storytelling, with a keen eye for detail and a flair for creating content that resonates with diverse audiences
  • Bachelor’s degree in Life Sciences, Marketing, Communications, Business, or a related field.
  • Minimum of two years of experience in life sciences marketing or communications
  • Strong organizational and project management skills with attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in social media platforms (LinkedIn, X, Instagram) and content scheduling tools.
  • Experience with marketing automation platforms such as HubSpot, Marketo, or Mailchimp.
  • Ability to thrive in a fast-paced environment and contribute innovative ideas.
Cedent logo

About Cedent

Sourced by ZipRecruiter

CEDENT strives to attract and retain the best people and provide an environment where they can all develop professionally and build a rewarding career. As a result, we create an inclusive environment that is rich in diversity, acknowledges each individual's uniqueness and promotes respect, personal achievement and stewardship. Our clients are global and so is CEDENT. We build and maintain a global workforce that includes people from different backgrounds, with a vast range of skills and experience all united by a common culture and commitment to help our clients achieve high performance. Cultivating a diverse workforce and inclusive work environment makes business sense. Our peoples varied skills are the talent engine that powers CEDENT, enabling it in turn to deliver the innovative solutions that help our clients outperform competitors.

Industry

It services

Company size

11 - 50 Employees

Headquarters location

Plano, TX, US

Year founded

2008

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