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Digital Marketing Program Manager Jobs in Kentucky

Centellic

Marketing Operations Manager

Erlanger, KY · On-site

$70K - $75K/yr

... programs are executed accurately, on time, and deliver exceptional client experiences ... This is an ideal opportunity for someone with 3-5 years of digital marketing or marketing ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Kentucky

Digital Marketing Program Manager information

See Kentucky salary details

$14

$55

$82

How much do digital marketing program manager jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for digital marketing program manager in Kentucky is $55.94, according to ZipRecruiter salary data. Most workers in this role earn between $38.41 and $82.45 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Kentucky are hiring for Digital Marketing Program Manager jobs?

Cities in Kentucky with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Kentucky as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $116,360 per year, or $55.9 per hour.

Director of Digital Marketing

DPL Financial Partners

Louisville, KY • On-site

Full-time

Re-posted 6 days ago

Job description

Job Title: Director of Digital MarketingWork Location: Onsite, RemoteEmployment Type: Full TimeReports to: Chief Marketing Officer Position Overview:We are looking for a high-energy, data-obsessed leader to own and accelerate our digital presence in the annuity and wealth management ecosystem. The ideal candidate for Director of Digital Marketing will have extensive, hands-on experience building high-performing lead gen programs with a clear focus on driving engagement, conversions, and pipeline growth. If you are a creative thinker with technical expertise using modern digital tools and platforms across SEO, AEO, paid search and social, digital ads, and analytics, we want to hear from you.What you will own:Oversee the digital marketing ecosystem, including DPL websites (Webflow), Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms.Develop and execute comprehensive digital marketing strategies aligned with company goals, focusing on SEO, AEO, content marketing, and performance marketing.Own multi-channel lead generation and conversion.Analyze campaign data to assess effectiveness and identify opportunities for improvement using analytics tools such as Google Analytics and SQL queries.Use actionable insights to drive informed budgeting, allocation, and campaign decisions.Allocate and manage marketing spend across platforms and campaigns to ensure a positive return on investment.Prepare and present reports to executive leadership.Develop and manage vendor relationships.Monitor industry trends to stay ahead of digital marketing innovations and incorporate best practices into strategies.What we are looking forRequired7+ years experience in B2B digital marketing and lead gen roles Strong communication, collaboration, and consensus building skillsComfortable working in a fast-paced environment with competing demands requiring high velocity executionAbility to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of qualityProven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channelsDeep understanding of conversion optimization techniques and performance marketing strategiesExpertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills (preferred)Experience with Marketing Cloud, SalesLoft, Salesforce and automation toolsKnowledge of SQL for data analysis and reporting purposesAbility to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performancePreferredAnnuity/insurance industry marketing experience is a major plusExperience leveraging AI tools (i.e., Claude) to increase workflow and content creation/distribution efficiencyKnowledge of Asana and Microsoft Office Suite   
Job Posted by ApplicantPro