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Digital Marketing Program Manager Jobs in Connecticut

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Connecticut

Digital Marketing Program Manager information

See Connecticut salary details

$15

$61

$90

How much do digital marketing program manager jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for digital marketing program manager in Connecticut is $61.27, according to ZipRecruiter salary data. Most workers in this role earn between $42.07 and $90.34 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Connecticut are hiring for Digital Marketing Program Manager jobs?

Cities in Connecticut with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 16% Part Time, 4% Temporary, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $127,448 per year, or $61.3 per hour.

Temporary Digital Marketing Manager

Wesleyan

Middletown, CT

$35 - $40/hr

Full-time

Retirement, PTO

Re-posted 17 days ago

Job description

Reporting to the Director of Digital Marketing and Communications, the Temporary Digital Marketing Manager is responsible for the day-to-day, hands-on execution and tracking of the University's digital marketing programs. The Temporary Digital Marketing Manager combines the innovation of strategic digital marketing with the practical technical expertise of paid and organic market tracking. They help implement and track through a dashboard, the paid digital advertising campaigns and organic digital messaging using our integrated marketing strategy as a guide across all digital communication channels.

Responsibilities include:

Reporting, Dashboards & Analytics

  • Generate regular reports and build dashboards to demonstrate the effectiveness of campaigns and provide recommendations for improving performance.
  • Help create and update reporting dashboards using University Google (Looker) Dashboards and related analytics tools.
  • Track key performance indicators (KPIs) such as reach, engagement, click-through rate, conversions, and cost-per-result.
  • Translate reporting into actionable insights for future campaign planning and optimization.

Digital Advertising & Campaign Execution and Tracking

  • Monitor campaign performance, pacing, and spending; optimize targeting, creative, and placements to improve outcomes.
  • Ensure proper campaign tracking through UTMs, QR codes, pixels, conversions, and platform-based reporting tools.
  • Provide guidance on digital marketing tactics, ad formats, campaign setup, and email best practices as needed.
  • Support integrated marketing strategies by collaborating with colleagues across Communications, Social Media, and Content Strategy teams.

Other duties as assigned.

This is an on-campus position working up to 37.5hrs per week.

Minimum Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education, training and experience.
  • Two years of experience in digital marketing, CRM/email marketing, Google Analytics, and paid social media or digital advertising.
  • Excellent writing and editing skills; knowledge of web analytics dashboards for UTM code tracking and troubleshooting.
  • Demonstrated experience managing: Google Ads/AdWords, Google Analytics 4, Paid search (SEM), Paid advertising in social media, Display advertising, and search engine optimization (SEO).
  • Demonstrated experience developing and managing digital marketing campaigns from setup through reporting.
  • Demonstrated experience in creating analytics dashboards using feeds and tracking codes for KPI reporting.
  • Strong understanding of digital marketing metrics and the ability to analyze and interpret data to inform decisions.
  • Ability to manage multiple projects simultaneously and work collaboratively across organizational lines.

Preferred Qualifications

  • Experience with Google Looker Studio and GA4.
  • A proven track record of developing sophisticated, strategic digital marketing plans, advertising campaigns and data-driven platforms.
  • Experience working in higher education marketing or a similarly complex institutional environment.

Additional Applicant Instructions:

Applicants must upload a cover letter and resume.

Pay Range: $35.00 - $40.00/hr.

Work Location: On Campus

All offers to external applicants are contingent on the candidate's completion of a pre-employment background check screening to the satisfaction of Wesleyan University.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed toVice President for Equity and Inclusion, Title IX and ADA/504 Coordinator.

Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University's Clery Act Report are available on request and online athttps://www.wesleyan.edu/publicsafety/clery.html.

Experience is taken into consideration in the determination of salary offers. For more information visithttps://www.wesleyan.edu/hr/handbook/compensation-practices/index.html

Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans, flexible work schedules, employee and dependent tuition programs for those who qualify.

Detailed information on the benefits of working at Wesleyan is located at:https://wesleyan.edu/hr/careers/prospective-resources.html.

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