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Digital Content Producer Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including ...

WOWK-TV

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including ...

Tribune Media

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including ...

Digital Remedy

Associate Producer

Rochester, NY

$17 - $17.60/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.The life-blood of our organization is ...

New

Sinclair Broadcast Group

Associate Producer

Rochester, NY · On-site

$17 - $17.60/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. About the Team The life-blood of our ...

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that ...

WOWK-TV

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

... producer of digital sports contentfor all platforms in a manner that is clear, engaging and ... Regularly posts content to various social media platforms * Generates original story ideas for ...

Tribune Media

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

... producer of digital sports contentfor all platforms in a manner that is clear, engaging and ... Regularly posts content to various social media platforms * Generates original story ideas for ...

Digital Remedy

Newscast Director

Rochester, NY

$17.50 - $18.80/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.The life-blood of our organization is ...

Digital Remedy

Fall NYSBA Intern

Rochester, NY · On-site

$17/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.The life-blood of our organization is ...

Digital Remedy

Regional Sales Assistant

Rochester, NY

$17.20 - $19.20/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.The life-blood of our organization is ...

Sinclair Broadcast Group

Newscast Director

Rochester, NY · On-site

$17.50 - $18.80/hr

Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. About the Team The life-blood of our ...

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All JobsDigital Content Producer JobsDigital Content Producer Jobs in Rochester, NY

Digital Content Producer information

See Rochester, NY salary details

$31.1K

$58.4K

$93.7K

How much do digital content producer jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital content producer in Rochester, NY is $58,406.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $69,600.00 per year, depending on experience, location, and employer.

What is a digital content producer?

Digital content producers develop and post content online to promote their company. They are found in many different industries; specific job duties vary, depending on the company and industry. As a digital content producer, your primary goal is to create marketing content to increase product or company awareness and draw traffic to your website and social media pages. Qualifications to become a digital content production include experience in web copywriting and marketing, and familiarity with all social media outlets.

What does a digital content producer do?

A Digital Content Producer is responsible for creating, editing, and managing content for digital platforms such as websites, social media, and email newsletters. They work with text, images, video, and audio to engage audiences and support organizational goals. Their role often involves planning content strategies, optimizing content for search engines, and using analytics to measure performance. Digital Content Producers collaborate with designers, writers, marketers, and other stakeholders to ensure consistent and effective messaging.

What are the key skills and qualifications needed to thrive as a digital content producer, and why are they important?

To thrive as a Digital Content Producer, you need expertise in content creation, digital marketing, and storytelling, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), SEO tools, basic graphic design software, and analytics platforms is typically required. Strong organizational skills, creativity, and the ability to collaborate effectively with cross-functional teams set top performers apart. These skills ensure engaging, high-quality content that aligns with audience needs and achieves business goals in a fast-evolving digital landscape.

What are some common challenges faced by digital content producers when working with cross-functional teams?

Digital Content Producers often collaborate with marketing, design, and technical teams, which can present challenges such as aligning diverse priorities, managing feedback from multiple stakeholders, and ensuring content meets both creative and strategic objectives. Effective communication and strong project management skills are crucial for balancing deadlines and maintaining quality. Being adaptable and proactive in addressing feedback helps foster smoother collaboration and more successful content outcomes.

What is the difference between Digital Content Producer vs Content Writer?

AspectDigital Content ProducerContent Writer
Primary RoleCreates, manages, and oversees digital content across platforms, including multimedia and interactive media.Focuses on writing and editing textual content for websites, blogs, and articles.
Skills & CertificationsProficiency in content management systems, multimedia tools, and basic SEO; often requires a degree in communications or related fields.Strong writing, editing, and SEO skills; typically requires a degree in journalism, English, or communications.
Work EnvironmentCollaborates with designers, marketers, and developers in digital marketing teams.Works primarily in writing, editing, and research within editorial teams or freelance settings.

While both roles involve content creation, Digital Content Producers manage a broader range of digital media and oversee content strategies, whereas Content Writers focus mainly on producing written content. Understanding these differences helps in choosing the right career path or job search focus.

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The top searched job categories for Digital Content Producer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Digital Content Producer jobs?

Cities near Rochester, NY with the most Digital Content Producer job openings:

Digital Content Producer jobs near you
Infographic showing various Digital Content Producer job openings in Rochester, NY as of July 2026, with employment types broken down into 76% Full Time, 12% Part Time, and 12% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $58,406 per year, or $28.1 per hour.

Digital Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $17.50/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Digital Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring a Digital Content Creator to work in the newsroom writing, aggregating, and publishing news stories, videos, and multimedia elements to our station's digital platforms. The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of the digital media landscape.
Requirements:
  • Strong writing and editing skills, with attention to detail and knowledge of AP style
  • Knowledge of online news journalism and best practices
  • Basic photography, videography and editing for digital delivery
  • Creates engaging stories, videos and imagery for our viewers specific to platforms
  • Gathers information through research, interviews, experience, or attendance of events
  • Proficiency in web content management systems
  • Proficiency with Facebook, X, Instagram, TikTok, YouTube, and other social media platforms required
  • Must be able to work independently and collaboratively in a fast-paced environment
  • Flexibility with working any and all shifts, including nights and/or weekends
  • Copy editing and quality control across our various digital platforms
  • Bachelor's degree in journalism and newsroom experience preferred
  • Basic graphic design experience with Photoshop, Adobe Express preferred
  • Perform other duties as assigned

Compensation: $16.50 - $17.50 an hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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