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Digital Communications information

See Indiana salary details

$39.5K

$72.7K

$106.6K

How much do digital communications jobs pay per year?

As of Aug 25, 2026, the average yearly pay for digital communications in Indiana is $72,739.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $86,600.00 per year, depending on experience, location, and employer.

What is digital communications?

Digital communications refer to the use of digital channels and tools to share information, promote brands, and engage audiences online. This field includes managing social media, email marketing, websites, and digital content such as videos and graphics. Professionals in digital communications develop strategies to effectively convey messages and build relationships with stakeholders in the digital space. They also analyze data to measure the success of campaigns and adjust tactics as needed. The goal is to ensure clear, consistent, and impactful communication across all digital platforms.

What are the key skills and qualifications needed to thrive as a digital communications specialist?

To thrive as a Digital Communications Specialist, you need a strong grasp of writing, editing, digital marketing principles, and a relevant degree in communications or a related field. Familiarity with content management systems (CMS), social media platforms, analytics tools, and email marketing software is typically required. Excellent interpersonal skills, creativity, and the ability to adapt messaging for different audiences help someone excel in this role. These skills are essential for effectively engaging audiences, building brand reputation, and ensuring clear, consistent digital messaging.

What are some common challenges faced by professionals in digital communications, and how can they be addressed?

Professionals in Digital Communications often face challenges such as rapidly evolving technology platforms, maintaining consistent messaging across multiple channels, and managing real-time feedback from audiences. Staying up-to-date with the latest digital tools and trends is essential, as is collaborating closely with marketing, design, and IT teams to ensure cohesive communication strategies. Proactively seeking professional development opportunities and cultivating strong project management skills can help Digital Communications specialists adapt and thrive in this dynamic environment.

What is the difference between Digital Communications vs Content Marketing Specialist?

AspectDigital CommunicationsContent Marketing Specialist
Primary FocusManaging digital messaging, public relations, and online brand presenceCreating and distributing content to attract and engage audiences
Skills & CertificationsCommunication skills, digital media tools, PR knowledgeContent creation, SEO, social media marketing
Work EnvironmentCorporate communications, PR agencies, digital media teamsMarketing departments, advertising agencies, digital media firms

Digital Communications and Content Marketing Specialists both operate in digital media but focus on different aspects. Digital Communications emphasizes managing online messaging and public relations, while Content Marketing focuses on creating engaging content to attract customers. Both roles often require strong communication skills and familiarity with digital tools, but their daily tasks and objectives differ.

What can I do with a digital communications degree?

A digital communications degree prepares individuals for roles such as digital content creator, social media manager, communications specialist, or digital marketing coordinator. These roles involve managing online content, developing communication strategies, and using tools like social media platforms and analytics software to engage audiences and measure campaign effectiveness.

What is digital communications work?

Digital communications work involves creating, managing, and distributing content across digital platforms such as social media, websites, and email to engage audiences and promote messages. It often requires skills in content creation, digital tools, and analytics to measure effectiveness.

What are the most commonly searched types of Digital Communications jobs in Indiana?

The most popular types of Digital Communications jobs in Indiana are:

Digital Communications jobs near you
Infographic showing various Digital Communications job openings in Indiana as of August 2026, with employment types broken down into 50% Part Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $72,739 per year, or $35 per hour.

Web and Digital Strategy Manager (Communications Generalist)

Indiana University

Indianapolis, IN • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 18 days ago

Job description

The Web and Digital Strategy Manager is a full-time position that manages web and other digital needs for initiatives of the Internal Communications unit, housed inside University Communications and Marketing. This position works with all communications leaders and other colleagues across the unit to provide direct web support as well as strategic guidance for the Human Resources (HR), Information Technology (IT) and Indiana University (IU) Global web portfolios.
Department-Specific Responsibilities
  • Leads strategic planning, governance, and ongoing management for the Internal Communications web portfolio, establishing long-term digital roadmaps aligned with university priorities.
  • Supervises process for and completes build-out and/or edits as needed for updated web needs for University Administration (UA) units served by the Internal Communications unit.
  • Maintains workflow consistent with broader UA web team to ensure seamless process and service.
  • Manages web project intake, prioritization, timelines, risks, and resource allocation.
  • Oversees and provides guidance on digital best practices and university brand guidelines.
  • Serves as the primary web strategy consultant for senior leaders and stakeholders across IU Global, HR, and University Information Technology Services (UITS).
  • Builds collaborative relationships with technical teams, communications staff, and campus partners.
  • Collaborates to provide web analysis expertise to other functional teams inside Internal Communications, including but not limited to leadership, content, audience strategy and IU Today teams.
  • Contributes additional support for other UA initiatives and projects.
  • Explores AI communication tools and technologies to enhance digital strategies.
  • Ensures compliance with university web standards, accessibility requirements (WCAG), and digital governance policies.
  • Uses Google Analytics, SiteImprove, and other reporting tools to evaluate website performance and recommend improvements.
General Responsibilities
  • Independently creates basic and complex communications for print and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
  • Responds to inquiries and requests and explains policies, procedures, and context of communications.
  • Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
  • Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
  • Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
  • Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
  • Monitors industry trends and best practices and makes process and operational recommendations to manager.
  • May provide guidance to lower-level Communications Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
  • Bachelor's degree in communications, journalism, English, public relations, or related field.
WORK EXPERIENCE
Required
  • 5 years in a relevant field.
Preferred
  • 3 years of demonstrated experience with proven written communications skills.
SKILLS
Required
  • Proficient written and verbal communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast paced, dynamic environment.
  • Seeks to acquire knowledge in area of specialty.
  • Highly thorough and dependable.
  • Demonstrates a high level of accuracy, even under pressure.
  • Possesses a high degree of initiative.
  • Ability to influence internal and/or external constituents.
Preferred
  • Proficiency with WCMS, LiveWhale and related content management systems.
  • Demonstrated knowledge of web management and digital analytics.
  • Ability to work independently as well as part of a team.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Communications Generalist
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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