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Digital Channel Development Manager Jobs (NOW HIRING)

Citigroup, Inc.

Digital Channel Analyst

Charlotte, NC · On-site

$107K - $160K/yr

The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking. The Digital ...

Cohesity

Director, Channel Development

New York, NY · On-site

$304K - $381K/yr

We are looking for a Director of Channel Development to join our high-impact sales organization ... Build, manage, and expand strategic relationships across key channel partners and distributors

DrFirst Inc.

EHR Channel Development Executive

$175K/yr

This role carries no account management or renewal responsibilities. Success is measured exclusively by new partnership logos signed and new revenue generated. The EHR Channel Development Executive ...

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How much do digital channel development manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for digital channel development manager in the United States is $126,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $134,500.00 per year, depending on experience, location, and employer.

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Digital Channel Analyst

Charlotte, NC • On-site

Citigroup, Inc.
Banking and Credit Intermediation • 5 - 10K employees
Learn more about Citigroup, Inc.external

$107K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Citibank rating

8.4

Company rating: 8.4 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

Job description

Digital Channel Lead Analyst will lead and execute Citi Marketing strategies to drive customer engagement. The role will drive marketing execution in Citi's Citibank Online and Mobile App post log in marketing placements. The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking.
The Digital Channel Program manager is responsible for the delivery of those strategies to our existing customers - ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across Citi's cross functional teams. Partner with subject matter stakeholders such as IT, Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi's data infrastructure, real time offer decisioning engine, and technical platforms. The role will require strong communication and influence skills, in particular colleagues in other areas and occasional external customers.
Responsibilities:
  • Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
  • Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
  • Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
  • Aid in reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
  • Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
  • Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.
  • Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities.
  • Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 6-10 years of experience in Marketing and retail bank/financial services industry experience.
  • Digital Experience within Pega is a necessity.
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem solving and sense of ownership.
  • Solid communication, presentation and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:
  • Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Digital & Social Media Marketing
Time Type:
Full time
Primary Location:
NC-CHARLOTTE (BALLANTYNE)
Primary Location Full Time Salary Range:
$107,120.00 - $160,680.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

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We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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