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Digital Audience Development Jobs in Rochester, NY

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Develops and edits advertising, print and digital collateral, social media, and email marketing ... Assists in marketing budget development and cost tracking. * Aids in the preparation of ...

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52K - $70K/yr

Develops and edits advertising, print and digital collateral, social media, and email marketing ... Assists in marketing budget development and cost tracking. * Aids in the preparation of ...

WOWK-TV

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Consistently achieve and exceed revenue goals through aggressive new business development and ... Understanding of digital advertising metrics, audience targeting, campaign optimization, and ...

Tribune Media

Account Executive

Rochester, NY

$50K - $80K/yr

Consistently achieve and exceed revenue goals through aggressive new business development and ... Understanding of digital advertising metrics, audience targeting, campaign optimization, and ...

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

Consistently achieve and exceed revenue goals through aggressive new business development and ... Understanding of digital advertising metrics, audience targeting, campaign optimization, and ...

Enpro

Application Engineer

Palmyra, NY · On-site

$76K - $100K/yr

Understand and actively participate in our digital strategy through the development of technical ... audiences. * Collaborates - Builds partnerships and works collaboratively with others to meet ...

Enpro Industries

Application Engineer

Palmyra, NY · On-site

$76K - $100K/yr

Understand and actively participate in our digital strategy through the development of technical ... audiences. * Collaborates - Builds partnerships and works collaboratively with others to meet ...

Howmet Aerospace

Continuous Improvement

Rochester, NY · On-site

$77K - $95K/yr

Digital Transformation & Automation BASIC EDUCATION AND EXPERIENCE * Bachelor's degree from an ... Ability to effectively present material to a wide range of audiences Salary Range: $77,000 to $95 ...

Butler/Till, Inc.

Senior Graphic Designer

Rochester, NY · On-site

$53K - $84K/yr

... development of Butler/Till's visual identity across digital and print channels • Ensure all ... of audience and channel context when designing assets across platforms • Partner with marketing ...

Qualitrol

Senior Marketing Manager

Fairport, NY · On-site

Partner with Digital Customer Experience, Web Development, Sales Operations, IT, and Ralliant ... Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring ...

New

Ralliant

Senior Marketing Manager

Fairport, NY · On-site

Partner with Digital Customer Experience, Web Development, Sales Operations, IT, and Ralliant ... Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring ...

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Digital Audience Development information

See Rochester, NY salary details

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$46

$87

How much do digital audience development jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for digital audience development in Rochester, NY is $46.62, according to ZipRecruiter salary data. Most workers in this role earn between $25.14 and $60.48 per hour, depending on experience, location, and employer.

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities near Rochester, NY are hiring for Digital Audience Development jobs?

Cities near Rochester, NY with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

U.S. Private Bank - Head of Next Generation Strategy & Engagement - Executive Director

Rochester, NY • On-site

JPMorgan Chase & Co.
Finance and Insurance • 10K+ employees
Learn more about JPMorgan Chase & Co.external

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Re-posted 3 days ago

JPMorgan Chase & Co. rating

7.9

Company rating: 7.9 out of 10

Based on 500 frontline employees who took The Breakroom Quiz

Job description

The Head of Next Generation Strategy and Engagement will join J.P. Morgan Private Advisory and the Family Office team. This individual will lead the vision, development, and execution of the firm’s strategy to engage and serve next generation clients and family members across the Global Private Bank. In this capacity, the role will help shape the long-term strategic agenda for next gen engagement - including the development of differentiated solutions and services, client engagement and education programs, strategic partnerships, and go-to-market execution.

Job Responsibilities
  • Define and lead the private bank-wide strategy for next generation client engagement across the private bank ecosystem, aligned to the firm’s broader priorities.
  • Build and lead cross-functional advisory council within the Private Bank (bankers, investors, subject matter experts, and key partners across lending/mortgage, sustainable investing, OCIO, marketing, digital, product, trust & estate, family office, and other groups) to coordinate existing efforts, identify gaps, and scale next gen initiatives and offerings.
  • Identify emerging trends shaping next gen client priorities and advise senior leadership on evolving expectations and competitive dynamics.
  • Develop and drive a multi-year roadmap for next gen capabilities, experiences, and client solutions.
  • Lead the strategy and execution of differentiated next gen engagement programs (e.g., "JPM Academy"), including conferences/events (EFL, 40x40, etc.), peer networking, educational forums, and curated experiences.
  • Create thematic content and financial education curriculums spanning investing fundamentals, macro and markets, planning and financial well-being, leadership, governance, and family dynamics.
  • Partner with internal and external subject matter experts to deliver compelling programming tailored to next generation audiences.
  • Build scalable engagement models across in-person, digital, and hybrid channels.
  • Evaluate strategic partnerships and external providers (including educational institutions and experiential offerings) that enhance the next gen value proposition.
  • Establish measurement frameworks to track adoption, engagement, and commercial impact of next gen initiatives.
  • Design and execute the go-to-market strategy across advisors, bankers, and regional leadership, including advisor enablement tools, training, playbooks, and engagement frameworks.
  • Work with Head of Content Strategy within J.P. Morgan Private Advisory to position the firm externally as a leader serving next generation wealth holders.
  • Support strategic client opportunities and key family relationships where next gen engagement is a priority.
Qualifications, Capabilities, and Skills
  • 8+ years of experience in wealth management, private banking, family office, strategy, client engagement, or related fields.
  • Strong understanding of investment products, financial planning, wealth transfer and taxation.
  • Demonstrated experience building strategic initiatives, platforms, programs, or client offerings from concept through execution.
  • Strong executive presence and ability to engage credibly with clients, advisors, senior executives, and external partners.
  • Experience leading complex cross-functional initiatives in matrixed organizations.
  • Exceptional communication, presentation, and relationship management skills.
  • Strategic thinker with strong commercial instincts and execution orientation.
  • Experience working with family offices, UHNW clients, or private bank advisory teams preferred.
  • Familiarity with next generation themes including investment fundamentals, entrepreneurship, governance, philanthropy, and digital engagement preferred.
  • Experience developing client events, educational programming, or curated peer communities preferred.
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