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Digital Audience Development Jobs in Rochester, NY

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$40/hr

Ability to explain content optimization, audience engagement metrics, multimedia integration, and ... development guidance to support students from digital media beginners through advanced content ...

EnthuZiastic

Growth Hacker - Remote

Geneseo, NY · On-site

Product Development: * Collaborate with product teams to improve user experience, optimize product ... Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep ...

EnthuZiastic

Growth Hacker - Remote

Rochester, NY · Remote

Product Development: * Collaborate with product teams to improve user experience, optimize product ... Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep ...

EnthuZiastic

Growth Hacker - Remote

Rochester, NY · On-site

Product Development: * Collaborate with product teams to improve user experience, optimize product ... Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep ...

EnthuZiastic

Growth Hacker - Remote

Geneseo, NY · Remote

Product Development: * Collaborate with product teams to improve user experience, optimize product ... Requirements Digital Marketing Expertise: * Proven experience in digital marketing, with a deep ...

CGI Digital

Freelance Podcast Host

Rochester, NY · On-site

Our content reaches both local and national audiences, and we are growing quickly. We are looking ... Execute a Structured Format Follow pre-developed questions and production guidance while keeping ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

... audiences. * Manage and optimize digital ad budgets, ensuring campaigns achieve KPIs while staying ... Access to ongoing learning and development opportunities, including mentorship from Google ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

... audiences. * Manage and optimize digital ad budgets, ensuring campaigns achieve KPIs while staying ... Access to ongoing learning and development opportunities, including mentorship from Google ...

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All JobsDigital Audience Development JobsDigital Audience Development Jobs in Rochester, NY

Digital Audience Development information

See Rochester, NY salary details

$16

$46

$87

How much do digital audience development jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for digital audience development in Rochester, NY is $46.62, according to ZipRecruiter salary data. Most workers in this role earn between $25.14 and $60.48 per hour, depending on experience, location, and employer.

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities near Rochester, NY are hiring for Digital Audience Development jobs?

Cities near Rochester, NY with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Digital Media Tutor

Rochester, NY • Remote

Varsity Tutors
Education • 501 - 1,000 employees
Learn more about Varsity Tutorsexternal

$40/hr

Part-time

Re-posted 11 days ago

Varsity Tutors rating

5.9

Company rating: 5.9 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

About the Job
The Varsity Tutors Live Learning Platform has thousands of students looking for online Digital Media tutors nationally. As a tutor on the Varsity Tutors Platform, you'll have the flexibility to set your own schedule, earn competitive rates, and make a real impact on students' academic success and understanding. All from the comfort of your home.
Why Join Our Platform?
  • Earn incrementally higher pay for each session with the same student, reaching up to $40/hour.
  • Get paid up to twice per week, ensuring fast and reliable compensation for the tutoring sessions you conduct and invoice.
  • Set your own hours and tutor as much as you'd like.
  • Tutor remotely using our purpose-built Live Learning Platform. No commuting required.
  • Get matched with students best-suited to your teaching style and expertise.
  • Our AI-powered Tutor Copilot enhances your sessions with real-time instructional support, lesson generation, and engagement features, helping you save prep time and focus on impactful teaching.
  • We handle the logistics—you just invoice for your tutoring sessions, and we take care of payments.

What We Look For In a Digital Media Tutor
  • Advanced Subject Mastery: Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques. Ability to explain content optimization, audience engagement metrics, multimedia integration, and digital publishing workflows while preparing students for digital media careers and content creation roles.
  • Conceptual Teaching & Problem-Solving: Skilled at teaching multimedia content creation, platform-specific design, and digital workflow management. Guides students through creating graphics for social platforms, editing video content, recording and editing audio, designing web layouts, and developing cross-platform content strategies. Emphasizes creative problem-solving within technical constraints and connects digital media to marketing, journalism, entertainment, and education applications.
  • Curriculum Awareness & Adaptive Instruction: Familiar with digital media curricula and common challenges such as keeping pace with evolving platforms, mastering multiple software tools, and developing a cohesive digital portfolio. Adapts instruction using project-based production assignments, software tutorials, and portfolio development guidance to support students from digital media beginners through advanced content creators building professional multimedia skills.
  • Effective Teaching Methods: Ability to identify concepts students commonly struggle with, explain material using multiple approaches, and adapt instruction to meet individual learning needs and styles.
  • Strong communication skills and a friendly, engaging teaching style.
  • Ability to adapt to different learning styles and student needs.

Ways To Connect With Students
  • 1-on-1 Online Tutoring - Provide personalized instruction to individual students.
  • Instant Tutoring - Accept on-demand tutoring requests whenever you're available.

About Varsity Tutors And 1-on-1 Online Tutoring
Our mission is to transform the way people learn by leveraging advanced technology, AI, and the latest in learning science to create personalized learning experiences. Through 1-on-1 Online Tutoring, students receive customized instruction that helps them achieve their learning goals. Our platform is designed to match students with the right tutors, fostering better outcomes and a passion for learning.
Please note: Varsity Tutors does not contract in: Alaska, California, Colorado, Delaware, Hawaii, Maine, New Hampshire, North Dakota, Vermont, West Virginia or Puerto Rico.

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