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Digital Audience Development Jobs in Texas (NOW HIRING)

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations. * Demonstrated success driving audience growth and ...

WOWK-TV

Digital Media Director

Lubbock, TX

Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations. * Demonstrated success driving audience growth and ...

Tribune Media

Digital Media Director

Lubbock, TX

Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations. * Demonstrated success driving audience growth and ...

Jobtailor

Digital Marketing Manager

Austin, TX · On-site

* Develop and execute digital marketing strategies driving ticket revenue, merchandise sales ... Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and ...

New

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · On-site

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Newspapers

Director of Audience

Dallas, TX · On-site

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Television

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

Hearst Newspapers

Director of Audience

Dallas, TX · Hybrid

Director of Audience, The Dallas Morning News Opening Statement: The Dallas Morning News is looking ... and development * Display exceptional news judgment with the ability to recognize the digital ...

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Digital Audience Development information

What is digital audience development?

Digital Audience Development refers to the strategies and practices used to grow, engage, and retain an organization's online audience across various digital platforms. Professionals in this field use analytics, content optimization, social media, email marketing, and SEO to attract new users and maintain the interest of existing ones. The goal is to increase web traffic, boost engagement, and convert online interactions into measurable business outcomes. This role is essential for media companies, publishers, and brands looking to expand their reach in the digital space.

How does a digital audience development professional typically collaborate with editorial and marketing teams to drive engagement?

Digital Audience Development professionals work closely with both editorial and marketing teams to maximize content reach and engagement. They often analyze audience data to provide insights on trending topics, optimal publishing times, and content formats that resonate with target demographics. By sharing these findings, they help editorial teams tailor content strategies and assist marketing teams in executing effective distribution campaigns across social and digital channels. This collaborative approach ensures content is both discoverable and engaging, driving sustained audience growth.

What are the key skills and qualifications needed to thrive as a digital audience development professional, and why are they important?

To thrive in Digital Audience Development, you need a strong grasp of digital marketing, analytics, content strategy, and often a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEO platforms, social media management systems, and email marketing software is typically required. Strong communication, creativity, and data-driven decision-making are standout soft skills for this role. These competencies are crucial for effectively growing and engaging online audiences, optimizing campaigns, and driving measurable business results.

What is the difference between Digital Audience Development vs Content Marketing?

AspectDigital Audience DevelopmentContent Marketing
Primary FocusGrowing and engaging online audiences across digital platformsCreating and distributing valuable content to attract and retain customers
Skills NeededData analysis, social media, SEO, audience engagementContent creation, storytelling, SEO, branding
Work EnvironmentDigital media teams, marketing departments, online platformsMarketing teams, content studios, brand departments

Digital Audience Development and Content Marketing both aim to enhance online presence but differ in focus. Digital Audience Development centers on expanding and engaging audiences through data-driven strategies, while Content Marketing emphasizes creating compelling content to attract customers. Understanding these distinctions helps organizations align their digital strategies effectively.

What does a digital audience developer do?

A digital audience developer is responsible for growing and engaging online audiences through content strategy, social media, and data analysis. They use tools like analytics platforms to understand audience behavior and optimize content to increase reach and engagement. Strong communication skills and knowledge of digital marketing are essential for this role.

What cities in Texas are hiring for Digital Audience Development jobs?

Cities in Texas with the most Digital Audience Development job openings:

Digital Audience Development jobs near you

Digital Media Director

Lubbock, TX • On-site

Nexstar Media Group Inc.
Broadcasting • 1 - 5K employees
Learn more about Nexstar Media Group Inc.external

Other

Medical, Dental, Vision, Life, PTO

Posted 28 days ago

Nexstar Media Group rating

7.2

Company rating: 7.2 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

Job description

## Digital Media DirectorApplylocations: TX, Lubbocktime type: Full timeposted on: Posted Todayjob requisition id: REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading KLBK's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms.The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.**Duties/Responsibilities*** Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.* Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.* Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.**Requirements/Skills*** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred.**Benefits:** Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more. #J-18808-Ljbffr

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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