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Digital Analytics Manager Jobs in Reston, VA (NOW HIRING)

MyChart Digital Solutions Analyst

Alexandria, VA · On-site

$105K - $124K/yr

... management, and on-going support of comprehensive business and clinical information systems. Gains ... MyChart Digital Solutions Analyst is responsible for establishing credibility at all levels of ...

MyChart Digital Solutions Analyst

Alexandria, VA · On-site +1

$105K - $124K/yr

... management, and on-going support of comprehensive business and clinical information systems. Gains ... MyChart Digital Solutions Analyst is responsible for establishing credibility at all levels of ...

Digital Forensics Analyst

Mclean, VA · On-site

$100K - $145K/yr

The Digital Forensics Analyst will support a dynamic team that provides engineering services across ... Manage systems resources including performance, capacity, availability, serviceability, and ...

Digital Workplace Analyst

Washington, DC · On-site

$111K - $131K/yr

Manage the office pictorial directory and staff image library, ensuring images are properly sized ... Bachelor's degree in related fields, such as accounting, software development, business analytics ...

New

Digital Forensics Analyst

Mclean, VA · On-site

$100K - $145K/yr

The Digital Forensics Analyst will support a dynamic team that provides engineering services across ... Manage systems resources including performance, capacity, availability, serviceability, and ...

Digital Forensics Analyst

Mclean, VA · On-site

$100K - $145K/yr

The Digital Forensics Analyst will support a dynamic team that provides engineering services across ... Manage systems resources including performance, capacity, availability, serviceability, and ...

The Manager will oversee traditional customer analytics, including segmentation, attribution, predictive modeling, and digital analytics, while monitoring customer trends and operational performance.

The Manager will oversee traditional customer analytics, including segmentation, attribution, predictive modeling, and digital analytics, while monitoring customer trends and operational performance.

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Digital Analytics Manager information

See Reston, VA salary details

$40.6K

$118.9K

$156.1K

How much do digital analytics manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for digital analytics manager in Reston, VA is $118,933.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $139,900.00 per year, depending on experience, location, and employer.

How does a Digital Analytics Manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What is a Digital Analytics Manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

What are the key skills and qualifications needed to thrive as a Digital Analytics Manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What are popular job titles related to Digital Analytics Manager jobs in Reston, VA? For Digital Analytics Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Manager jobs in Reston, VA look for? The top searched job categories for Digital Analytics Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Analytics Manager jobs? Cities near Reston, VA with the most Digital Analytics Manager job openings:
Infographic showing various Digital Analytics Manager job openings in Reston, VA as of July 2026, with employment types broken down into 92% Full Time, 5% Part Time, and 3% Contract. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $118,933 per year, or $57.2 per hour.
Fall 2026 Data and Analytics Intern (DC)

Fall 2026 Data and Analytics Intern (DC)

Invariant LLC

Washington, DC

$24/hr

Other

Posted 15 days ago


Job description

Description

Invariant, a bipartisan government relations and communications firm providing strategic advice to companies, trade associations, nonprofits, and individuals, seeks a Data and Analytics Intern for fall 2026. Preference will be given to candidates able to commit to a full-time internship.


The Data & Analytics Intern will assist the team in analyzing online conversations and transforming data into clear, actionable insights for clients. This position emphasizes developing foundational skills in social listening and digital analytics using tools such as Brandwatch. It is ideal for someone who is curious, detail-oriented, and eager to combine data analysis with storytelling.


Responsibilities

  • Assisting in developing and refining search queries to capture relevant online conversations.
  • Gathering and organizing social and digital data from analytics platforms.
  • Detecting trends, patterns, and key themes within large datasets.
  • Converting data into clear, concise insights and narratives.
  • Supporting the creation of client-ready deliverables (e.g., presentations, written reports).
  • Continuously learning and applying new analytical tools and methodologies.
  • Supporting internal AI projects as needed.

Qualifications

  • Demonstrated ability to work collaboratively and communicate efficiently and effectively. 
  • Comfortable working in a fast-paced environment while managing competing priorities and deadlines. 
  • Established attention to detail. 
  • Willing to take initiative. 


Applications will be reviewed on a rolling basis. Interns will begin their term with Invariant in person on August 31, 2026. The compensation for this position is $19/hour for undergraduate candidates and $24/hour for graduate candidates.


Invariant is committed to creating a diverse culture and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.