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Digital Analytics Manager Jobs in Reston, VA (NOW HIRING)

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where ...

Five Guys

Digital & Analytics Intern

Alexandria, VA

$20/hr

Digital & Analytics Intern Department: Digital Marketing & Analytics Location: Corporate Office ... This role focuses on transforming marketing, CRM, and promotional campaign data--including Limited ...

Five Guys

Digital & Analytics Intern

Alexandria, VA · On-site

$20/hr

Digital Marketing & Analytics Location: Corporate Office (In-Office) Internship Length: 10 Weeks ... This role focuses on transforming marketing, CRM, and promotional campaign data-including Limited ...

Ra

Marketing Analytics Manager

Washington, DC

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Ra

Marketing Analytics Manager

Arlington, VA

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do ... You will be using quantitative methods to assess the impact of offline and digital marketing. You ...

Weber Shandwick

Manager, Analytics & AI

Washington, DC · On-site

$86K - $100K/yr

Basic Qualifications: * 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement. * 1+ years of experience managing one or more ...

Circa - IPG DXTRA

Manager, Analytics & AI

Washington, DC · On-site

$86K - $100K/yr

Basic Qualifications: * 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement. * 1+ years of experience managing one or more ...

Weber Shandwick

Manager, Analytics & AI

Washington, DC

$86K - $100K/yr

Basic Qualifications: * 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement. * 1+ years of experience managing one or more ...

Circa - IPG DXTRA

Manager, Analytics & AI

Washington, DC · On-site

$86K - $100K/yr

Basic Qualifications: * 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement. * 1+ years of experience managing one or more ...

Truth Initiative

Analyst, Data & Analytics

Washington, DC · On-site

$83K - $87K/yr

This role is designed for a well-rounded analyst with 5+ years of hands-on experience in digital ... Ability to manage multiple projects in a dynamic environment ADDITIONAL INFORMATION This position ...

Truth Initiative

Analyst, Data & Analytics

Washington, DC · On-site

$83K - $87K/yr

This role is designed for a well-rounded analyst with 5+ years of hands-on experience in digital ... Ability to manage multiple projects in a dynamic environment ADDITIONAL INFORMATION This position ...

Danaher

Digital Analyst Internships

Annandale, VA · On-site

$98K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Rockville, MD · On-site

$100K - $118K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Gaithersburg, MD · On-site

$106K - $125K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

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All JobsDigital Analytics Manager JobsDigital Analytics Manager Jobs in Reston, VA

Digital Analytics Manager information

See Reston, VA salary details

$40.6K

$118.9K

$156.1K

How much do digital analytics manager jobs pay per year?

As of Jun 27, 2026, the average yearly pay for digital analytics manager in Reston, VA is $118,933.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,600.00 and $139,900.00 per year, depending on experience, location, and employer.

How does a Digital Analytics Manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What is a Digital Analytics Manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

What are the key skills and qualifications needed to thrive as a Digital Analytics Manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What are popular job titles related to Digital Analytics Manager jobs in Reston, VA? For Digital Analytics Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Manager jobs in Reston, VA look for? The top searched job categories for Digital Analytics Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Analytics Manager jobs? Cities near Reston, VA with the most Digital Analytics Manager job openings:
Digital Analytics Manager jobs near you
Infographic showing various Digital Analytics Manager job openings in Reston, VA as of June 2026, with employment types broken down into 1% As Needed, 88% Full Time, 8% Part Time, and 3% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $118,933 per year, or $57.2 per hour.
Digital Analytics Manager

Digital Analytics Manager

Reingold Inc

Alexandria, VA • On-site

Full-time

Posted 17 days ago

Job description


About Reingold
Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.
We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.
When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.
That's where you come in. We’re looking for a digital analyst with strong analytical and technical skills to help lead the delivery of data-driven marketing strategies and digital analytics solutions for clients’ websites and mobile apps. This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues, clients and stakeholders. 
This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.
Here’s the work you’ll do:
Essential Functions:
  • Understand clients’ goals and translate them into analytics strategies for measuring the effectiveness of digital experience and marketing initiatives, as well as analyze data to provide insights into the performance thereof.
  • Lead the rollout of analytics solutions on clients’ digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.
  • Lead the adoption of technologies to automate data collection and reporting processes, as well as manage data warehouses while ensuring data fidelity.
  • Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
  • Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and in accordance with digital analytics best practices.
  • Spearhead the adoption of analytics best practices across the organization, with a focus on scalability and data privacy.
  • Bring data to life through compelling storytelling, turning complex analytics findings into clear, actionable narratives that resonate with a range of audiences, from technical teams to executive stakeholders and clients.
  • Help internal teams and clients feel confident in data-driven decisions by presenting insights in a way that is engaging, persuasive, and easy to act on.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.
This role is a good fit for someone with these qualifications, experience and skills:
Required Qualifications:
  • 8 or more years of professional experience with digital analytics solutions and marketing data, with expert knowledge in Google Analytics, Adobe Analytics/CJA or similar, as well as marketing platforms such as Google Ads, Google DV360, and Facebook Ads.
  • Expert knowledge of data visualization tools, such as Data Studio, Power BI and Tableau.
  • Expert knowledge of tag managers (Adobe Launch, Tealium IQ, Google Tag Manager).
  • Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.
  • A strong understanding of data end-use and the technical aspects of data collection to plan and implement analytics solutions.
  • Experience with automating data collection and reporting through cloud platforms, such as Google Cloud Platform, Snowflake or Amazon Web Services.
  • Experience in driving data governance and reporting standards across multiple initiatives.
  • Excellent oral and written communications skills.
  • A bachelor’s degree in marketing, communications, computer science, math, or a similar field (or equivalent work experience).
  • Experience with non-routine and very complex responsibilities, involving the application of advanced technical and business skills.
Preferred Qualifications:
  • A knack for data storytelling, with the ability to go beyond charts and dashboards to craft "so what" narratives that connect with both technical and non-technical audiences.
  • Comfort and experience presenting analytics findings to clients and senior stakeholders, including the ability to walk people through your thinking, address questions, and build alignment around a path forward.
  • Working experience and fluency with Python, SQL, JavaScript, HTML, and CSS, as well as a strong technical understanding of website architecture and mobile platforms.
  • Experience with site and marketing testing (Adobe Target, Optimizely), data privacy technologies (cookie banners, etc.)
  • Experience with other Adobe platforms like AEP, AEM, Audience Manager, Media Optimizer, Campaign preferred.
Supervisory Responsibilities: This position may supervise one or more employees. 
Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
Reingold is dedicated to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email careers@reingold.com or contact a member of the People & Experience team at 202-333-0400.
Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email careers@reingold.com. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.
Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa. U.S. citizenship may be required for future project assignments that involve access to classified information. Candidates must be able to obtain and maintain a U.S. government security clearance if required.
Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interested individuals including veterans and persons with disabilities.
 

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