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Digital Analytics Manager Jobs in Hanover, MA (NOW HIRING)

Doist

Manager - Digital Marketing Analytics

Boston, MA · On-site

$128 - $170/hr

This role sits within Performance Marketing Analytics and serves as an analytics partner to Marketing's digital acquisition team. This role will report to the Sr. Manager of Performance Marketing ...

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Grand Circle Corporation

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Grand Circle Travel

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Grand Circle LLC

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Danaher

Digital Analyst Internships

Brockton, MA · On-site

$99K - $117K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Cambridge, MA · On-site

$108K - $128K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Cambridge, MA · On-site

$108K - $128K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Imprivata

Sr. Manager, Digital Experience

Waltham, MA · On-site

$213K - $225K/yr

Own website analytics, performance metrics, and executive reporting, providing data-driven insights and recommendations using GA4, Ahrefs, and other digital analytics tools. * Manage relationships ...

Danaher

Digital Analyst Internships

Brockton, MA · On-site

$99K - $117K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

3E

Marketing Analytics Manager

Boston, MA · Remote

$120K - $135K/yr

About the Role 3E is looking for an Marketing Analytics Manager to help transform how our Marketing ... Develop reporting across paid media, digital, web, email, events, partner, ABM, lifecycle, organic ...

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All JobsDigital Analytics JobsDigital Analytics Manager JobsDigital Analytics Manager Jobs in Hanover, MA

Digital Analytics Manager information

See Hanover, MA salary details

$40.7K

$119.3K

$156.5K

How much do digital analytics manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital analytics manager in Hanover, MA is $119,281.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,900.00 and $140,300.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.

What are popular job titles related to Digital Analytics Manager jobs in Hanover, MA?

For Digital Analytics Manager jobs in Hanover, MA, the most frequently searched job titles are:

What job categories do people searching Digital Analytics Manager jobs in Hanover, MA look for?

The top searched job categories for Digital Analytics Manager jobs in Hanover, MA are:

What cities near Hanover, MA are hiring for Digital Analytics Manager jobs?

Cities near Hanover, MA with the most Digital Analytics Manager job openings:

Digital Analytics Manager jobs near you

Director, Digital & Loyalty Analytics

Panera Bread

Newton, MA • On-site

$177K - $202K/yr

Full-time

Posted 21 days ago

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,466 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Job description

Director, Digital & Loyalty Analytics
Job Purpose:
The Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera's digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera's $B+ digital ecosystem-including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms.
This role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare "hybrid" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams.
Location: Newton, MA (Hybrid - 3 days per week in-office)
Key Responsibilities:
  • Loyalty & CRM Strategic Leadership: Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV).
  • Commercial & Financial Impact: Quantify the true financial incrementality of loyalty offers, promotional campaigns, and digital features, translating digital performance metrics into EBITDA impact and franchisee profitability.
  • Hands-On Technical & Data Fluency: Serve as a bridge between business strategy and data engineering. Maintain hands-on capability in querying databases (SQL) to perform ad-hoc validation, build prototype datasets, and interrogate complex customer tables in modern cloud data warehouses.
  • Experimentation & Incrementality Frameworks: Design and oversee a rigorous test-and-learn infrastructure for digital and loyalty initiatives (A/B testing, personalized offer design, multi-cell campaign evaluation) to ensure continuous optimization.
  • Executive Communication & Storytelling: Synthesize complex behavioral datasets into clear, executive-ready presentations and narratives for senior leadership, distilling technical findings into strategic business recommendations.
  • MarTech & Customer Data Stewardship: Collaborate with IT, Data Engineering, and Marketing Tech teams to optimize the customer data platform (CDP) and event-based tracking stacks, ensuring loyalty schemas are accurate, structured, and accessible for advanced analysis.
  • Team Leadership & Mentorship: Direct and develop junior analytical talent, establishing high standards for data accuracy, technical methodology, and business impact.

Qualifications:
  • Experience: 8+ years of progressive experience in Data & Analytics, with a strong emphasis on Loyalty, CRM, or Digital E-Commerce (QSR, Retail, or Hospitality experience highly preferred).
  • Technical & Querying Proficiency: Strong proficiency in SQL required; ability to independently query large-scale relational databases and perform hands-on data exploration.
  • Domain Expertise: Deep knowledge of customer analytics frameworks, including Customer Lifetime Value (CLV), churn prediction, incrementality testing, customer segmentation, and lifecycle mapping.
  • Strategic Communication: Exceptional written and verbal communication skills; proven ability to simplify complex analytical concepts for non-technical executive stakeholders.
  • Business Acumen: Strong understanding of corporate finance, retail P&L drivers, and promotional unit economics.
  • Education: Bachelor's degree in a quantitative field (Industrial Engineering, Business Analytics, Statistics, Computer Science, Economics, or Finance) required.

Direct Reports:
  • Analyst / Senior Analyst, Digital & Loyalty Analytics

Competitive Pay $177,243 - $202,056 annually
Equal Opportunity Employer: Disabled/Veterans
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

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