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Digital Analytics Manager Jobs in Canton, MA (NOW HIRING)

Proven expertise in analytics tools, digital analytics methodologies, and data‑driven measurement practices. * Demonstrated ability to lead and manage a diverse team, establish clear performance ...

New

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

Integrate digital analytics, CRM, marketing automation, and commercial data to provide a comprehensive view of customer and revenue performance. * Develop scalable analytical frameworks, performance ...

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

Integrate digital analytics, CRM, marketing automation, and commercial data to provide a comprehensive view of customer and revenue performance. * Develop scalable analytical frameworks, performance ...

This role sits within Performance Marketing Analytics and serves as an analytics partner to Marketing's digital acquisition team. This role will report to the Sr. Manager of Performance Marketing ...

New

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Reporting to the SVP, Digital Analytics, you will lead a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that influences decisions across ...

Digital Analyst Internships

Brockton, MA

$99K - $117K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Digital Analyst Internships

Cambridge, MA

$108K - $128K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

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Digital Analytics Manager information

See Canton, MA salary details

$41.2K

$120.9K

$158.6K

How much do digital analytics manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital analytics manager in Canton, MA is $120,882.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,300.00 and $142,200.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.

What are the most commonly searched types of Digital Analytics jobs in Canton, MA?

The most popular types of Digital Analytics jobs in Canton, MA are:

What job categories do people searching Digital Analytics Manager jobs in Canton, MA look for?

The top searched job categories for Digital Analytics Manager jobs in Canton, MA are:

What cities near Canton, MA are hiring for Digital Analytics Manager jobs?

Cities near Canton, MA with the most Digital Analytics Manager job openings:

Senior Manager Digital Analytics

Staples, Inc.

Framingham, MA • On-site

Full-time

Retirement, PTO

Posted 11 days ago


Staples rating

5.7

Company rating: 5.7 out of 10

Based on 638 frontline employees who took The Breakroom Quiz

459th of 739 rated retailers


Job description

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that meets our customers' needs. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team. 

The Senior Manager Digital Analytics will lead the strategy, execution, and continued evolution of enterprise data and analytics capabilities. You will oversee a team of analytics professionals responsible for turning complex data into actionable business insights, performance measurement frameworks, self-service reporting solutions, experimentation analysis, and strategic recommendations. This role is based in Framingham, Massachusetts and reports to the Director, Digital Analytics. 

What you'll be doing:

  • Lead the development and execution of enterprise analytics programs, including business performance measurement, KPI management, reporting and dashboard strategy, experimentation analysis, and discovery analytics.
  • Partner with business leaders to translate strategic objectives into measurement frameworks, analytical roadmaps, data requirements, and actionable recommendations.
  • Oversee the design, implementation, and adoption of scalable analytics solutions, self-service reporting capabilities, and governed data assets.
  • Establish analytics operating rhythms, prioritization frameworks, and stakeholder engagement processes that balance immediate business needs with long-term capability development.
  • Lead advanced analytical initiatives, including customer behavior analysis, performance optimization, segmentation, forecasting, experimentation measurement, and trend identification.
  • Lead, coach, and develop a team of analytics professionals to foster a collaborative, inclusive, and high-performing team culture centered on accountability, innovation, continuous learning, and business partnership.  
  • Partner directly with senior leaders across Digital, Marketing, Merchandising, Product, Customer Experience, Technology, and Finance to shape strategic decisions and business outcomes.

What you bring to the table:

  • Strategic thinking and strong business acumen, with the ability to connect data insights to measurable business outcomes and long-term organizational priorities.
  • A passion for building, coaching, and developing high-performing analytics teams.
  • Strong cross-functional partnership skills and the ability to gain alignment among stakeholders with different priorities.
  • Executive-level communication skills, including the ability to clearly present insights, opportunities, recommendations, and risks.
  • The ability to lead change and support the adoption of new tools, processes, technologies, and data-driven ways of working. 

What's needed- Basic Qualifications:

  • Bachelor's degree in Marketing, Data Science, Business, Analytics, Statistics, Computer Science, Information Systems, or a related field, or equivalent work experience.
  • 8+ years of experience in digital analytics, ecommerce analytics, business analytics, data analytics, marketing analytics, or a related domain.
  • 3+ years of management experience leading, coaching, and developing analytics professionals or individuals in related roles.
  • Demonstrated ability to lead and manage a diverse team, establish clear performance expectations, provide feedback, and foster continuous learning and development.
  • Proven experience driving data-informed decisions and translating analytical findings into business recommendations.
  • Strong experience with SQL and cloud data platforms such as Snowflake.
  • Experience with Power BI, Tableau, Adobe Analytics, Google Analytics, or similar reporting and visualization platforms.
  • Experience with experimentation methods, including A/B testing, pre/post analysis, test design, success-metric definition, and experiment readouts. 

What's needed- Preferred Qualifications:

  • Master's degree in Data Analytics, Data Science, Business, Marketing, Statistics, Computer Science, or a related field.
  • Experience partnering with Data Engineering or Analytics Engineering teams to define requirements, validate data, improve pipelines, and establish governed reporting layers.
  • Experience with AI-enabled analytics; as well as automated reporting, anomaly detection, or machine learning use cases (via Python or similar coding).
  • Familiarity with advanced experimentation and measurement methods such as Bayesian approaches, CUPED, synthetic controls, multi-armed bandits, or similar techniques.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

What Staples employees say

Pay

Benefits

Hours and flexibility

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About Staples

Sourced by ZipRecruiter

Staples is the country's largest operator of office supplies superstores, offering a vast selection of products at low prices, primarily to small business owners. The company has a strong online presence and operates over 994 stores in the U.S. and 40 warehouses/fulfillment centers. The company was founded by Leo Kahn and Thomas G. Stemberg, and opened its first store in Brighton, Massachusetts on May 1, 1986. By 1996, it had reached the Fortune 500, and later acquired the office supplies company Quill Corporation. Staples provides office and school supplies, office furnishings, electronics, software, snack and beauty products, as well as offering printing and technological services. The company has a strong commitment to innovation and customer service.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Framingham, MA, US

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