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Digital Analytics Developer Jobs in Dallas, TX (NOW HIRING)

Senior Software Engineer, Digital Analytics

Irving, TX · Hybrid

$117K - $155K/yr

U.S. Bank is seeking a Senior Software Engineer with Digital Analytics experience to lead the end ... DevOps principles Experience with AdTech platforms and the related data flows The role offers a ...

Digital Analyst Internships

Arlington, TX · On-site

$90K - $107K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Partner with cross-functional teams (e.g., Product, Engineering, Marketing, Customer Support) to ... Proficiency with analytics and BI tools such as GA4, Power BI, Tableau, and Salesforce Commerce ...

New

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing ...

Partner with cross-functional teams (e.g., Product, Engineering, Marketing, Customer Support) to ... Proficiency with analytics and BI tools such as GA4, Power BI, Tableau, and Salesforce Commerce ...

New

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing ...

Digital Analyst Internships

Dallas, TX · On-site

$97K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Mckinney, TX · On-site

$91K - $108K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

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Digital Analytics Developer information

See Dallas, TX salary details

$16

$46

$87

How much do digital analytics developer jobs pay per hour?

As of Jul 17, 2026, the average hourly pay for digital analytics developer in Dallas, TX is $46.74, according to ZipRecruiter salary data. Most workers in this role earn between $25.19 and $60.62 per hour, depending on experience, location, and employer.

What is a Digital Analytics Developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a Digital Analytics Developer, and why are they important?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

How does a Digital Analytics Developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.
What are popular job titles related to Digital Analytics Developer jobs in Dallas, TX? For Digital Analytics Developer jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Developer jobs in Dallas, TX look for? The top searched job categories for Digital Analytics Developer jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Digital Analytics Developer jobs? Cities near Dallas, TX with the most Digital Analytics Developer job openings:
Senior Software Engineer, Digital Analytics

Senior Software Engineer, Digital Analytics

US Bank

Irving, TX • Hybrid

$117K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago


U.S. Bank rating

8.2

Company rating: 8.2 out of 10

Based on 358 frontline employees who took The Breakroom Quiz

44th of 149 rated banks


Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

U.S. Bank is seeking a Senior Software Engineer with Digital Analytics experience to lead the end-to-end design and development of solutions for collecting and managing digital and marketing clickstream data. This role requires a strong foundation in software engineering, automation, AI, and scalable data collection architectures.

The ideal candidate will have a solid software engineering background and deep expertise in digital data collection, third-party digital analytics platforms (Adobe Analytics, Google Analytics, etc.) and enterprise architecture. They should have experience designing and implementing clickstream data solutions that integrate with complex enterprise ecosystems.

This role is an exciting opportunity for a software engineer passionate about digital data collection, automation, and scalable architectures. If you're ready to shape the future of digital analytics and create cutting-edge enterprise solutions, we'd love to hear from you!

Key Responsibilities
Establish and execute engineering objectives for digital analytics and tag management systems and CX platforms in alignment with business and technology strategies
Operate as a technical leader in designing, developing, implementing, and supporting scalable and reliable analytics engineering solutions that meet defined marketing and digital needs
Provide thought leadership in digital data collection, aligning strategies with business goals and enterprise technology standards
Work closely with cross-functional teams to bring solutions to life
Provide technical direction and guidance on architecture, design patterns, and engineering standards within the marketing and digital domains
Ensure engineering work adheres to best practices for quality, security, performance, and maintainability
Establish engineering best practices for mobile app analytics, data privacy, and testing automation
Conduct code reviews to provide guidance on on engineering best practices and compliance with development procedures
Accountable to ensure all aspects of product development follow compliance and security best practices
Embraces emerging technology opportunities (such as automation, AI) and contributes to the best practices in support of the bank's technology transformation
Contributes to a culture of innovation, collaboration, and continuous improvement

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Five to six years of relevant experience

Required Qualifications
Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience
5+ years of relevant analytics or tag management engineering experience
5+ years of JavaScript coding experience
5+ years experience with SQL or similar technologies
2+ years of experience with mobile app analytics across iOS and Android platforms, including familiarity with mobile marketing platforms such as AppsFlyer
2+ years experience with test automation, including the ability to design and maintain automated validation frameworks
Working knowledge of data privacy principles and regulatory considerations to support compliant data collection and usage
Strong understanding of software development processes, tools, and engineering best practices
Able to communicate processes and results with all parties involved in the product team, including engineers, product owner, scrum master, third party vendors and customers

Preferred Qualifications
Experience in financial services or other highly-regulated industries
Adept with Agile software development lifecycle and DevOps principles
Experience with AdTech platforms and the related data flows

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.


If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to ourdisability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about theE-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.


What U.S. Bank employees say

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About U.S. Bank

Sourced by ZipRecruiter

U.S. Bank is a reputable and established financial institution that plays a significant role in the banking sector. With a history spanning over 150 years, U.S. Bank has built a strong foundation of trust and reliability. As a comprehensive bank, they offer a wide array of financial products and services to cater to the diverse needs of their customers, including individuals, businesses, and communities. Customer satisfaction is of utmost importance to U.S. Bank. They prioritize delivering exceptional service and fostering long-term relationships with their clients. Through their extensive network of branches and advanced digital banking platforms, U.S. Bank ensures convenient access to their services, empowering customers to manage their finances efficiently and securely.

Industry

Banking and credit intermediation

Company size

10,000+ Employees

Headquarters location

Minneapolis, MN, US

Year founded

1863

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