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Digital Analytics Developer Jobs in New Jersey (NOW HIRING)

Ra

SAS Analytics & Modeling- Banking

Jersey City, NJ

$100K/yr

You hold a Master's degree in Statistics, Economics, Engineering, Finance, Mathematics, or a ... You've exposure in Online / Digital analytics & Text Mining. Here's what we can offer. Competitive ...

PUIG

Data Engineer

North Brunswick, NJ

$120K - $145K/yr

Partner with Business Data, Consumer Data, Digital Analytics and other data-consuming teams to ... Coordinate with Integration Engineering when data flows require cross-system connectivity or API ...

BAE Systems

Eng Technologist II

Mount Laurel, NJ · On-site

$79K - $134K/yr

Familiarity with Digital Analytic Engineering tools and principles (desirable) * Bachelor's degree in Electrical Engineering, Computer Science, or similar; OR equivalent experience (AEGIS Veteran)

Avis Budget Group

Product Analyst

Parsippany, NJ · On-site

$115K - $125K/yr

Work with engineering and data teams to ensure accurate event tracking and data collection ... Experience in product analytics, digital analytics, or data analyst role within an e-commerce or ...

Avis Budget Group

Product Analyst

Parsippany, NJ · On-site

$115K - $125K/yr

Work with engineering and data teams to ensure accurate event tracking and data collection ... Experience in product analytics, digital analytics, or data analyst role within an e-commerce or ...

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Digital Analytics Developer information

What is a digital analytics developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a digital analytics developer?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

How does a digital analytics developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.
What are popular job titles related to Digital Analytics Developer jobs in New Jersey? For Digital Analytics Developer jobs in New Jersey, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Developer jobs in New Jersey look for? The top searched job categories for Digital Analytics Developer jobs in New Jersey are:
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Digital Analytics Developer jobs near you

Web Analytics & Personalization Developer

Colgate-Palmolive Company

Piscataway, NJ • On-site

$94K - $137K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Colgate-Palmolive rating

6.4

Company rating: 6.4 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

Job description

No Relocation Assistance Offered
Job Number #173257 - Piscataway, New Jersey, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Global Information Technology's Global Application and America's Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights.
This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.
What you'll do
  • Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
  • Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
  • Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
  • Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
  • Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
  • Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Required Qualifications:
  • Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
  • Expert knowledge of Google Analytics and Google Tag Manager
  • 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
  • 3+ years of experience with web analytics process design, implementation and documentation management experience

Preferred Qualifications:
  • 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
  • 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
  • Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
  • Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.

Compensation and Benefits
Salary Range $94,000.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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