The Manager of Digital Product Analytics (Insights & Implementation) is a subject matter expert ... UX, Engineering, and Analytics leaders to define measurement needs, ensure accurate ...
The Manager of Digital Product Analytics (Insights & Implementation) is a subject matter expert ... UX, Engineering, and Analytics leaders to define measurement needs, ensure accurate ...
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Digital Analytics Developer information
What is a Digital Analytics Developer?
What are the key skills and qualifications needed to thrive as a Digital Analytics Developer, and why are they important?
What is the difference between Digital Analytics Developer vs Data Analyst?
| Aspect | Digital Analytics Developer | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programming | Bachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools |
| Work Environment | Develops and implements analytics solutions, often within marketing or IT teams | Analyzes data sets to generate insights, typically across various departments |
| Employer & Industry Usage | Used in digital marketing, e-commerce, and tech companies for tracking user behavior | Common across finance, healthcare, and business sectors for decision support |
While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.
How does a Digital Analytics Developer typically collaborate with marketing and IT teams?
Full-time
Posted 29 days ago
MGM Resorts rating
7.1
Based on 149 frontline employees who took The Breakroom Quiz
10th of 50 rated entertainment
Job description
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Manager of Digital Product Analytics (Insights & Implementation) is a subject matter expert responsible for driving actionable insights and ensuring reliable measurement across MGM Resorts' digital products, including web, mobile app, booking and eCommerce flows, digital check-in, digital key, loyalty experiences, and other customer-facing journeys. This role operates at the intersection of analytics and implementation partnering with Product, UX, Engineering, and Analytics leaders to define measurement needs, ensure accurate instrumentation, and translate customer behavior into clear recommendations that improve adoption, conversion, and digital revenue.
THE DAY-TO-DAY:
- Own digital product reporting and insight delivery for assigned web/app experiences, translating customer behavior, funnel performance, and engagement patterns into clear, actionable recommendations through strong storytelling and stakeholder communication.
- Define measurement strategy and requirements for product initiatives, partnering with Product, UX, Engineering, and stakeholders to establish KPIs, success criteria, and measurement approaches that support both day-to-day performance monitoring and deeper customer journey analysis.
- Partner on instrumentation to ensure accurate, scalable data collection, contributing to (and in some cases directly owning) tracking specifications, event schemas, data layer requirements, and tagging approaches across web and app experiences.
- Support and/or lead tagging implementation and governance activities using tag management systems (e.g., Adobe Launch or similar), including coordinating releases, maintaining standards and documentation, and ensuring consistency across platforms and experiences.
- Drive experimentation measurement and learning loops, including defining test success metrics, ensuring proper tracking for A/B and multivariate tests, analyzing results with statistical rigor, and communicating insights and next steps to product partners.
- Execute proactive data quality monitoring, QA, and troubleshooting, including validation/auditing of analytics implementations, investigation of anomalies, and partnership with engineering and analytics stakeholders to remediate tracking gaps or regressions.
- Perform hands-on analysis using digital analytics tools and raw data, leveraging SQL/Python and BI tools to build dashboards, answer business questions, quantify opportunity size and financial impact, and enable stakeholders with trusted self-serve insights where possible.
THE IDEAL CANDIDATE:
- The ideal candidate has more than three years in digital/product analytics, measurement, or related roles delivering business impact through insights and analytics.
- They have hands-on experience with SQL and/or Python and working with modern data environments (e.g., Databricks or similar).
- They have experience with digital analytics platforms and/or tag management tools (e.g., Adobe Analytics, Adobe Launch, Google Tag Manager, or equivalent).
- They are proficient in analyzing web/app behavior (funnels, conversion, engagement, journeys) and communicating recommendations to stakeholders.
- They have working knowledge of digital measurement implementation concepts (event taxonomy, data layers, QA/validation, release considerations).
- They bring strong analytical skills with ability to quantify financial impact and prioritize opportunities.
THE PERKS & BENEFITS:
- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free meals in our employee dining room
- Free parking on and off shift
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12888
Are you ready to JOIN THE SHOW? Apply today!
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About MGM Resorts
Sourced by ZipRecruiter
MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LeoVegas AB, offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®
Industry
Hospitality services
Company size
10,000+ Employees
Headquarters location
Paradise, NV, US
Year founded
1962