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Digital Advertising Manager Jobs in Florida (NOW HIRING)

ZimVie

Digital Marketing Sr Specialist

FL · On-site +1

Manage customer relationship management (CRM) data within HubSpot to ensure accurate lead tracking and reporting. * Coordinate digital advertising campaigns through platforms such as Google Ads ...

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Digital Advertising Manager information

See Florida salary details

$24.7K

$66K

$97.9K

How much do digital advertising manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for digital advertising manager in Florida is $66,033.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,400.00 and $83,300.00 per year, depending on experience, location, and employer.

What are some typical challenges digital advertising managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a digital advertising manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What does a digital advertising manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the most commonly searched types of Digital Advertising jobs in Florida? The most popular types of Digital Advertising jobs in Florida are:
What cities in Florida are hiring for Digital Advertising Manager jobs? Cities in Florida with the most Digital Advertising Manager job openings:
Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Florida as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $66,033 per year, or $31.7 per hour.

Digital Advertising Manager

Vitana Pediatric & Orthodontic Partners

Plantation, FL • On-site, Remote

$80K - $95K/yr

Full-time

Re-posted 20 hours ago

Job description

The Digital Advertising Manager is responsible for planning, launching, optimizing, and scaling paid digital marketing campaigns that generate new patient leads and appointments for Pediatric Dentistry and Orthodontic practices.
This role will primarily focus on Google Ads and Meta Ads while supporting expansion into channels such as YouTube, Reddit, display advertising, and other emerging platforms. The ideal candidate combines strong analytical thinking with hands-on campaign management experience and enjoys driving measurable growth through testing, optimization, and continuous improvement.
Key Responsibilities
Campaign Management
  • Manage Google Ads campaigns across multiple brands and locations
  • Manage Meta advertising campaigns across Facebook and Instagram
  • Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types
  • Conduct keyword research, audience development, and competitive analysis
  • Monitor campaign performance and implement ongoing optimizations
  • Manage advertising budgets and bidding strategies to maximize performance
  • Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers

Analytics, Attribution & Reporting
  • Analyze campaign performance and identify growth opportunities
  • Monitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spend
  • Build and maintain reporting dashboards
  • Maintain conversion tracking, call tracking, and marketing attribution systems
  • Ensure campaign tracking and attribution are functioning properly across all platforms
  • Partner with operations and marketing leadership to evaluate lead quality and marketing effectiveness

Landing Pages & Conversion Optimization
  • Partner with internal and external resources to improve landing page performance
  • Support A/B testing initiatives
  • Identify opportunities to improve conversion rates and lead quality
  • Work closely with website, content, and SEO resources to improve campaign performance

Team Collaboration
  • Work closely with SEO, content, social media, and operations teams
  • Collaborate with agency and vendor partners
  • Document and improve marketing processes, workflows, and best practices

Required Qualifications
  • 3-7 years of digital advertising or performance marketing experience
  • Strong hands-on experience managing Google Ads campaigns
  • Hands-on experience managing Meta advertising campaigns
  • Experience managing lead generation campaigns with measurable performance goals
  • Experience managing advertising budgets and bidding strategies
  • Experience with conversion tracking, call tracking, and marketing attribution
  • Experience with Google Analytics 4 and Google Tag Manager
  • Strong analytical and problem-solving skills
  • Advanced proficiency in Microsoft Excel and/or Google Sheets
  • Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms
  • Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency

Preferred Qualifications
  • Agency experience strongly preferred
  • Experience managing campaigns for multi-location local businesses
  • Experience with YouTube advertising
  • Experience with Reddit advertising
  • Experience with display or programmatic advertising
  • Experience with healthcare, dental, orthodontic, or medical marketing

Experience With Tools Such As
  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • Google Tag Manager
  • WhatConverts or similar attribution platforms
  • Optmyzr or similar PPC optimization platforms
  • Google Ads Editor
  • Microsoft Excel and/or Google Sheets
  • Unbounce or similar landing page platforms

Success Measures
  • Growth in qualified lead volume
  • Improvement in cost per lead
  • Accurate attribution and conversion tracking
  • Continuous testing and optimization initiatives
  • Efficient management of advertising budgets
  • Contribution to practice growth objectives across the portfolio

$80,000 - $95,000 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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